crypto marketing

Meet Joanna Soh-Pereira from Macchiato Marketing.

Getting new crypto projects the right attention in an ever-growing and often volatile market is a skill that Joanna has perfected, and in which she now leads from her agency base in Singapore.

And it's not just driving huge returns for new coins, projects and businesses in the crypto space that lights Joanna up. She's also built her team with a view to providing opportunities, training and career progression to less advantaged nations.

Joanna does wonderful work and we had an insightful discussion on all things crypto, contribution and marketing.

Macchiato are a full-service marketing & advertising agency with focused efforts on the crypto space.

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Connect with Joanna & Macchiato:

Website: https://www.macchiatoagency.com
Facebook: https://www.facebook.com/laptoplifestyleglobal
LinkedIn: https://www.linkedin.com/in/joannasohpereira
Instagram: https://www.instagram.com/jaepereira
TikTok: https://vt.tiktok.com/ZSJ5H6vKm

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Connect With Chris & The Show:

Website: https://thechrismclean.com/podcast
Facebook: https://facebook.com/ChrisMcleanCoaching
LinkedIn: https://linkedin.com/in/thechrismclean
Instagram: https://instagram.com/the.chris.mclean
YouTube: https://youtube.com/c/ChrisMcLeanCoach

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Wanna Be My Next Guest?

Get Booked: https://bit.ly/agency-podcast
Facebook Mastermind: https://www.facebook.com/groups/controlmastermind

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About Chris McLean

Watch My FREE Training for Agency Owners: https://bit.ly/agencycontrol
Grab My FREE Agency report here: https://bit.ly/Control-Report
Visit My Website: https://www.thechrismclean.com

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Wanna Chat About Working With Chris?

Book a complimentary Strategy Session: https://calendly.com/chrismclean/control

In this episode I’m chatting with Michelle O’Connor, VP of marketing at TaxBit. Michelle has extensive experience working in the fintech marketing space. She set up her own marketing agency helping small businesses in 2009, and since then has worked as the VP of marketing at Uphold, and currently advises startups in the cryptocurrency and blockchain space.

TaxBit is a tax software platform and accounting firm that helps traders, merchants and exchanges manage their crypto taxes. It supports over 4,200 cryptocurrencies, equities and commodities, and is the official IRS partner for data and reporting on taxes. They recently raised $100 million in their Series A this January.

Michelle and I chat about what makes the crypto community a different kind of community, how to produce content that is reliable and trusted, and how crypto and fintech companies should be managing their social media.

Michelle's Twitter: https://twitter.com/Mq2Oco
TaxBit: https://taxbit.com/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more.