concierge-services

Can companies build circular services into their customer experience to earn a trusted relationship with the 81% of consumers who say they will buy more products and services from brands that help them live sustainably? We often talk about the Circular Economy and its benefits for people and the planet. Still, for many, the circular economy sounds like a lot of additional work to sort and drop off materials for reprocessing. And many people don't like the sound of "reduce and reuse" because the media tells us it means "less and worn out." That narrative needs to change. My special guest is Allen Adamson, author of the new book Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage. Allen is a partner with Sustainability In Your Ear host Mitch Ratcliffe at global branding and marketing agency Metaforce.

A more sustainable economy will be built on high-quality products that last longer and are energy- and water-efficient, representing new standards of value that include caring for the planet and ensuring resources are available for future generations. In "Seeing the How", Allen proposes employing eight distinct "lenses" to scrutinize a company's marketing, packaging, advertising, and selling strategies. The objective is to attract consumers to novel circular services that promote the reuse of materials and prevent them from ending up in landfills. Alen's lenses -- which include joining forces with other companies and customers, seeing like a concierge, and going the rental route -- are paths to a circular economy with new local layers that make recycling, composting, reuse, donations, and repairs a seamless part of every product experience. Join in a brainstorming session about building sustainability into everything. You can find "Seeing the How" on Amazon and Powell's Books, and learn more about Allen and Metaforce at metaforce.com.

Transportation in the modern world needs to make more sense. We pay tens of thousands of dollars for vehicles that sit unused about 95% of the time. We have designed an infrastructure based on car-centric population centers that have become hard-wired into the map and prevent the evolution of flexible alternatives to the internal combustion vehicle. With logistics and cloud technology, a car can be shared, and a new financing option can help. Meet Ezra Goldman, cofounder and CEO of Upshift, a San Francisco-based company rethinking the car lease, delivering vehicles for use on the days they are needed, and reallocating them to other users when they would be sitting idle. The company is doing a fund-raising campaign on WeFunder, a crowdfunding platform. Upshift hit its first goal, raising about $105,000 to accelerate its deployment of "fractional auto leasing" of hybrid and electric vehicles in San Francisco. The WeFunder campaign ends on April 30th and will support Upshift's expansion in Washington, DC.

Uber and Lyft proved that car use can be maximized by connecting a driver and someone needing a ride or delivery. But that model still relies on the idea of static ownership, and many alternatives are possible now that the digital infrastructure has matured. Ezra explains why fractional leasing saves money and reduces the environmental impact of driving. He is an MIT graduate with a Master's Degree in Urban Planning, Design, and Mobile Technology, and he studied for a Ph.D. at the University of Copenhagen. Ezra also spent four months as a Lyft driver in 2017, an experience that convinced him never to use gig workers at Upshift. You can learn more about Upshift at https://www.upshiftcars.com/ and check out the WeFunder campaign at https://wefunder.com/upshift