church branding podcast

Whether you’re working with a brand-new team member or someone who’s been on staff for years, it’s important to know where they are in their leadership journey. When you do, you can take someone who is eager but unsure about how they can contribute and give them the opportunity to become a key decision-maker and innovative leader.

Every organization (including churches) has a brand—it’s how someone perceives us and would describe us to their friends. And we can either let everyone else define our brand for us, or we can be the ones to shape it. Being intentional about branding our organization around our mission and values lets us have the impact we truly desire. Listen in as we talk branding and the creative process with TJ Therrien, Eagle Brook’s creative director.