communitymanagement

Do you want to learn how to increase your reach, engagement and game the new and updated Facebook algorithm? Listen in as hear exclusive content straight from one of Facebook's account managers on how opening up debates and showing vulnerability can increase your reach and grow your personal brand.

 

KEY TAKEAWAYS

• When you open up and show emotion on your Facebook platform so does your audience. When you do this, the algorithm recognises this. You may not think your followers view your content, for this reason, however, the algorithm will prove that this type of content gains more reach.

 

• If you have a critic or a troll commenting on your platforms, you may worry about that and want to delete that. In reality, you should embrace that and ask them to explain themselves. You want to get your critics and trolls as well as your followers and fans debating.

 

• Facebook's algorithm recognises the importance of polarisation. By putting your thoughts and opinions out there, being binary and staunch in your opinions and beliefs on what you think is right and wrong, will allow Facebook to reward you for that by upping your reach.

 

• With the previous Facebook algorithm, a ‘thank you’ or an emoji would count as engagement with your followers, however now if you were to do that particularly if you repeat it Facebook will mark it as spam and reduce your reach.

 

BEST MOMENTS

“Facebook wants a debate, they really want it, and I’ve been told from the horse's mouth.”

“Life rewards people who are very sure and certain and clear and maybe I should fight a bit more for what I believe in.”

“My challenge, and I encourage you to do the same, is to find out what’s meaningful to me.”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Having an engaged online community of loyal fans and followers can help your business succeed in a number of ways you didn’t even realise. Today, Rob shares his tips and tricks on how to build a loyal community of customers and clients using a variety of different social media platforms. Discover the secrets to consistent and continual content marketing, how to engage in two-way communication and connect with your community and why the 80/20 rule is your best friend. Tune in today and start growing your own community right away. 

KEY TAKEAWAYS

1. Make sure you’re on all social media platforms, focusing on a few platforms that you believe will give you the best leverage e.g Facebook groups.
2. Consistent and continual content marketing.
3. Don’t just post and run. That is not an engaged community that is a one-way community.
4. Replying to people's content showing gratitude.
5. Include people in your community by acknowledging them and allowing them to post.
6. For your most active and engaged communities, give them exclusive content and bonuses that others don’t get.
7. Have some personal elements to your social media engagement by replying to direct messages or doing one to one calls.
8. Incentisize them to follow all your different platforms.
9. Ask them to do things for you, this will help the audience become more connected to you.
10. Do some associated face to face meetups as part of your online communities to help create a deeper connection and rapport.
11. Have clear consistent guidelines and make sure you balance your promotion with their ability to promote and their ability to receive and give value.
12. Using the 80/20 content rule. 80% of the content should be value and content based on what the community wants and need and 20% should be everything else such as personal posts.
13. Learning to handle the critics and haters.
14. Crowdsourcing. Ask your viewers for ideas on what content they would like to see.
15. Consistency and persistence are key. You need to upload regular content if you want an engaging audience.
16. Go and do public speaking.

 

BEST MOMENTS

“Start now get perfect later”

“Don't turn a critic into a hater”

“Organic takes longer but you will get a deeper more loyal following”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome to Inside 4Ds, VaynerMedia's tactical workshop servicing marketers and operators of all size businesses. On this episode, Gary gets practical on community management, talks about the optimal relationships between operators and owners, and he discusses the vulnerability in over expansion. Welcome to Inside 4Ds.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Dominic McGregor is the COO and Co-Founder of Social Chain, the UK's largest Social Media Agency. I visited him in his Manchester office to talk about how he started Social Chain and grew it to have a 400 million person online reach, his thoughts on the ethical impacts of social media on individuals and society as a whole, and how he dealt with alcohol dependancy whilst running Social Chain - to now be 20 months sober as he prepares to take on one distance-run every month in 2018. Extra Stuff Follow Dom online - www.teetotalrunner.com Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices