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    data guru podcast

    Explore "data guru podcast" with insightful episodes like "Data Guru: Holiday Levers that Impact ROAS" and "The Delicate Balance of Privacy and Personalization" from podcasts like ""Data Guru by Acxiom" and "Data Guru by Acxiom"" and more!

    Episodes (2)

    Data Guru: Holiday Levers that Impact ROAS

    Data Guru: Holiday Levers that Impact ROAS

    Deidre Drewes of Reprise Commerce joins the Data Guru podcast to break down the steps marketers should take today to ensure a successful 2023 holiday season. From strong, clean CRM data to the right visibility for promotions, the importance of third-party data and Retail Media Networks, Deidre discusses the most important levers to ensure every holiday that exists now is tuned to ROAS and a successful one for your brand.

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    The Delicate Balance of Privacy and Personalization

    The Delicate Balance of Privacy and Personalization

    Privacy legislation is predicted to have a bigger impact on marketing than the looming deprecation of third-party cookies. Acxiom Chief Privacy Officer Jordan Abbott joins the Data Guru podcast to discuss the current data privacy landscape and where it is likely to head in the future.

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