Understanding consumers
Techniques used to understand how consumers judge products and how this can help with product development.
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consumer and sensory
Explore " consumer and sensory" with insightful episodes like "Understanding consumers" and "Product benchmarking" from podcasts like ""Topical podcasts from Campden BRI" and "Topical podcasts from Campden BRI"" and more!
Episodes (2)
Product benchmarking
The basis of product benchmarking and how it can help companies to gauge how their products compare with the competition or even how reformulated versions compare with the original.