chiefmartech

Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. 

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software. 

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech. 

The five trends he covers in more detail below:

1. “No Code” Citizen Creators
2. Platforms, Networks & Marketplaces
3. The Great App Explosion
4. From Big Data to Big Ops
5. Harmonizing Humans & Machines

If you'd like to contact Scott to learn more about MarTech, he can be reached at the following:

Scott Contact Info:

LinkedIn Profile: https://www.linkedin.com/in/sjbrinker/

Twitter Profile: @chiefmartech

Published Books:  Hacking Marketing

Scott's Book Recommendation:

Antifragile Things that Gain from Disorder by Nassim Nicholas Talem 

Chief Editor at:  www.chiefmartech.com