Episode 1 - Done & Gone
In this episode, we explore D&G and their disastrous ad campaign that caused the brand to face a huge backlash from Chinese consumers, something they are still trying to recover from. We will walk through a timeline of events and summarise with how we can try to avoid recreating a situation like this. Chinese marketing is a difficult area to navigate and we want to offer a greater level of guidance for you and your brand.
Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson.