Podcast summary and Notes on "customer expectations"

#47: Why do marketers suck at positioning?

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. The Science of Marketing Course: https://scienceofmarketing.teachable.com April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Nudge

enJanuary 18, 2021

differentiation

customer expectations

marketing success

consumer perception

effective positioning

HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:14) - Two schools of thought: marketing vs. organic growth.

(1:37) - Learn marketing to fix cash flow and scale gym.

(3:06) - Satisfy non-fitness needs for customer retention.

(3:58) - Overdeliver with extra services and exceed expectations.

(5:15) - Improve service to facilitate organic growth.

(5:48) - Learn marketing and sales to enhance gym potential.

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The Game w/ Alex Hormozi

enMay 30, 2018

business development

customer expectations