Stop Watching Traditional Marketing Channels Get Less and Less Effective, Featuring Cindy Davis, Board Member at Airship
In this week’s episode, host Tom Butta sits down with Cindy Davis, an independent Board Member at Airship, to discuss how there is still time to prepare for the future of marketing channels if you start today. Otherwise, your brand might wake up in five years without any real way to engage your customers.
Formerly an EVP at Walmart, Disney, L Brands and Chief Brand Officer at Bed Bath & Beyond, Cindy is she’s an experienced executive with a demonstrated history of driving results across the retail, hospitality and entertainment industries by building strong brands and customer relationships.
Tom asks why Cindy decided to join the Airship Board of Directors in September of 2022, and what advice she has for other women out there looking to serve on a board themselves one day. Additionally, you’ll hear key data regarding mobile retention numbers (hint: the average might be lower than you expect), what opportunities we now have post-2020, and Cindy’s thoughts on who internally should really be responsible for the mobile app.
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Guest Bio
Cindy Davis became an independent Board Member at Airship in 2022. Formerly an EVP at Walmart, Disney, L Brands and Chief Brand Officer at Bed Bath & Beyond, she’s an experienced executive with a demonstrated history of driving results across the retail, hospitality and entertainment industries by building strong brands and customer relationships.
Cindy has general management expertise with P&L responsibility, and is highly skilled in business strategy, brand management, eCommerce, digital marketing, customer engagement and more. She’s an influential leader, creative thinker, and developer of high-performing teams.
Cindy received her Masters in International Business Management from Thunderbird School of Global Management and a Bachelor of Business Administration and Accounting from William & Mary.
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Guest Quote
"I do believe that one of the things we've all got to work hard on is being able to measure and demonstrate the incremental value that comes from having an engaged customer within the app. Honestly, from a analytics perspective, when you think abouth ow much work we do on ROAS for every single channel in the marketing equation. But really being able to demonstrate the short term and the long term value of a customer that's really engaged in the app, I think is something we've still gotta work on.” – Cindy Davis
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Time Stamps
*(01:23) Cindy's Background
*(03:28) Why Cindy joined Airship as a Board Member
*(05:42) The challenges brands face in going mobile
*(08:57) A world without developers
*(11:28) Shopping in a world after 2020
*(14:45) Who should own the app from a brand perspective?
*(18:18) What does the latest mobile retention data show?
*(19:07) What Cindy would have done differently
*(21:54) Advice from Cindy
*(27:34) Advice for women who want to serve on boards
*(29:27) Rapid Fire Questions
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Links