chief culture officer

Host Lee Sankey talks to the influential American anthropologist, strategist and author Grant McCracken. This is part one of two episodes. Grant is a pioneer in culture as a strategic and driving force in business success. Not organisational or corporate culture but "big C" culture. He has taught at MIT and Harvard and consulted with companies such as Nike, Netflix, Oprah and the White House. Here he explains why culture matters to business, discusses barriers to the broader adoption of culture as a strategic input since writing his book "Chief Culture Officer" in 2009 and some of the things we can start doing to incorporate culture in our thinking.

Episode Links:
Grant McCracken Linkedin and Twitter
For more on Grant's work and books visit www.mapping-the-future.com and www.cultureby.com
Grant's paper we reference in the episode "Welcome to the Orphanage" 

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Ever wondered how an innovation culture is being built and sustained?

In the world of Innovation Paul Akers is a Star in his own right. He is an entrepreneur, author, teacher. And a lean-maniac (his own words).

His podcast, YouTube channel and books have been watched, heard- and are read by millions. He has his very own way of building and more importantly sustaining his business. Paul is very intense about lean principles which he applies to the business world as well as his private life. It helped him to built a company with sought after products for woodworkers as well as train for two Ironman runs in his fifties.

Find Paul here:

• Paul Akers website
• Paul Akers wikipedia
• Paul Akers - The American Innovator Podcast
• Paul Akers Youtube channel
• FastCap company website & Youtube

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The 2pt5 - conversations connecting innovators podcast is hosted in Baden-Württemberg, Germany by Klaus Reichert