customer education

In this episode, we delve into the complex interplay between feature flagging and authorization in web development, examining their distinct roles in frontend and backend environments and their impact on user experience and system security. We discuss the importance of customer education and the ethical aspects involved. The episode also covers the evolution of web development, from three-month deployment cycles to the resurgence of platforms like Wix and Webflow, and debates the effectiveness of traditional university education versus online community learning.

Stay updated with new weekly episodes every Thursday – and don't forget to subscribe! For more behind-the-scenes content, follow us @justshiftleft on Facebook, Instagram, Twitter, and LinkedIn.

Today on the show, we welcome Steve Cornwell, SVP of Strategy for Customer Education at Gainsight.

In this episode, Steve shares insights into the transformative role of digital education in Customer Success. He discusses the shift from traditional customer engagement methods to innovative digital strategies in today's dynamic business environment.

We delve into practical ways digital tools can be used to build stronger customer relationships and enhance overall customer experience. Steve also emphasizes the growing role of online communities in creating a more connected and informed customer base.

Tune in to learn about the innovative ways digital education is becoming a key strategy in customer success, and how it's changing the game for businesses and their customers.

Mentioned Resources

• Gainsight
• Northpass
• HubSpot Academy
• Salesforce Trailhead

Today on the show, we have Jamie Davidson, CEO and co-founder of Vitally.

In this episode, Jamie shares his expertise in Customer Success and the impact of his technical background on his role.

We then discussed the evolving landscape of customer engagement and the need for customer success teams to redefine their strategies in the absence of direct communication with customers. Jamie emphasizes the importance of internal workflows, customer education, and onboarding in driving customer success.

We wrapped up with Jamie providing insights into the current market challenges, such as budget cuts and negotiations. Jamie highlights the need for customer success teams to innovate and prove their value through data-driven approaches.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Mentioned Resources:

• Vitally.io
• Pathgather
• Google
• Loom
• Notion
• Zendesk
• Synthesia

Hey CX Nation,

In this week's episode of The CXChronicles Podcast #210 we  welcomed Terence Chesire, VP of Product Management, Customer & Industry Workflows. 

ServiceNow (NYSE: NOW) makes the world work better for everyone. Their cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. 

So employees and customers can be more connected, more innovative, and more agile. And can help to create the future we all imagine. The world works with ServiceNow.

In this episode, Terence and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.

**Episode #210 Highlight Reel:**

1. Helping to build & leverage the power of the ServiceNow platform
2. Building automated workflows to maximize your CX performance
3. Why field & order management is an extension of your customer experience
4. How you can "follow your customer home" & understand them intimately 
5. Leveraging knowledge management to aide scale & customer success performance
 
Huge thanks to Terence for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.

Click here to learn more about Terence Chesire

Click here to learn more about ServiceNow

If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.

You know what would be even better?

Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!

Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?

Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.

For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).

Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!

Huge thanks to our newest CXCP sponsor Timetoreply. Visit their website today at www.timetoreply.com/cxc. 

Contact CXChronicles Today

• Tweet us @cxchronicles
• Check out our Instagram @cxchronicles
• Click here to checkout the CXC website
• Email us at info@cxchronicles.com

Remember To Make Happiness A Habit!!

In this episode of The AI for Sales Podcast, host Chad welcomes Sheikh Shuvo, the founder of The Brain Foundry, an AI consulting firm, to share his journey from exploring underground tunnels in the Bronx to becoming an expert in AI and sales. He emphasizes the importance of qualifying customers when selling AI products and services, as many businesses may not have the clarity or resources to implement and maintain AI technology. Sheikh also highlights the value of using AI in the sales process, such as leveraging tools like Chat GPT for research and communication. He offers custom consulting and a course to help salespeople learn the fundamentals of AI and navigate the complexities of selling AI technology.

KEY TAKEAWAYS

• Qualify customers carefully when selling AI products and services to ensure they have a clear business case and the resources for implementation and maintenance.
• Use AI tools like Chat GPT for research and communication to save time and improve productivity in the sales process.
• Focus on consultative selling and educating customers about the possibilities of AI technology to overcome objections and build trust.

QUOTES

• "Most customers aren't a good fit for AI. Qualify customers based on their business impact and implementation capabilities." - Sheikh Shuvo
• "If you're a seller and not using AI for research and communication, you're missing out." - Sheikh Shuvo
• "Write at a second or third-grade level to communicate more clearly and effectively." - Sheikh Shuvo

Learn more about Sheikh and connect with him in the link below:
LinkedIn: https://www.linkedin.com/in/sheikhshuvo/

Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/

Lomit Patel is the Chief Growth Officer of Tynker,  part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries. 

With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). 

Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mobile Hero by Liftoff.

He recently published his book, "Lean AI," which is part of Eric Ries' "The Lean Startup" series.

The book provides practical advice on how innovative startups use artificial intelligence and automation to grow.

Join us in our #100th episode, as we delve into the world of kids' coding. We'll decode the strategy behind Tynker's successful marketing approach. 

Learn how to harness the power of user data in your ad campaigns. Plus, discover the transformative impact of customer education.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Lomit and Paris discussed in this episode:

• (6:02) Tynker's marketing approach behind its kids' coding software

• (7:49) When to draw the line from a freemium to an upgraded paid version of your SaaS product

• (8:27) How to introduce the paywall to your freemium SaaS product

• (9:14) How to choose the right pricing for your SaaS product

• (12:51) How to power your ads with your users' data at different stages of the buyer's journey

• (18:03) Why educating customers is a game-changer

• (21:12) How to grow to have healthy customer LTVs

• (25:55) How to increase the conversion rate of free to paid users

• (29:28) How to encourage users to create UGC

• (33:13) How can you get more done with less?

Resources Mentioned:

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, book by Lomit Patel

Guest:

LinkedIn

Tynker 

Personal Blog 

Hackernoon

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Lars Hecker is a Group Instructional Design Specialist at the Mercell Group. He started his L&D journey as an advocate for L&D initiatives. Began his career as a consultant for Mercell in Denmark with an emphasis on end-user training and learning.

Digital Adoption Show features Nibu Thomas, the director of information development at Whatfix, and Lars Hecker discussing “The Accidental instructional designer”.

3:00 - How did this ‘accident’ happen? What does an Instructional Designer do?

• Lars Hecker- “I've become an ID accidentally on purpose. For quite many years, I had this gut feeling that education is under-appreciated, and that it has the huge potential long term"
• The instructional design has become a pocket for anything and anyone working with learning & development and training. Of course, this depends on the organisation you work for, the size of your team and how mature their L&D journey is
• The Instructional design team works intensively on setting the strategic plan, developing the learning content strategy, aligning the learning strategy with the business goals as well as implementing the tech stack, which helps achieve the end goal
• ID’s also managed the execution and delivery of education services and create training content. So that's what the life of an instructional designer looks like

13:16 - What are some breakthroughs that have disrupted the learning industry?

“The mind is not a vessel that needs filling, but wood that needs igniting.” -Plutarch.

• We have more tools at our disposal than ever before and that opens up a whole range of new opportunities to deliver learning content. In a workplace context, we can now deliver training in the flow of work, if your go-to work is a computer or a mobile device, we can use tools like Whatfix to deliver help on-screen and in-app
• We need to implement the age-old governing principles into the context of today's day and needs, not only on the technological side of things but also on the social side addressing issues such as diversity, equity, and inclusion
• If you're a mechanic or a doctor, we can use virtual or augmented reality to achieve something similar. We have the technology to do advanced simulation today by combining these governing principles with cutting-edge research on how we learn and with the broad range of tools that are accessible to us

16:23 -What are your thoughts on gamification of learning? And what are some alternatives because everybody doesn't want to play a game?

• Being in L&D, we are content creators, at the end of the day, we are all competing for attention alongside marketers, game designers, and so on. But, can we wrap our content around the mechanics of casual gaming, and get the attention of our learners? 
• There's no substantial evidence supporting the idea of gamification potentially benefiting learners. Because gamification doesn't address the core problem, then what outcome do we want to reward? 
• We’d instead invest in some form of virtual labs or simulated environment. That way we can provide the users with a safe environment where they can do all the mistakes before they go out in the real world, where they can try scenarios that you can perform in our application, but nobody else ever has thought about

Lars Hecker's LinkedIn

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