Considerations for Creating a Digital Experience
In this episode of Point B, host Steve Schwinke dives into a discussion with Sr. Director of Mobility at Rightpoint, Bill Thompson about key considerations in creating an effective digital experience for the vehicle user.
Bill Thompson is Sr. Director of Mobility at Rightpoint, a digital experience company in a relentless pursuit of a world that works better for people. In his current role, Bill is focused on growing the mobility centered business responsible for creating connected experiences that move humanity across Land, Sea, Air, and Virtual environments.
Previous to Rightpoint, Bill spent 17 years at General Motors primarily focused on digital experiences from web, mobile and In-Vehicle. As leader of the In-Vehicle User Experience team, his responsibilities included team building, discipline growth, guiding strategic design, brand development, cross-channel collaboration, and implementation of digital interfaces across the global product portfolio.
Over multiple generations of products, he has helped to bring industry-leading technologies such as Autonomous Cruise, Advanced Park Assist, Augmented Reality, Google Built-In, Apple CarPlay, Realtime 3D, as well as enhanced drive modes like Watts-to-Freedom and CrabWalk to market.
It was in the In-Vehicle realm where Bill honed his belief that unified digital experiences are as critical for users as they are for brands; especially while moving to a future of electrification, automation, and endless mobility options connected through the digital frontier.