S3 Ep5: Research Lists and Personas, Not Individuals with Eddie Cortez
On this episode of The Call Guys Podcast, we welcome back Eddie Cortez, the Sales Development Manager at Limble CMMS. We hit the phones again and talk about researching lists and personas versus researching individuals.
Eddie then suggests making the most of a conversation with a prospect with no business problem by asking them for a pocket referral. He also demonstrates why the double tap is so powerful in a buzzer-beater call!
HIGHLIGHT QUOTES
A prospect with no business challenge may have a referral
Eddie: "You could always ask for that pocket referral. Hey, would you happen to know anybody who might be looking to ramping up an outbound team? You never know, especially in SaaS, so many people are connected in a small community, you might get a referral and turning something out of nothing."
Research personas, their problems, and the metrics they're scored on
Eddie: "I don't worry about researching person by person. Start with personas. Work with a couple of titles that you sell to and understand their roles to a certain capacity. What are one or two problems that they typically have in their day-to-day that you can solve with your product?"
"What are one or two outcomes that they're judged by, that they're scored on, that could be impacted by the problems that they have? And if you know that, then you can have a relevant conversation."
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