Want to learn how to leverage the vast untapped treasure of your existing podcast content?

Join me today as I listen to Sarah Hopkinson, founder of CopyHop, discuss how she creates email series, LinkedIn series, articles, ebooks, and more from your podcast catalog. She shares what makes your catalog so valuable to your business. Sarah also talks about show notes and how they can be a competitive advantage for your podcast. This and much more in today's episode.

Examples of Sarah's work which we discuss during the show:

• Local Talent ep 20
• Local Talent ep 22
• Oh For Food's Sake podcast ep 89, ep 80, ep 48. 

CopyHop website: https://copyhop.co/
Sign up for Sarah's email list here

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80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Stories resonate with people, which means your audience and customers will be drawn to stories.

In this episode, you will learn how to structure an interview podcast episode so it tells a story. I breakdown the different sections and what each can look like, along with some examples.

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

If you have questions about podcasting, submit them through this Ask Me Anything link.

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

This is my conversation with Trent Anderson, Head of Podcast Publisher Partnerships at PodChaser. 

In this episode, Trent talks about PodChaser and how it seeks to solve the podcast data and search challenges in the industry.

He discusses how being a guest on podcasts that fit your niche is incredibly effective to expand your reach for those who do not want to create a podcast on their own. 

He also discusses how Startups can create their own podcasts to become a leading voice in their industry. 

Trent Anderson

• LinkedIn - Trent

Chris Walker, Refine Labs

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

This is my conversation with Jeremy Enns, founder of Counterweight Creative and creator of the Podcast Marketing Academy.

In this episode, Jeremy talks about how podcasts help with sales enablement.

He shares one way that businesses can use podcasts to create leads.

He also discusses the Podcast Marketing Academy and how it equips podcasts to expand their reach and increase their impact.

Access your free marketing assessment at:
https://podcastmarketingacademy.com/buildthatpodcast/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

There is one rule podcasters and business owners live by. Be different.

The worst thing you can do is try to mimic someone. You may feel like you're too different and people won't understand, but that differentiation is what magnetizes people to you.

Jeremy Enns runs a great podcast agency and the Podcast Marketing Academy. He and I go deep on why differentiation is important and how to identify / play to your strengths.

We also talk a lot about money, more specifically, how your podcast can start making you money today.

https://counterweightcreative.co/afterhours
https://counterweightcreative.co/podcast-marketing-academy
https://twitter.com/iamjeremyenns

At Mark Savant Media we make podcast production simple and fun. Book a free call here ➡️ https://marksavantmedia.com/schedule/