costly signaling

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8 My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png Listen to episode 63: https://bit.ly/3TnCKeN Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In this info-packed and entertaining interview, Rory Sutherland, Vice Chairman of Ogilvy & Mather, and I dive deep on advertising, persuasion, and why humans do some of the silly things we do.

 

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