How to Craft a High-Impact Product Launch with VP Derek Gillette
Derek Gillette is the VP of Marketing at Leadr, a people management software that facilitates leader development at every organizational level. Derek has taken a new approach to building internal engagement and crafting organic conversations that strengthen teams and advance leadership characteristics. He has over 13 years of management and leadership experience, which has helped him craft a career evaluating how to make better leaders.
In this episode…
In an industry that already has all the books on leadership and management, what makes a new product successful in that space? How do you answer the age-old question of how to develop leaders in the workplace while offering new insight?
Derek Gillette, VP of Marketing at Leadr, and his team have developed a people management software that does all of the above. The software takes into account the human element of what makes great leaders while providing strategies on how to create a workplace where employees can grow and develop their skills. Leadr also takes the shift to remote work into consideration, continuing to help managers make connections and lead their teams to higher heights.
In this episode of The Hook, host Brendan Dell talks to Derek Gillette, VP of Marketing at Leadr. They discuss understanding the market, the purpose of marketing, and the importance of having unbiased interviews to understand the customer more. Derek highlights how he uses his expertise to create opinionated questionnaires for building company-wide engagement. He also recalls how his marketing failures have helped him develop a message that sells and stands the test of time—leadership that motivates.