chrisducker

There’s a myth about passive income.

People have this idea that you do nothing at all and money somehow magically appears in your account. After all, it’s passive right?

Not true, I’m afraid!

Creating passive income means creating an asset upfront that you can then make money from time and time again. The hard work is upfront but then it gets so much easier!

In this episode:

• Is passive income a myth?
• The money blocks Lisa sees in her work as a passive income strategist
• Why women find it particularly hard to charge for their services
• 4 ways to find your one big idea for recurring revenue
• The importance of niche and audience growth
• How Lisa grew and engaged her audience

Resources:

Join The Money Circle membership

Sign up to the FREE Race to Recurring Revenue challenge with Lisa Johnson so that you can see how it can work for you

Join Catherine’s Facebook Page and FREE Facebook Group

My Website 

My Online Courses – Investing for beginners from £1

My YouTube Channel 

Connect with me on Twitter, Instagram and Facebook 

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.

He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more!

Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.

HIGHLIGHTS:

• Why personal branding is so important
• What holds people back from building a brand
• How to start your own brand and stand out from the competition
• What role your personal reputation plays in branding you
• Some advice on using your voice to attract the audience around your brand

QUOTES:

"The big issue is not fear, it’s change."

"Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business."

"We are here to solve people’s problems, that’s it."

GUEST LINKS

Episode Links:

Chris’s personal site: https://www.chrisducker.com/

Chris’s business site: https://youpreneur.com/

MORE ADVICE AND INTERVIEWS

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• What Business to Start with John Lee Dumas
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Talk soon!

On today’s show my guest is my good friend Chris Ducker of YouPreneur.com!

Today we are going to talk about the YouPrenuer Academy, Chris’ membership site all about building the brand of you - taking your business and turning it into a personal brand!

On today’s show you will learn:

• How to grow an audience with great content.
• How to launch + grow a membership community without a single course inside of it.
• How to create an ecosystem of products around your core membership community.

I don't typically release my podcast on Sunday, but this is no typical podcast. This week my special guest is Chris Ducker, author of Rise of the Youpreneur and Virtual Freedom.

When I first started my entrepreneurial journey, I was a bit leery of personal branding...Would I be better off with the Acme Copywriting Academy, or is it better to stick my name on everything?

I believe in almost every case it's best to be your brand and I credit Chris Ducker with teaching me many of the tactics I've used to build mine.

So...Why the Sunday Release?

Like so many others, Chris's annual live event, The Youpreneur Summit, was cancelled due to the pandemic. As Chris puts it in the podcast, he wanted to do something to bring people together and teach his "Build, Market, Monetize" process - which he'll be doing online, for free, starting tomorrow (Monday, 11/16/20).

I take no joy in Chris's (or anyone else's) event being canceled, but this does make things a bit more accessible for those of us in the US as the live event takes place in London.

Adding some of Chris's wisdom to your arsenal is a smart move and since he's offering this 3 day bootcamp for free, I suggest you jump on it.

Links From This Week's Episode

Profitable Personal Brand Bootcamp - Build Your Audience. Monetize Your Expertise. Become Future-Proof. Click the link to save your seat.

November 16-18, 2020
7pm GMT (London) | 11am PST (Los Angeles) | 2pm EST (New York)

Questions about the show? You can text me anytime at 509-245-2670

This is a follow-up episode with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

This is part two of a two-part series with Chris. If you haven’t heard part one, you can listen here.

In this episode, you’ll hear:

1. How Chris had to pivot when his biggest excitement--the Youpreneur Summit--could not be held as originally planned.
2. Why the event was almost canceled and then went virtual.
3. What happened when sales for the virtual conference didn’t justify continuing on.
4. How the Youpreneur Summit being canceled, allowed Chris time to focus.
5. How adaptability and business acumen contributed to making a painful--but correct--decisions.
6. What piece of advice Chris would offer to help people think about the future.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

This is PART ONE! This episode was recorded in the spring with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

If not for the ongoing coronavirus pandemic, the Youpreneur Summit would be happening right now, this week! It is the UK’s most successful conference and welcomes around 350 people each year who are leaders in their industries.

In this episode, you’ll hear:

1. How the Youpreneur Summit evolved.
2. Who the attendees are.
3. The ins and outs of how Chris put his conference together.
4. How the marketing and monetization of the conference happens.
5. Why Chris set up mastermind elements and cabaret-style seating for his event.
6. How he creates monetization opportunities within a pitch-free event.
7. Why adding a personal touch (P-to-P--people-to-people) has helped bring attendees to Youpreneur.
8. How Chris creates opportunities for social media during the conference.
9. Chris’ advice for organizing a smooth event.
10. What preparing for the event looks like on a personal level as well a professional level.
11. Why he believes face-to-face interaction is so important.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Chris Ducker, a personal branding expert, serial entrepreneur, and successful podcast host, who helps people monetize their expertise and their personal brand through the work he does at his company, Youpreneur.

Ducker stands by the mantra of when you build the business of you, it's future-proof. It can't be copied, plain and simple. Because of your uniqueness and the way that you lean into that uniqueness is what ultimately makes you future-proof.

“Regardless of what crisis you might be going through or what problems you might be facing, or whatever competitor has stolen your product idea, they can have the exact same product with the exact same packaging, but ultimately, people buy from you because you are their favorite,” said Ducker. “That's what the personal brand business model is all about. It's about becoming somebody's favorite.”

Click play for more.

Chris Ducker, the Serial Entrepreneur, Keynote Speaker, and Bestselling Author of Virtual Freedom and Rise of the Youpreneur, joins the show to share his journey from burning out to becoming the Virtual CEO he dreamed of. Hear how to build a business around yourself, how to decide what to work on and what to delegate, how to find your niche, why Chris deleted all the apps from his phone, and the most embarrassing thing to happen to him on stage. Connect with Chris at ChrisDucker.com, Youpreneur.com, and on social media at @ChrisDucker

Chris Ducker is internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.

He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entepreneur magazine, Forbes, Success, Inc., and more!

Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.

Highlights from the episode:

• Why is personal branding so important
• What holds people back from building a brand
• How to start your own brand and stand out from the competition
• What role your personal reputation plays in branding you
• Some advice on using your voice to attract the audience around your brand

Quotes:

"The big issue is not fear, it’s change."

"Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business."

"We are here to solve people’s problems, that’s it."

Episode Links:

Chris’s personal site: https://www.chrisducker.com/

Chris’s business site: https://youpreneur.com/

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Are you an author who would want to know what other methods you can use to profit from your book beside the number of books sold? Publishing a book and earning royalties for some authors is already sufficient, however, your book can actually lead to multiple streams of income and can be a springboard to a lot of opportunities.

Together with Jyotsna Ramachandran, the founder of Happy Self Publishing, let us discuss the concept of Youpreneur ecosystem that the trusted international business mentor, Chris Ducker, talks about in his book, “Rise of the Youpreneur", and the 7 revenue streams that you should consider.