CDP Rapid Fire - Round 1
We recently managed to bring together some leading minds in the CDP arena — not to fight or argue, but to find some common ground and put an end to the debate-turned-battle between the Composable and the Packaged CDP camps.
Here’s the guest list:
- Boris Jabes from Census represents the Composable CDP camp
- Michael Katz from mParticle represents the Packaged CDP camp
- David Raab from the CDP Institute represents the neutral party that cares deeply about the category (he coined the term, Customer Data Platform, after all)
- Jacques Corby-Tuech, a RevOps practitioner, represents the end user or the beneficiary of a CDP
- Matthew Niederberger, a CDP consultant, represents folks who implement CDPs of all types
And some context on how we landed here:
At Human37, Glenn implements CDPs of all types for companies in Europe. And in my quest to grow this community (thank you for being a part), I talk to a lot of people — all types of stakeholders essentially.
And Glenn and I found one thing in common:
Everybody in the CDP space was confused.People building CDPs, people selling CDPs, people buying CDPs. Even people using CDPs and those implementing CDPs — everyone was confused and many were frustrated.
And we just wanted to change that.
We also think that this battle between Composable and Packaged CDPs is fruitless — it’s not helping anybody or adding much value. And we wanted to get people together who want to discuss more pressing problems in the data space.
Needless to say, we’re far from achieving that goal but this is a good start and we’re optimistic.
So, without further ado, welcome to Round 1 of the CDP Rapid Fire! 🥁🥁
In this round, I’ll deliver one statement at a time and each guest will respond with “I agree” or “I disagree”, along with some quick thoughts to support their stance.
What’s really valuable here is that together, these five individuals represent all the stakeholders involved in buying, deploying, and deriving value from a CDP.
Let’s get into it.