conversionrateoptimization

In this enlightening episode, Mark A Preston and Jeremy Rivera dive into the innovative world of SEO Arcade, a tool revolutionizing the way SEO professionals predict the ROI of their strategies. Titled "Harnessing the Power of ROI Prediction with the SEO Arcade Tool", this discussion offers a deep dive into the intricate process of forecasting SEO success and how this tool can change the game.

Jeremy Rivera, the brains behind SEO Arcade, shares his journey from manual keyword research to developing a tool that not only predicts potential traffic but also estimates the revenue that could be generated from ranking at the top of search results. He explains how SEO Arcade taps into the semantic connections Google makes between pages and keywords to provide a comprehensive keyword universe, aligning with the core term of a specific service or product.

Listeners will gain insights into the complex process of determining the most relevant and long-tail terms, and how SEO Arcade's unique approach can help in making informed decisions based on data-driven predictions. This episode is a deep dive into understanding the layers of SEO work - from driving traffic and optimizing pages to ultimately converting visitors into customers.

Making the wrong decision can cost you $Thousands, but can A/B Testing make you $Millions?

In this ScreamingBox podcast, hosts Botond Seres and Dave Erickson, are going to see if A is better than B by talking with Nils Koppelmann - founder of 3Tech

A key to successful marketing and sales initiatives is to use an iterative approach and testing everything you do to find out what will get the best results. An A/B testing strategy is one of the best ways to find out what really works.

Our guest Nils Koppelmann has a background in software engineering and design, and studied Computer Science in Berlin. He focuses on helping mission-driven companies grow online and enables them to make better decisions.

In this Podcast, we are going to test the limits of A/B testing and find out if it can help your business grow!

Summary Timeline:
00:03 - A/B testing for business growth.
06:30 - A/B testing and its importance in verifying assumptions.
12:54 - Segmenting website traffic for A/B testing.
17:32 - A/B testing and segmentation in web development.
23:05 - A/B testing and user research for landing page optimization.
27:59 - CRO strategies and redesigning websites.
35:23 - A/B testing for business growth and customer needs.
39:37 - A/B testing for websites and emails.
46:10 - A/B testing and optimizing website performance.
53:26 - A/B testing and conversion rate optimization.
56:26 - The future of A/B testing.
58:04 - Outro

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Nils Koppelmann = https://www.linkedin.com/in/nils-koppelmann/ 

Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom

Short bio
For the last 8+ years, Nils has been working with businesses of all sizes in helping them grow. In the beginnings, he focused primarily on web design and development and later transitioned into the data-driven growth approach that now builds the basis for his work with 3tech GmbH. While continuously working on personal and client projects, he also studied Computer Science in Berlin. He started his professional career as a freelancer before finishing high school and two years later, in 2017, founded 3tech. He focuses on helping mission-driven e-commerce companies grow and enables them to make better decisions. His work evolves around conversion optimization and experimentation.

This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey.

On the Show Today You’ll Learn:

• The most common check-out issues for merchants
• Why some checkout pages are difficult to use
• Why too many payment options can hurt your conversion rate
• The best way to optimize your checkout pages
• And more

Links & Resources

https://www.shopala.io/
https://www.linkedin.com/in/justincampbellagcs/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

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• Share the podcast with your family, friends, and co-workers.
• Tag the podcast on Instagram @clauslauter and let me know what you like about it.
• If you like the content and would like to support the podcast, you can buy me a coffee here.

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