Make Demand Generation Integrated w/ Ryan Williams
For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization.
Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.
He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them.
In this episode of Markigy, Ryan and Leanne discuss:
- Integrated Approach to Marketing: Both Ryan and Leanne discuss the interconnectedness of different aspects of marketing. They emphasize the importance of integrating strategies, such as SEO and demand gen, rather than viewing them as isolated tasks.
- Demand Generation's Evolving Role: Ryan highlights how the role of demand gen has expanded over the years. What was once a specific job has now become an all-encompassing role, mirroring what a marketing manager did in previous times.
- Diverse Skill Set Requirement: Both speakers touch upon the necessity for marketers to possess a varied skill set. Whether it's SEO, paid media, content distribution, or CRM management, modern marketers need to be well-rounded.
- Value of Problem Solving: Stemming from Ryan's STEM background, there's a strong emphasis on viewing marketing challenges as problems to be solved. This analytical and problem-solving approach is presented as invaluable in the marketing field.
- Company Personalities & Custom Solutions: Leanne introduces the idea that companies have unique personalities, backgrounds, and needs. Hence, one-size-fits-all solutions often don't work, and strategies should be tailor-made.
- Growth and Strategy Balance: Ryan's role is centered on both immediate problem-solving (micro-level tasks) and long-term organizational impact (macro-level tasks). The theme here is the importance of balancing immediate needs with long-term strategy.
The actionable takeaways mentioned in this episode are:
- Diversify Skills: In the evolving digital world, expertise in a single area isn't enough. Constantly broaden your skills, from SEO to CRM, for adaptability.
- Tailor Strategies: Avoid generic approaches. Understand your company's unique needs and craft specific strategies for the best results.
- Use Attribution Tools: For clear ROI insights on campaigns, invest in accurate tracking tools like UTM parameters.
- Embrace Integrated Marketing: Rather than isolating marketing components, view them as interlinked. Combined efforts, like SEO and content, often yield greater results.
To learn more subscribe to Markigy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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