corporatecommunication

One of the longest running game shows on UK TV was Family Fortunes. For more than 40 years, families would compete for big cash prizes, trying to second guess what the Great British Public had answered in a survey of 100 people.

Just as opinion polling was the foundation upon which this globally successful game show format was based, so too is it used for PR purposes. Scratching around, waiting for your company or client to do something newsworthy, polling is a means of creating news and filling that vacuum.

But, how effective is it? Do consumers and indeed the media really believe the findings of a company sponsored poll? Or is it a means of generating genuinely leading insight and PR gold?

This edition of The Little Questions podcast is presented by Andrew Brown, James Acheson-Gray and new Apella team member, Mike Granleese.

Andrew Brown, formerly Director of Communications and Public affairs at Ageas Insurance has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

James Acheson-Gray, PartnerLong-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. Over 20 years’ experience running successful PR/PA firms and major client programmes in Europe and Asia. Managing director of APCO Worldwide from 2012-2019. Consultancy of the Year 2018. Former Board Director of the Queen’s Club.

Mike Granleese, formerly the Deputy Managing Director of Ipsos Corporate Reputation, Mike has over 20 years’ experience across roles in insights, consultancy and academia. He specialises in helping clients understand insights within the context of their organisation and advising on the actions needed to drive reputation growth and protect license to operate. Previous clients in financial services include Aviva, Barclays, HSBC, Lloyds Banking Group, Nationwide and MasterCard. He has also worked closely with Coca-Cola, Heineken, EY, PwC and The World Bank. Mike holds a PhD in economics. 

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This episode was produced by The Podcast Coach.

One of the longest running game shows on UK TV was Family Fortunes. For more than 40 years, families would compete for big cash prizes, trying to second guess what the Great British Public had answered in a survey of 100 people.

Just as opinion polling was the foundation upon which this globally successful game show format was based, so too is it used for PR purposes. Scratching around, waiting for your company or client to do something newsworthy, polling is a means of creating news and filling that vacuum.

But, how effective is it? Do consumers and indeed the media really believe the findings of a company sponsored poll? Or is it a means of generating genuinely leading insight and PR gold?

This edition of The Little Questions podcast is presented by Andrew Brown, James Acheson-Gray and new Apella team member, Mike Granleese.

Andrew Brown, formerly Director of Communications and Public affairs at Ageas Insurance has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

James Acheson-Gray, PartnerLong-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. Over 20 years’ experience running successful PR/PA firms and major client programmes in Europe and Asia. Managing director of APCO Worldwide from 2012-2019. Consultancy of the Year 2018. Former Board Director of the Queen’s Club.

Mike Granleese, formerly the Deputy Managing Director of Ipsos Corporate Reputation, Mike has over 20 years’ experience across roles in insights, consultancy and academia. He specialises in helping clients understand insights within the context of their organisation and advising on the actions needed to drive reputation growth and protect license to operate. Previous clients in financial services include Aviva, Barclays, HSBC, Lloyds Banking Group, Nationwide and MasterCard. He has also worked closely with Coca-Cola, Heineken, EY, PwC and The World Bank. Mike holds a PhD in economics. 

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This episode was produced by The Podcast Coach.

Much of the work done by the corporate communications function goes unnoticed. But there is one piece of activity you can be sure will grab people's attention… the set piece leader profile.

Get a full page spread in a Sunday paper with a cracking photo and you can be sure everyone in the organisation, and beyond, will read it. Get it right and you can have your CEO come across as a visionary, yet down to earth leader successfully delivering a great strategy. This can become a genuine moment whereby people sit up and take note. But get it wrong, have them come across as someone who is not quite on top of things and perhaps a little bit ‘unusual’, well those risks are amplified. 

Given these are not exercises in plumping Sir’s ego, what are the things you need to do to ensure success? How best should you prepare? How do you work out what story to tell? Where should you actually do the interview from? And in this digital age is the Sunday print still the right place? 

The Little Questions podcast is presented by Matt Young and Andrew Brown.

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This podcast was produced by the www.thepodcastcoach.co.uk

Much of the work done by the corporate communications function goes unnoticed. But there is one piece of activity you can be sure will grab people's attention… the set piece leader profile.

Get a full page spread in a Sunday paper with a cracking photo and you can be sure everyone in the organisation, and beyond, will read it. Get it right and you can have your CEO come across as a visionary, yet down to earth leader successfully delivering a great strategy. This can become a genuine moment whereby people sit up and take note. But get it wrong, have them come across as someone who is not quite on top of things and perhaps a little bit ‘unusual’, well those risks are amplified. 

Given these are not exercises in plumping Sir’s ego, what are the things you need to do to ensure success? How best should you prepare? How do you work out what story to tell? Where should you actually do the interview from? And in this digital age is the Sunday print still the right place? 

The Little Questions podcast is presented by Matt Young and Andrew Brown.

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This podcast was produced by the www.thepodcastcoach.co.uk

John Wilcox, Chairman Emeritus at Morrow Sodali, is one of the most recognized and respected figures in corporate governance in the world.  In his book, The Evolution of Corporate Governance, he provides a real-time picture of how governance evolved over the years through a collection of essays and articles he has written during his distinguished career.

In this podcast, John and Paul Washington, Executive Director of The Conference Board ESG Center, discuss the past, present, and future of corporate governance, including John’s suggestions for companies in tackling some of the most pressing issues boards face today, such as creating an annual “Director’s Discussion & Analysis”; restricting corporate political spending; establishing a separate HCM board committee; recognizing the alignment between shareholders’ and stakeholders’ interests; and taking a holistic approach to corporate communication that goes beyond legal compliance. 

Additional resources:

Brave New World: Creating Long-Term Value through Human Capital Management and Disclosure

Even Higher Expectations in a Post-2020 World: How Organizations Engage with Social Change

Even Higher Expectations in a Post-2020 World: How Organizations Engage with Social Change

Corporate Board Practices in the Russell 3000 and S&P 500: 2020 Edition

Board Effectiveness: A Survey of the C-suite

The business world is full of professionals with different backgrounds, languages, and behaviors. It is full of interaction, and especially so in a digital world.

Much emphasis is placed on translating customer-facing documents, but we often forget that internal documentation is just as important. A solid company starts from the inside out, so make sure your corporate document translations are as accurate as your external documents.

Chances are that between emails, Zoom, Slack, text, and even phone, you’ve sent an important message to your employees that was missed or ignored. The information spigot is open. More than 560 billion emails are sent each year. One hundred billion of them are sent to employees. Communication is flowing full throttle but a lot of it falls on deaf ears. Cutting through all this noise is hard, even in normal times. So what is it that you need to do differently for your messages to be heard above all the noise?  We’ve got the CEO of Guide Spark Keith Kitani, a corporate communication strategy expert, on our show today.  And he’s ready to share answers to and new findings from his company’s research about corporate communication in the age of uncertainty.

How much will a video cost me? It’s the question on everyone’s minds. However, the answer is far from simple. We interviewed our video producers to explain why and to shed some light on what factors affect the overall cost.

On this show:

• Molly Hass  Digital Media Associate
• Gary Cline Producer / Director
• Ken Schellin  Producer / Director
• Emily Annunziata Producer / Director
• Lance Miller Producer / Director 
• Rhonda Patzlsberger Producer / Director
• Amy Freeze Producer / Director

More Resources and Transcript available at https://www.plummedia.com/podcast

Lars Thoger Christensen discusses Organizational Communication with MCQ editor James Barker in the fourth Thought Leadership podcast.

Lars Thoger Christensen discusses Organizational Communication with MCQ editor James Barker in the fourth Thought Leadership podcast.