content posting

You know that you should be posting on LinkedIn but posting content to followers & community doesn’t pay the bills. (I tried!) So, how can you turn a growing community into paying consumers? By building TRUST, offering a SOLUTION & making it easy to say YES. Salina Yeung joined us this week to spill the secrets on leveraging LinkedIn to build trust. As a former director at LinkedIn she knows the ins and outs of what works on the platform. We dove into why LinkedIn’s audience is different, what type of content you should be posting (& what you shouldn’t be!) and she shared a few easy updates you can make to your profile today to get better results on the platform. If you’re overwhelmed by the upcoming holiday season but still want to show up on LinkedIn this is a great episode for you! Be sure to check out the resources that Salina shared below.

Notes:

07:15 Why the audience on LinkedIn is different 

12:33 How to tell your story professionally 

19:00 How to repost thoughtfully and what to avoid 

23:15 Repurposing content tactfully 

27:30 The truth about hacking the algorithm 

31:04 Creating a good headline for your profile

Links Mentioned:

Salina's website: https://theinacademy.com/

Salina’s LinkedIn profile: https://www.linkedin.com/in/salinayeung/

Notion: https://affiliate.notion.so/r6ngvw9i4mxy

Clickup: https://clickup.com

Wordtune: https://www.wordtune.com/

If you loved this episode you should check out this episode Mini-Workshop: Creating Content On LinkedIn

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Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/