craig wilson

Before corporate social responsibility was a popular concept, Patagonia declared its commitment to better outcomes for their workers, and the planet. They soon discovered that commitment would include major pitfalls, but it seems the more Patagonia doubles down on its values, the better it performs. In this episode, we hear from Craig Wilson, former lead strategist for consumer marketing at Patagonia; Bethany Patten, Senior Associate Director for MIT Sloan Sustainability Initiative, and Maya Spaull, Vice President of apparel and home goods at Fair Trade USA. We also speak with Andrew Kenney, a journalist who got insider access to see how Patagonia is redefining its business processes.

Teamistry is an original podcast from Atlassian. For more on the series, go to https://www.atlassian.com/blog/podcast.

Craig Wilson (known as @DigitalWilson) is the Social Media Manager for Leeds United Football Club. Loved by fans for his sarcastic and somewhat savage replies on Twitter, Craig takes me through his career to date starting at Newcastle Students Union, his battle with One Direction's Niall Horan, what works best for big numbers on social media and his experiences of working at a football club like Leeds United.

If you work in football media this podcast is for you...

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