creative campaigns

Louis Gavin has cultivated a respect for creativity and unique approaches to advertising over his illustrious career. Hear how he was an essential element of Nelson Mandela’s presidential campaign in 1994, worked through the transition to digital advertising in the auto industry, and his thoughts on the best way to be a creative director, leader, and mentor on this episode of The Digital Marketing Mentor.

Episode Highlights

• [13:27] Being a good creative director means being able to overcome your fear of your employees being better than you and being able to shape and influence their approaches, strategies, and styles rather than forcing your own. Creating a culture of learning and mentorship is the best, but it requires a strong, confident leader.
• [20:05] Louis Gavin was a vital element of the advertising campaign for Nelson Mandela and the African National Congress to be elected to the South African presidency in 1994.  Their campaign focused on educating many of the people of South Africa about the reality lived by many others and garnering sympathy while also building the image that Mandela was the voice of reason, democracy, and human rights. 
• [32:05] Through his work with Wurl, Louis has seen a new approach to advertising, even within the digital age. This new approach can near-immediately aggregate advertising to a given audience who it tracks is watching a streaming program at that moment. This could lead to the lessening importance of creativity, but Louis hopes not because creativity is still where you find the magic in advertising. 

Episode Links

• Guest
  • LinkedIn
  • Facebook
• Wits School of Art
• TBWA/Chiat/Day
• African National Congress
• Wurl

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Kimberly Marie Bonner is the Chief Joy Officer at New Day Consulting Systems, which focuses on taking small businesses from start-up to scale-up. In this episode, she talks about growing and scaling your small business with effective strategies in franchising and funding opportunities. She is a business scale expert. She leads New Day Consulting Systems and hosts the radio/podcast show, Business Scale Insights. If you are a professional looking to own a small business or if you are a small business owner looking to turn around and scale your business, reach out to Kimberly Marie Bonner by visiting her website, http://www.newdayconsultingsystems.com, and going to https://www.linkedin.com/in/kimberly-marie-bonner-2235aa2.

Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.

Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.

Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

In this episode, John Bianchi talks about increasing your market exposure and optimizing your sales funnel through creative and revenue-driving strategies. He is a marketing and business consultant, partner at Bos Klein, and vice president at BOS Digital. He renders highly specialized, data-driven, three-stage marketing strategies for clients. He primarily helps small and mid-sized companies increase their market exposure while boosting their ROI and cutting costs. He is also passionate about uplifting the integrity of creative processes, to provide his clients with relevant tools that effectively establish cultural codes. If you have a product or service but don’t know how to represent or bring it to the market, reach out to John Bianchi by going to https://www.linkedin.com/in/bianchijohn/.

Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.

Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.

Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

See omnystudio.com/listener for privacy information.