#123 - The Power of Asterisk-Free Data with Alexandra Alexin (Part 1)
In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Alexandra Alexin, Head of Demand Generation at Leapsome, delves into the challenges of managing data in modern business systems. Using her own experiences, she highlights the pitfalls of lacking a single source of truth and the subsequent data manipulation challenges. Alexandra emphasizes the importance of decision-making when it comes to data tools and the need for thorough documentation and training. Her talk provides valuable insights into achieving data consistency across departments and ensuring that future employees can access historical information with ease.
HIGHLIGHT QUOTES
The Challenge of Data Manipulation - Alexandra: "Once you don't have that single source of truth and the data has to be manipulated externally, you have a problem once you start saying, okay, well, let's take our Salesforce data. We've got to export that... Now you have a massive problem.
Navigating Data Source Decisions - Alexandra: "To fix this, a decision needs to be made about a single data source... Let's say that your company is currently using HubSpot and you're using HubSpot for your CRM and for your marketing automation. Now you're deciding, well, should we start to migrate our CRM over to Salesforce? A lot of our people know how to use Salesforce. This might be a really good thing."
You can find out more about Alexandra Alexin in the link below:
HOST: Joe Aicher
GUEST: Alexandra Alexin
Breadcrumbs Podcast
