conversational marketing

enAugust 30, 2022

Preparing for the Future of Content with Jason Widup, VP of Marketing at Metadata.io

This episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.

On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create

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“Let’s create almost a media entity that can stand on its own and that people would actually, want to participate in it, get value from, and read. The strategic thinking was if we do that well, people will come to our content and they’ll think, this is smart, this is actually helping me do my job.” - Jason Widup, VP of Marketing, Metadata.io

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Episode Timestamps:

*(02:47) - Jason’s role at Metadata.io

*(04:05) - Segment: Trust Tree

*(08:52) - Creating a media entity

*(16:45) - What product demos can do for brands

*(21:06) - Segment: The Playbook

*(24:53) - The benefits of long-term marketing

*(31:35) - Segment: The Dust Up

*(34:15) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enAugust 23, 2022

Aligning Brand Awareness and Demand Generation with Mario Paganini, VP of Marketing at Stord

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30.

On this episode Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

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“The one piece of advice that I give to every single person on my team and every single person that I ever talk to about marketing is so unbelievably simple, whatever you do whenever you put something out there in the ether, whether it's an ad, a blog, a video, LinkedIn post, an Instagram post, a TikTok, ask yourself, what about this is going to blow someone away. What about the thing that I'm publishing is genuinely going to excite people lost in the shuffle? ” - Mario Paganini, Stord

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Episode Timestamps:

*(03:18) - Segment: Trust Tree

*(04:14) - Mario’s role at Stord

*(12:31) - Creating and converting demand

*(16:45) - How to excite your customers

*(18:39) - Creating Stord's innovative website

*(24:31) - Segment: The Playbook

*(28:17) - Why talent is essential for success

*(35:51) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enAugust 16, 2022

Learn more about ActiveCampaign

Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign

This episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

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“ It has to be a mission that you stand behind and it has to be something you can differentiate. There are many products out there in the world that like you can’t tell the difference between two of them, and if you can’t, it’s then really hard to differentiate. It’s really hard to do great marketing, you have to choose an opportunity where you feel like you can do something with your skill, with that marketing.” - Maria Pergolino, ActiveCampaign

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Episode Timestamps:

*(03:16) - Maria’s role at ActiveCampaign

*(05:26) - Segment: Trust Tree

*(10:18) - Diversity in marketing

*(14:20) - Segment: The Playbook

*(15:04) - Marketing Success Through Differentiation

*(31:53) - The power of automation

*(35:51) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links:

enAugust 09, 2022

Understanding Influencer Marketing with Rich Donahue, CMO at Ibotta

This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.

On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.

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“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership".

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Episode Timestamps:

*(02:42) - Rich’s role at Ibotta

*(03:56) - Segment: Trust Tree

*(06:57) - The benefits of customers savings

*(09:07) - Segment: The Playbook

*(18:22) - Reasons influencers impact your business growth

*(29:44) - Amplifying your website

*(34:48) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enAugust 02, 2022

Why Brand is your Organizational Glue with Palmer Houchins, VP of Brand Marketing & Communications at G2

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he lead demand generation, brand, communications, content, and customer marketing teams.

On this episode Palmer shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

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“We’re going to go to market with both a seller and buyer campaign, and this is where the brand becomes sort of a glue, we make sure that the way that we’re presenting ourselves is cohesive.”

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Episode Timestamps:

*(03:13 - Palmer’s role at G2

*(03:58) - Segment: Trust Tree

*(14:49) - The consumerization of B2B marketing

*(26:01) - Segment: The Playbook

*(25:50) - How transparency gains consumer trust

*(28:38) - Why brand is your organizational glue

*(30:36) - The Dust Up

*(32:09) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enJuly 26, 2022

Content Marketing Essentials with Ryan Bonnici, CMO at Gympass

This episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes’ ‘World’s Most Influential CMOs’.

On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.

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“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” - Ryan Bonnici CMO, Gympass

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Episode Timestamps:

*(02:57) - Ryan’s role at Gympass

*(05:54) - Segment: Trust Tree

*(15:15) - Segment: The Playbook

*(16:38) - Ways to do paid marketing right

*(19:25) - The importance of your distribution strategy

*(21:50) - What content you should invest in

*(24:42) - Building roads that lead back to your website

*(30:18) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJuly 19, 2022

Organic Marketing for Long Lasting Results with Micheline Nijmeh, CMO at JFrog

This episode features an interview with Micheline Nijmeh, CMO at JFrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience - leading and implementing successful global marketing strategies at high-growth software companies.

On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.

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There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog

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Episode Timestamps:

*(03:01) - Micheline’s role at JFrog

*(03:24) - Segment: Trust Tree

*(10:16) - Segment: The Playbook

*(10:43) - Balancing organic over paid

*(15:03) - Why organic draws in better quality leads

*(25:23) - Why your website is the face of your company

*(28:16) - Segment: The Dust Up

*(30:15) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJuly 12, 2022

The Brand Strategy Roadmap with Cindy Knezevich, SVP of Brand and Communications at Salesloft

This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.

On this episode Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency.

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Brand is who you are, product marketing and demand gen is what you do. And so those two things work really well together when they’re aligned, when they’re not aligned, it can be pretty painful. - Cindy Knezevich, SVP of Brand and Communications, Salesloft

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Episode Timestamps:

*(02:12) - Cindy’s role at Salesloft

*(02:59) - Segment: Trust Tree

*(06:08) - Creating a successful brand campaign

*(15:03) - The importance of brand consitency

*(16:10) - Segment: The Playbook

*(23:20) - The role community plays with your brand

*(26:28) - Making big bets as it relates to brand

*(29:26) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJuly 05, 2022

Smart Marketing with a Sales Perspective with Dan Verley, SVP of Sales at Canon Solutions America

This episode features an interview with Dan Verley, SVP of Sales, Workplace Technologies and Services at Canon Solutions America. Canon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry. Dan has a highly diverse skillset with more than 34 years of proven experience successfully leading both sales and operations.

On this episode Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.

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"Marketing is an invaluable tool and partner. When done well and when paired well, and we all consider the needs of the organization and what role we each play, it’s really a powerful tandem when you go to market if things are aligned."- Dan Verley, SVP of Sales, Canon Solutions America

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Episode Timestamps:

*(02:13) - Dan’s role at Canon

*(02:55) - Segment: Trust Tree

*(08:21) - Why marketing is invaluable

*(10:27) - Segment: The Playbook

*(12:37) - Reasons to have curtated content

*(18:58) - The significance of your website

*(21:19) - Segment: The Dust Up

*(23:49) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJune 28, 2022

Boosting your Video Engagement Score with Marie Hillion, Head of Marketing at Livestorm

This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020, where her team developed Livestorm’s content strategy and visibility across Europe and North America.

On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it's important to keep your recurring audience engaged.

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“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you’re going to enter in and you’re going to target.” - Marie Hillion, Head of Marketing, Livestorm

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Episode Timestamps:

*(03:12) - Marie’s role at Livestorm

*(04:40) - Segment: Trust Tree

*(09:27) - Segment: The Playbook

*(11:51) - Translating your content

*(15:18) - Boosting your video engagement score

*(18:27) - Keeping your recurring audience engaged

*(21:08) - Segment: The Dust Up

*(23:45) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJune 21, 2022

How Emotions Drive Purchasing Decisions with Chris Lynch, CMO of Mindtickle

This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.

On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.

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“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch, CMO of Mindtickle

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Episode Timestamps:

*(02:49) - Chris’s role at Mindtickle

*(07:11) - Why emotions drive purchasing decisions

*(08:13) - Segment: Trust Tree

*(14:03) - Segment: The Playbook

*(25:42) - Figuring out your brand story

*(31:36) - Rebranding your website

*(37:15) - Segment: The Dust Up

*(38:45) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enJune 14, 2022

The Benefits of Data-Driven B2B with Dylan Steele, CMO of Coalition

This episode features an interview with Dylan Steele, CMO of Coalition, the leading provider of cyber insurance and security, combining comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Dylan is an accomplished marketing executive with experience leading marketing efforts for high-growth technology companies.

On this episode Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.

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“Data can get you really helpful insights and tell you if you’re way off base, but sometimes magic is figuring out the combination of what your customer says they want and what’s aligned to their value, how much you have to shift their perception and change their mindset of what your product can be and can do and then find the sweet spot.” - Dylan Steele, CMO of Coalition Inc.

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Episode Timestamps:

*(02:04) - Dylan’s role at Coalition

*(03:08) - Segment: Trust Tree

*(08:28) - The cybersecurity landscape in marketing

*(17:29) - Segment: The Playbook

*(24:30) - The sales enablement playbook

*(29:57) - Segment: The Dust Up

*(34:03) - Data insights into your customer

*(34:03) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enJune 07, 2022

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Caspian Studios

Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.

In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!

Find parts one, two, three, four, five & six

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Part seven of this special mini-series features 9 CMOs and marketing leaders from some of the world's fastest-growing companies, including:

*(03:51) Suzanne Konkle - CMO, Deloitte

*(05:14) Randy Frisch - Chief Evangelist Content Experience, Uberflip

*(10:50) Daniel Incandela - CMO, Reachdesk

*(14:18) Maura McCormick Rivera - CMO, Qualified

*(18:02) Meagen Eisenberg - CMO, TripActions

*(21:36) Jamie Gier - CMO, Ceros

*(24:16) Daniel Rodriguez - CMO, Simplr

*(26:24) Anna Kostroun - CMO, NewRocket

*(29:31) Micha Hershman - VP of Marketing, Envoy

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enMay 31, 2022

The Building Blocks of the Modern Data Platform with Micha Hershman, VP of Marketing at Envoy

This episode features an interview with Micha Hershman, VP of marketing at Envoy. Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Micha is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations.

On this episode, Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.

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“I think platform data is something that everyone needs to leverage. And if you’re a marketer thinking like, “Hey I’m considering joining this new company,” the questions you need to ask yourself, and there are lots of them, is do they have platform data that helps me tell a story, and can I access it?” - Micha Hershman, VP of marketing at Envoy

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Episode Timestamps:

*(02:18) - Micha’s role at Envoy

*(03:28) - Segment: Trust Tree

*(09:40) - How to structure your go to market strategy

*(11:15) - The highest point of leverage in your sales and marketing funnel

*(21:20) - Segment: The Playbook

*(32:57) - Why you website is the most important conversion tool you have

*(37:23) - Segment: The Dust Up

*(40:14) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

enMay 24, 2022

Activate an Emotional Connection with Your Customer with Anna Kostroun, CMO at NewRocket

This episode features an interview with Anna Kostroun, CMO of NewRocket. NewRocket delivers meaningful experiences and extraordinary results with ServiceNow and has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform. Anna brings more than 20 years of marketing experience, with deep expertise in demand generation, brand building, experiential marketing, and sales engagement.

On this episode, Anna shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have empathy for the end-to-end customer experience.

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“You can do all of the email marketing, you can do all the events, you can do all of the things, all of the various marketing tactics that everybody knows how to do, but if you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you’re not getting anywhere, and you’re not doing anything different than anybody else.” - Anna Kostroun, CMO of NewRocket

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Episode Timestamps:

*(03:13) - Anna’s role at NewRocket

*(05:46) - Segment: Trust Tree

*(09:27) - Best practices for building workflows

*(11:43) - Emotionally connecting with your prospects

*(17:18) - Segment: The Playbook

*(19:41) - Driving traffic to your website through content syndication

*(29:26) - Segment: The Dust Up

*(36:05) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enMay 17, 2022

Building a Successful Brand Community with Daniel Rodriguez, CMO of Simplr

This episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.

On this episode Daniel shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand.

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“Community is an organic process. You can try to do things to encourage people to engage, but I think it's understanding. You really have to understand what is it that people are looking to learn, and one of the things that we've realized is that, there's a lot around career definition.”

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Episode Timestamps:

*(03:19) - Daniel’s role at Ceros

*(06:13) - Segment: Trust Tree

*(09:12) - How demand gen fits into Simplr’s marketing strategy

*(12:12) - Segment: The Playbook

*(17:05) - Creating a movement with community

*(24:46) - Getting you target audience to think positively about your brand

*(30:46) - Segment: The Dust Up

*(34:04) - Segment: Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enMay 10, 2022

Stop Selling and Start Educating with Jamie Gier, CMO of Ceros

This episode features an interview with Jamie Gier, CMO of Ceros, a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for a developer. Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams.

On this episode Jamie shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business.

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“You break through the noise by offering a value exchange with your customers. You need to be relevant in what you’re providing them. And I think sometimes where we go wrong with content is we sell our product, we don’t educate our buyers, and oftentimes we’re looking to be educated on best practices.” - Jamie Gier, CMO of Ceros

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Episode Timestamps:

*(03:28) - Jamie’s role at Ceros

*(04:55) - Segment: Trust Tree

*(09:27) - Segment: The Playbook

*(12:46) - Offering a value exchange with your customers

*(17:37) - The first rule of marketing

*(19:39) - Inspiring customers with your website

*(21:23) - Segment: The Dust Up

*(25:56) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enMay 03, 2022

Increasing Revenue with Sales and Marketing Alignment with Meagen Eisenberg, CMO of TripActions

This episode features an interview with Meagen Eisenberg, CMO of TripActions. TripActions is the only modern, all-in-one travel, corporate card, and expense solution. Meagen is a transformational leader, advisor and marketer, managing global businesses ranging from startups to mid-market and Fortune 500 companies. She was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers.

In this episode, Meagen shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.

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“I see demand as aligning with sales teams. What are the goals? What do we have to hit? How does that break down? What are we going to be sourcing? Managing the SDR team, a large part of their pipeline and funnel is going to be coming from the demand, go-to-market organization of marketing, and sales development. Really that’s a key part of success, sales alignment.” - Meagen Eisenberg, CMO of TripActions

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Episode Timestamps:

*(02:48) - Meagen’s Role at TripActions

*(03:28) - Segment: Trust Tree

*(07:32) - Why sales alignment is a key part of success

*(08:06) - Segment: The Playbook

*(14:38) - Building rapport for future business success

*(21:43) - Getting your marketing team close to the customer

*(26:31) - Investing in your website

*(34:11) - Segment: The Dust Up

*(37:48) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enApril 12, 2022

The Pipeline Revolution with Maura McCormick Rivera, CMO at Qualified

This episode features an interview with Maura McCormick Rivera, CMO at Qualified. Qualified is the #1 conversational sales and marketing platform for revenue teams that use Salesforce. Maura leads the growth and expansion of the business’s marketing and demand generation efforts. Since joining in 2019, Maura launched three major products, led the development of their brand, and created the Demand Gen Visionaries Podcast. Under her leadership, Qualified has seen record levels of web traffic, follower growth, and pipeline generation.

In this episode, Maura shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and how to keep a pulse on conversations to engage buyers.

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“Everybody wants to interact with one click, chat, voice, video. As companies, we need to shift how we meet with buyers and shift how we generate pipeline." -Maura McCormick Rivera, CMO at Qualified

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Episode Timestamps:

*(04:36) - Maura’s Role at Qualified

*(06:25) - Segment: Trust Tree

*(11:49) - What drives Qualified’s Pipeline

*(15:35) - Segment: The Playbook

*(17:05) - Why content is king

*(21:23) - How to keep the pulse on conversations to engage buyers

*(27:56) - The Pipeline Cloud Campaign

*(35:15) - Segment: The Dust Up

*(37:10) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enApril 05, 2022