cracking

To find out about 1:1 content coaching go to: www.clairewinter.info

Instagram: https://www.instagram.com/clairewinteruk

enJuly 19, 2022

Ep. 82 How to Come up With New Content Ideas

In this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be thinking about where your ideal audience is and what kind of content they like consuming.

Episode Highlights:

(01:32) Focus on a detail
(02:26) Engage and talk to your audience
(03:35) Audiences love hearing about people’s failures and successes
(04:09) Look at your metrics
(04:49) Create simples reels
(6:34) Use your existing content and reshare it
(06:49) You can crowdsource

Connect with Claire:

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent

Instagram: https://www.instagram.com/clairewinteruk

To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

enJuly 05, 2022

Ep. 81 How to Get Your Creative Mojo Back

In this week’s episode, I’m covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you’re trying to fall asleep, reading a book or taking a shower but forcing it never works.

Episode Highlights:

(01:14) Creative blocks can arise for many different reasons
(01:49) Walk it out
(03:00) Walking in the great outdoors is the perfect combination to empty the mind, get inspired and come up with new creative ideas
(03:50) Taking a walk can take the stress of the creative block away
(05:07) Could a nature prescription really help your mental health?
(05:26) Nature connection and creativity tips

Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Connect with Claire:

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enJune 28, 2022

Ep. 80 How To Be a More Productive Writer

In this week’s episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a deadline. So I am very deadline driven. So the first thing I would say if you are using a tool like Asana or Trello is to set yourself writing deadlines. If you want to write a book by the autumn, figure out how many words you need to write and set yourself deadlines and the same for a blog or social media content.

Episode Highlights:

(01:29) Show up for writing the same way that you show up for every part of your business
(02:09) Reward yourself
(02:41) Get yourself a writing coach
(03:37) Join accountability groups
(04:33) Use the Pomodoro technique
(06:00) The more that you write, the better you get
(06:27) Connecting with nature has proven to improve your attention
(07:54) It's my absolute mission to get more people out walking and writing

For more information on the 21-Day Walking and Writing Experience go to: https://creatrixjourney.com/21-day-walking-and-writing-experience/

To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Our next online course starts on September 23 - https://creatrixjourney.com/online-course-in-creative-writing/

Connect with Claire:

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

https://creatrixjourney.com/online-course-in-creative-writing/

enJune 21, 2022

Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney

This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose.

Episode Highlights:

(02:08) Laura’s background
(03:12) Laura’s experience on the Awaken the Creatrix course
(05:46) It’s been a therapeutic space
(06:47) Often when we walk in nature we’re not mindful
(08:10) If I had known writing would affect me like this I would have done it years ago
(09:01) Having you guide us is amazing
(09:37) We’re on a wider mission but in this safe circle

Connect with Claire:

To find out more about the six-week online Awaken the Creatrix course that starts in September go to

To learn more about our in-person walking and writing retreats In July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Get your free creative writing guide here: https://creatrixjourney.com/free-writing-guide/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

About Laura Gurney:

I have literally never aspired to be a ‘marketer’ and yet, here I am, a ‘Digital Marketer’ working with organic and affiliate marketing on social media! I have worked for 30 years between academia and marketing, both paid and self-employed, specialising in the visual arts, working behind the scenes for Simon Gillespie of ‘Fake or Fortune’ & ‘Britain’s Lost Masterpieces’ fame; teaching anthropology of art at Leeds Uni, researching contemporary arts practice in Rio de Janeiro, Brazil, working to support artists exhibit their work in the UK and now feel really happy as a ‘people person’, helping others to make connections. I love doing this work; especially when I can help a business I truly believe in to attract new clients; I have a few strategies that I think are unique on social media, that are ultimately rooted in old-fashioned networking. If it hadn’t been for Lockdown, I am not sure I would have taken the Zoom networking so far, and I probably would have missed this writing course. I am also keen to work with women; women trying to fit so much into their lives and creating businesses from their dreams; this is where I can now make a real difference.

I always wanted to be a writer when I was a child. I created endless characters and fictitious stories about astral travel and soul journeys. I was obsessed, I wrote poetry, won awards, had a vision of writing that gradually faded as I became tired from my day jobs and my writing moved into purely academia or publicity material. One of my life loves is Buddhism and more recently Taoism, Tai Chi and Qi Gong and whilst my teacher has been keen for me to get my class up and running, I have been reluctant to start until Claire’s writing course aligned me with the natural elements in such a mindful way, that It became startlingly obvious that I needed to ground myself and connect my energy with the heavens and get writing. I have become unstuck, following her structure and guidelines I am full again of the writing dreams that I had as a child. And more than that, I have established a new Qi Gong class which is devoted to healing, harnessing the power of the elements; we have been running for 2 months now and are growing steadily.

Its odd the way a writing course helped to pull me further into alignment, and therefore my life and hopefully others through my qi gong class, but it has. Putting my conscious awareness deeply into the elements and writing about them opened something new up; or rather, something that was hidden/ buried. I hope to continue writing and expanding in this way!

enJune 07, 2022

Ep. 77 Creating Conversations With Your Content

In this week’s episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services.

Episode Highlights:

(01:34) Share your story
(03:07) Social media is a great way to amplify core content
(03:38) Interview your clients
(04:46) Think about a new angle
(05:36) Ask your audience what kind of content they want
(06:10) Weave your expertise into your brand message
(06:44) Utilize hashtags
(07:13) Relatable content allows us to connect

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enMay 31, 2022

Ep. 76 How to Get the Most Out of Your Podcast Guest

In this week’s episode, I’m going to be focusing on how to interview podcast guests. Now, I've been a journalist for 20 years and way back when I worked at ITN, I had to interview all sorts of people, politicians, sports, people, and the same when I ran my magazine for eight years, I've interviewed Steve Redgrave and believe it or not Basil Brush. So, I’m going to let you know the key things to focus on when you’re preparing to do your interviews.

Episode Highlights:

(01:19) Book an interesting guest
(02:13) Do your background research
(03:11) Write a nice, flattering introduction
(05:36) Don’t ask closed questions
(06:42) Repurpose your interview

Ep. 59 How To Create A Brilliant Guest Signature Talk: https://podcasts.apple.com/gb/podcast/ep-59-how-to-create-a-brilliant-guest-signature-talk/id1529616010?i=1000543466958

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enMay 24, 2022

Ep. 73 How To Create Content When Life Gets Tough

In this week’s episode I’m going to be dealing with a subject that often gets brought up by people in my Facebook group, what do you do when life gets tricky? Maybe events in your own life have got tricky or it could be the state of the world at the moment or both that are making it difficult to create content. So I’m going to suggest several ways for you to step back and still be able to produce content.

Episode Highlights:

(01:58) If you’re concerned about world events share charity posts
(02:14) Stop scrolling and consuming so much media
(02:29) Repurpose your content
(03:05) If blogging weekly is too much reduce to monthly
(04:53) Batch produce your content
(05:26) If someone else’s content has resonated with you share their post
(06:24) Request blogs from other experts
(08:01) Give yourself a day off from social media

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enApril 26, 2022

Ep. 69 Do I Really Have to do Reels?

This week’s episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video content. Obviously, TikTok is leading the way, and if you have teenagers in your house, you will see them creating lots of dance videos, or consuming a lot of this content. Instagram has obviously got reels and they have indicated that they want to make Instagram, not a picture led platform, but a video led platform. You've also got YouTube shorts and even Pinterest are getting in on the video game with Idea Pins. So it’s definitely worth considering using video for your content marketing.

Episode Highlights:

(02:05) I’ve built my business doing Facebook lives
(03:31) There any many different things you can do with short videos
(04:00) Use the trending music
(04:32) Think about who your audience is and what content they like consuming
(05:22) You can keep it really simple

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enMarch 29, 2022

Ep. 68 How to Combat Writer’s Block

This week I’m going to be discussing how you can get into the writing and content creating zone when you just don't feel like it when you are tired or right out of inspiration.

So whether it's writer's block, distractions or endlessly stacking deadlines, the whole writing process can seem like it's against you at times. And let's face it, we really need to write, even if we are creating videos or podcasts or social media content. So for those moments, when you need to get into the writing mindset, here are some tips to get you back into flow and back into the zone.

Episode Highlights:

(01:33) Make sure you take time to do nothing
(02:16) Start your day relaxed with a nice morning routine
(05:12) Create a nice place to work
(06:39) Writing is like a muscle, you need to exercise it
(07:42) Use the Pomodoro technique

Connect with Claire:

Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk

enMarch 22, 2022

Ep. 64 Becoming an Authority at What You Do

This week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well, firstly, you can command more fees when you're an expert at what you do. People seek you out and you can work as a consultant for large corporates or create courses, programs, write books that people want to buy because they know you are the expert in your field.

Episode Highlights:

(01:06) Establish your niche

(03:32) Drive traffic to your email list

(04:10) Create intentional content

(05:51) Give people actionable tips

(08:25) Be press-ready

Connect with Claire:

Pitch to the Press course: https://clairewinter.info/pitch-to-the-press-join/

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

To find out about 1:1 content coaching go to: www.clairewinter.info

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Instagram: https://www.instagram.com/clairewinteruk