A Sneak Peek into Amazon's Latest Experiments and Features
Amazon, the ecommerce powerhouse, is renowned for its frequent launches and experiments, often unveiling new features in April and October.
It is continuously innovating and ceaselessly exploring new avenues and refining its offerings to defend its huge ecommerce market share and even grow it.
Glimpses of Amazon's latest tests and innovations have started to emerge, offering a tantalizing preview of what's in store.
Amazon's relentless pace of change and continuous testing can be overwhelming for sellers. While being an early adopter of new features may not always yield long-term benefits, staying informed is crucial for making informed decisions for your business.
Keeping a finger on the pulse of Amazon's developments, businesses can adapt their strategies to harness opportunities and provide an exceptional shopping experience.
In this episode, Shannon and I explore some of the most intriguing developments that have caught our attention. From estimated units sold and AI-driven review summaries to the return of Seller Fulfilled Prime and strategic partnerships, Amazon continues to push boundaries and reshape the online shopping landscape.
Tune in to learn more about the new features Amazon is testing and what Shannon and I think about them.
Key Takeaways
- Estimated units sold appearing on the search results page (01:48)
- Amazon is summarizing Reviews with AI (05:18)
- Small Business Brand Names disappearing from titles (10:10)
- The return of Seller Fulfilled Prime (13:02)
- Posts have officially moved to the Ad Console (20:23)
- Shop similar items feature in infographics (23:28)
- Amazon's deal with Pinterest to make pins "shoppable" (25:15)
- Amazon sued by the FTC (31:29)
- Prime Day shopping event (34:07)
Additional Resources:
- Amazon Hands Out ‘Small Business’ Label to Huge Sellers By Theo Wayt
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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