Why default settings are important to a search engine’s success
It was declared the winner of the search-engine wars way back in 1998. Fortune magazine said the company was poised for much bigger things. That company was, actually, Yahoo. As it turned out, that prediction didn’t age well. Of course, Google is the real winner of the battle for search engine dominance. How it got there is the subject of the U.S. Justice Department’s antitrust case against it. Google has just started mounting its defense as the 10-week trial nears its end. Much of the case hinges on the question of default settings on tech devices. Marketplace’s Lily Jamali spoke with her colleague Matt Levin about the role of those settings in the government’s argument.