content mistakes

What was the last thing you posted online that went completely unseen, unheard, or unengaged with?

Because, as online entrepreneurs, we’ve ALL been there! And when you’re working hard to grow a business, nothing feels worse or more defeating.

That’s where today’s guest, Brandon Lucero, comes in. He’s here to reveal the biggest content mistakes you’re making AND what to do instead!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• The common content mistakes almost all online entrepreneurs make — no matter how far along they are in their businesses
• How to add value without giving more information in your content
• The fastest way to increase engagement, build an audience, and grow a business

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When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.

Here’s what I notice with most content audits:

1. Business is publishing in too many places.

2. Content frequency is not consistent.

3. Original content is not truly differentiated.

4. Not enough focus on email content or list building.

5. Audience focus is too broad.

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