cold pitching

Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? 

My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:

• Why you shouldn't overlook PR as a strategy to attract clients
• Melissa's "tea and biscuits" PR strategy
• How to identify the right outlets and prepare your pitch
• How to get over the fear of speaking to journalists
• Planned vs spontaneous PR tactics

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Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest

Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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In this episode, Bree Weber, creator of Cold Pitch Masterclass, joins Louise for a jam-packed run down of her framework for ethical, non-sleazy cold pitching. Yes, cold pitching works! And no, it doesn't have to feel awkward. Bree has an amazing 100% open and response rate and a 60% conversion rate on her cold pitches, and in this episode she tells us how she does it. Whether or not you've tried cold pitching before, you'll feel excited to give it a go after this conversation.

Bree shares:

• How losing her clients at the start of the pandemic prompted her to figure out the secret to effective cold pitching and land her wishlist clients
• Her ethical cold pitching framework, and tips for getting started
• 3 essential ingredients for a cold pitch email
• Common cold pitching pitfalls (clue: it's not a numbers game)
• How to make a minimum viable ask to get the conversation rolling

If you enjoy this episode, you'll want to dig in to Bree's Cold Pitch Masterclass. This usually sells for $97, but Bree is making it available to listeners of 15 Minute Freelancer for the special rate of $37, using this link: https://coldpitchcopy.com/louise

Say hi to Bree:

Website: https://coldpitchcopy.com
Instagram: @thebreeweber

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

Say hi to Louise:

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com

Wanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

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