customerbehavior

Crush the competition by learning the strategy of preeminence!  This week on YAP, we’re chatting with marketing mastermind, CEO, speaker and best-selling author, Jay Abraham. Jay Abraham is the founder and CEO of The Abraham Group and is a world renowned marketing strategist, business innovator and entrepreneurial advisor. He has mentored some of the biggest business titans in the world such as Tony Robbins, Daymond John and Stephen Covey - earning him the nickname “Mentor of Mentors”. Jay has spent the last 30+ years solving problems for over 10,000 clients from the likes of Microsoft, IBM and FedEx. He has been featured in USA Today, New York Times, Washington Post and more.   Since he was just 20 years old, Jay has been helping company’s solve problems and increase their bottom lines, working across hundreds of industries throughout his career. You can absorb many of his life’s learnings from his famous book Getting Everything You Can out of All You’ve Got.  In today’s episode, we’ll go deep on Jay’s signature strategy of preeminence, and why you need to fall in love with your customers, as opposed to your products and services. We’ll get an understanding of how we can borrow marketing and business strategies from one industry and implement them in another to get an edge over our competition. And, we’ll get Jay’s key strategies for marketing including his parthenon marketing methodology and leveraging a host-beneficiary Relationship. If you want to learn business and marketing secrets from one of the highest paid consultants in the world - keep on listening! Sponsored by - Hubspot - Make sure to check out My First Million — that’s My First Million — on Apple Podcasts, Spotify, or wherever you listen to podcasts. Athletic Greens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations.  Lendtable - Sign up for Lendtable at Lendtable.com with promo code YAP for an extra $50 added to your Lendtable balance.  Brand Crowd - Check out brandcrowd.com/yap to learn more, play with the tool for free, and get 73% off your purchase.   Issuu - Sign up for a premium account and get 50% off! Go to ISSUU.com/podcast and use promo code YAP  Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: (9:10) - Intro (9:45) - Jay’s Entrepreneurial Origins (13:55) - Importance of Experience (17:45) - Moving from Industry to Industry (22:30) - Bringing Strategies from Industry to Industry (28:44) - Host Beneficiary Relationship (38:15) - Who to Partner With In A Beneficiary Relationship? (41:48) - Strategy of Preeminence (49:50) - Clients vs Customers (51:45) - Your Clients Should Be Your Friends (55:00) - Pre-Eminence Defined (59:55) - Increasing Your Clients (1:06:56) - 3 Ways To Increase Revenue and Profit (1:10:50) - Providing Incentives for Clients (1:15:00) - Importance of Integrity (1:16:50) - Jay’s Secret to Profiting in Life (1:20:05) - Where to Learn More About Jay Mentioned in the episode: https://jayabraham.com/ https://www.abraham.com/collections/books/

My guest today is Spenser Skates, CEO and co-founder of Amplitude Analytics. Spenser founded Amplitude in 2012 with a thesis that building the best product requires, deep cross-functional understanding of customer behavior. During our conversation, we discuss Spenser’s long history in programming and how his early experiences tie into his work today. We also explore the nuances of equity compensation, how different VCs can play a role in the success of a startup, and Spenser’s desire to see more direct listings vs. IPOs. While many founders follow the path of others, it is clear Spenser takes time to challenge the status quo.   Before we transition to the episode, I wanted to highlight our newest series, Business Breakdowns. In this episode, you will hear how Spenser’s team worked with the meditation app, Calm, to optimize for customer growth. It was particularly interesting to hear this story after listening to the Calm breakdown. Find episodes of Business Breakdowns on your preferred podcast provider or on joincolossus.com   I hope you enjoy my conversation with Spenser Skates.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. -----   This episode is brought to by Dell Technologies. Upgrade your business during Dell Technologies’ Black Friday in July event. Get savings up to 50% off AND take your office with you with Windows 10 Pro. To learn more, call a Dell Technologies Advisor at 877-ASK-DELL or check out the deals at https://www.dell.com/en-us/work/shop/deals.   -----   This episode is brought to you by Vanta. Vanta has built software that makes it easier to get and maintain your SOC 2, HIPAA or ISO 27001 reports at a fraction of the typical cost. Founder’s Field Guide listeners can redeem a $1k off coupon at vanta.com/patrick.    -----   Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:03:15] - [First question] - How he won the Battlecode tournament at MIT twice [00:06:43] - A few key insights that helped him win the tournaments [00:08:34] - Lessons learned at MIT and the road to starting Amplitude [00:13:57] - A typical customer experience when using Amplitude  [00:17:17] - How their platform extrapolates key data points in user data that others don’t [00:19:03] - His most productive mistakes made while building the company  [00:21:10] - The strange history of equity and his thoughts on how it should be used  [00:28:08] - The recent changes in the vesting schedule for newly issued equity  [00:29:59] - Lessons learned from working with some of the best investors out there [00:36:20] - His thoughts on the IPO process and going public writ large [00:41:04] - The role the SEC plays and his perspective on SPACs  [00:44:01] - Differences in direct listings compared to traditional IPOs  [00:48:36] - His thoughts on dual-class structures and corporate governance  [00:50:11] - Hopes for Amplitude as he looks five years into the future [00:52:03] - The potential value unlock of smart software for end-users   [00:55:08] - The kindest thing that anyone has ever done for him

This episode is from a keynote I gave in Alpharetta, Ga. on Sept. 27. There's a ton of straight forward advice about how to give and ask the right way. Let me know what you thought.

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