clickthrough

Whether you’ve got a relatively small social media following or you’re a growing influencer, you want to love on your audience—and avoid turning them off.

You’ve worked hard to build your email list and create smart and savvy content that is engaging and trustworthy. You need to keep your fingers on your audience’s pulse and make sure they are thriving and engaged because of what you offer. 

You’ll hear how to:

• Understand whether you and your content are staying relevant and helpful.

• Read your stats to know whether you’re exhausting or nurturing your audience.

• Grow your audience with integrity and respect for their time and attention.

Part of building a sustainable course creation business is to earn and keep the trust your audience and buyers have in you so they grow with you. Let’s make sure they look forward to your emails and content!

Resources to Help You Build Your Course & Business

* VIP Half
https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course
https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks
https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services:
https://coursecreationboutique.com/course

We’re a society obsessed with social proof.

From reading Yelp reviews before trying a new restaurant, to scouring Trustpilot ratings when deciding on a new product—relying on the previous experience of others is almost second-nature. 

But why don’t we use this mental shortcut when it comes to the dozens of links and buttons that we click on every day? 

- Article links with click bait-y headlines
- Emails buttons asking you to "learn more"

… Each click is essentially a gamble. 

But what if you knew that 100 people before you all found true value behind that click? Or that 8/10 people actually signed up for the product after doing the free trial? Or, on the flipside, 98% of users bounced off the page within seconds of clicking-through, because the article was a total flop?

As marketers, we already know our bounce rates and we know the conversions. So why not get rewarded for providing a valuable experience, and allowing your happy customers to vouch for you without any extra effort on their part? 

This week, we explored a way for brands to recycle their own analytics to attract new visitors. 

Would knowing that your friends clicked on a link make you more likely to click through? Would seeing that 9 out of 10 people before you loved the content on the next page? 

Share your thoughts on Twitter @sevendaymvp  and let us know how socially-proofed CTAs would impact your experience. 

Links to mentions:

- Techcrunch article [08:42-10:11]
- Music by Streambeats

In this episode, Brett Curry and Chris Brewer of OMG Commerce walk us through the steps on how to optimize a Google Shopping campaign for maximum ROI.

Their knowledge and experience in Google PLA provides valuable insights into what it takes to be successful in the world of e-commerce.

Click here for the show notes

​​In this episode, Beth and Kelly discuss the rise of clickbait - and why so many legitimate news outlets rely on it for revenue.  Beth also discovers the nefarious underbelly of online face creams. (Hint - It's a scam!)

Everyone has fallen for it at one point or another, so it's nothing to be ashamed of. 

Follow along with the blog: https://www.podcastfakenews.com/i-cant-believe-its-not-news-episode-guide-blog/episode-20