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    descriptions

    Explore "descriptions" with insightful episodes like "Revitalizing Your Podcast: Engaging your Audience and Igniting Growth", "You Belong to the Universe: Buckminster Fuller and the Future where Mumford is criticizing Fuller's overly-mechanistic descriptions", "‘House of Hammer’: Listen the Most Shocking Messages Armie Hammer Allegedly Sent to Women", "EP75: E-commerce Product Descriptions that Sell with Lauren Tassi" and "Episode 124: Nerd Movie Description Quiz" from podcasts like ""Creative Cast with Tammy Munson", "Daishi X Curiosity Daily", "Bastards_VoN'aurez PaMa Chair_Z_Est Amer", "FastTrack Your Fashion Brand Podcast" and "2 Everyday Nerds"" and more!

    Episodes (29)

    Revitalizing Your Podcast: Engaging your Audience and Igniting Growth

    Revitalizing Your Podcast: Engaging your Audience and Igniting Growth

    Ever felt your podcast has lost its spark? It's more common than you think, and Tammy will guide you on breathing new life into your show. This episode is brimming with practical advice on revitalizing your podcast, from introducing a different format or segment to changing the music. It's crucial to evolve alongside your niche, and we discuss how to adjust your podcast as your niche grows.

     

    Most importantly, we reflect on the ultimate purpose of our podcast: to align our voice, experience, and knowledge with God's plan. 

     

    So, don't miss out on this episode packed with insightful tips to refresh and grow your podcast.

     

    For the full show notes, please visit https://wildfirecreativecompany.com/Episode92

     

    EP75: E-commerce Product Descriptions that Sell with Lauren Tassi

    EP75: E-commerce Product Descriptions that Sell with Lauren Tassi

    Join Nicole Di Rocco on the FastTrack Your Fashion Brand Podcast as she explores the art of crafting compelling product descriptions with copywriting expert, Lauren Tassi. In this episode, uncover the secrets to avoiding technical jargon, forging emotional connections, and telling your unique brand story to convert browsers into buyers. Whether you’re launching a new fashion brand or looking to elevate your existing business, gain actionable insights and strategies to enhance your e-commerce presence through the power of words.

    Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop

    Sponsorship Opportunities: hello@fashionbizmentor.com

    Let's Connect: instagram.com/nicole_di_rocco/

    Episode 124: Nerd Movie Description Quiz

    Episode 124: Nerd Movie Description Quiz
    In this episode we play a quiz game of guessing the movie from its description. We go back and forth and ask each other either good descriptions for a certain movie or bad descriptions. Try and play along with us and guess the movie from our descriptions. Let us know how you did on our Twitter and Gmail both linked in our description.

    Phishing, Civil War, Job Descriptions

    Phishing, Civil War, Job Descriptions

    It just doesn’t get any wilder than this triple play of odd HR topics: phishing, Civil War, and job descriptions. But as it turns out, lessons learned from the Civil War can be applied to modern day workforce challenges such as cybersecurity, recruitment, and retention. To help make this connection between the battlefield of Gettysburg and HR, cyber-security specialist and Civil War enthusiast Clinton Eppleman, from Morefield Communications, joins us. You don’t want to miss the part when he shares how job descriptions may expose your business to dangerous phishing attacks. It’s just mind-blowing. That tip alone is well worth the listen.

    SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!

    SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!

    Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

    • Local Search Survey
    • Google Maps Dominant Local Search Tool
    • SERP Eye Tracking Survey
    • No Click searches reaches 50%
    • Benefits of SERP Out Analysis
    • Are Meta Descriptions Important for SEO?
    • BBB Bad Reports on SEO discussion

    The full video:

    Highlights from Audio Version

    Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media.

    00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search.

    15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance.

    28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results.

    32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year.

    37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

    40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion.

    47:02 BBB discussion: Zara asked if BBB reports affect rankings.

    iTunes and the Dojo Radio iPhone App!

    2019-042-CircuitSwan, Gitlabs, Job descriptions that don't suck, layer8con

    2019-042-CircuitSwan, Gitlabs, Job descriptions that don't suck, layer8con

    Diana Initiative

    @circuitswan @dianainitiative

    https://www.dianainitiative.org/

    https://twitter.com/DianaInitiative

     

    Conference in Las Vegas (Aug 6-7, 2020) (Thu & Fri)

     

    info@dianainitiative.org

     

    Topics  

     

    1. Diana initiatives
      1. Past
        1. 2015 - idea at defcon 23
        2. 2016-17-18 growing but got too big!
        3. 2019 got our own space, ~800 tickets
        1. 2020 plans-westin again, 2 speaking tracks and 1 workshop track, solder village, career village, CTF, lock picking
        2. Mentoring both CFP and presenters this year! (expansion from last year)
        3. student scholarship (we want to double the amount of money, target still 10)
        4. Free tickets (expansion over last year)
      2. Present
        1. Slogan contest 2020
        2. I don’t want to think about 2021 yet :)
      3. Future
        1. Mentors
        2. Reviewers
        3. Volunteers
        4. Donations (giving tuesday, scholarships)
      4. Needs/wants

     

     

    • Other topics of interests
    • Career village / resume clinic work in general (spoken on this twice, volunteer at resume clinic)
    • WAN party / Women’s meetup at Defcon with @sylv3on_ @nemessisc and more
    • GitLab security scans (that's me!) 

     

    1. We are responsible for baking Sec into DevOps and hence write the red team software (well integrate in most cases) for your appsec team if your devs are using GitLab. We have a security team that secures GitLab itself but that's not us. We have SAST, DAST, Dependency, Secret Detection and License Compliance baked into our paid tier, and SAST is coming down to the free tier! I’m pitching a talk about tuning to shmoocon because it seems like that's the most common question I got as a result of my devsecops talks at derbycon / shellcon / bsidesdc.
      1. N.Schwartz: Are you ready to leverage DevSecOps? BSidesDC 2019

     

     

     

    2019 ShellCon Tuneup Tips for Your CV and Profile, From an Interviewer 

     

    SE Village Con - Thu, Feb 20 - Sat, Feb 22 | Hilton Orlando Buena Vista Palace




    Layer8conf - https://www.workshopcon.com/events

     

    https://layer8conference.com/

     

    Regarding diversity scholarships, it's being worked on and the number of available spots will highly depend on the number of Sponsorships the conference secures.

    As a side note WorkshopCon will sponsor a number of Layer8 conference tickets if people follow @WorkshopCon on Twitter and tweet to us why they are interested in Social Engineering and OSINT topics with hashtag #sendMeToLayer8. We will select folks from those tweets with the emphasis being on folks coming from underrepresented or minority groups.

    In terms of sponsorship information for Layer8, Patrick wants people to send an email to sponsors@layer8conference.com

    Please let us know if you have any other questions, and thank you so much for giving us a hand spreading the word!!!

     

    Saturday June 6, 2020, RI Convention Center

     

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    Session 2: 014 Engaging Top Talent with Digital Age Job Descriptions

    Session 2: 014 Engaging Top Talent with Digital Age Job Descriptions

    The recruitment process is a terrible experience for most job candidates beginning with job descriptions. Ongig co-founder Rob Kelly has a better idea. Imagine posting your next job listing using video, images, company reviews, chatbots, and even maps to engage more candidates and dramatically increase apply rates. Tune in and find out how to transform the boring, unreadable, gender biased job description into engaging, effective digital job ads that tell your company story and sell your jobs.

    Questions for Rob?

    Email: rob@ongig.com

    Website: www.ongig.com

    Blog: https://blog.ongig.com/

    Twitter: @RobKellySF

    Stark Reflections on Writing and Publishing EP 068 - Mastering Book Descriptions and Amazon Ads with Brian Meeks

    Stark Reflections on Writing and Publishing EP 068 - Mastering Book Descriptions and Amazon Ads with Brian Meeks

    In this episode, Mark interviews Brian Meeks, author of Mastering Amazon Ads and Mastering Amazon Descriptions. The interview was recorded during a Facebook Live video on the Stark Publishing Facebook page.

    Prior to the interview, Mark shares a word from the episode's sponsor, Findaway Voices . . .You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In the personal update area, Mark talks about a recent 40% off Box Set promotion that he and author Sean Costello had with Kobo, how they added their own push for the promo, and how it helped them sell more copies not just on Kobo, but also on Kindle, Apple and Nook.

    Mark talks about the detailed analysis of the promo which he published for Patreon supporters of the podcast and thanks them for their ongoing support.


    In their chat, Mark and Brian talk about:

    • How Brian once put off launching a fiction title for 60 days because he wanted to avoid the task of writing the product description
    • How a description done correctly will convert at about 1 in 10 (1:10) - ie, ten views of an ad will result in a click through to the product by a potential customer
    • The most common problems that authors face when trying to write their book product description
    • The idea of using previous or existing reviews of a book to find hints and clues to what made the book special to readers
    • Ways authors can practice writing or creating compelling product descriptions
    • The ultimate goal of a product description, which is to get a potential reader to READ your book
    • Creating a log line that can be used as an "elevator pitch"
    • How formatting of a description can be as important as the words used in that description
    • How the main goal of the FIRST line (or opening hook) of a product description is to get the reader to read the SECOND line
    • The concept of the call to action to request the reader to "buy" or "get" the book today
    • Brian's story of the "miracle product description"
    • How customers don't care so much the difference between $2.99 or $4.99 and that their TIME in reading the book is something they consider more valuable, more precious
    • The concept of variance, and how it can take 1000 clicks before you have enough data to accurately measure the results of a data set
    • Amazon Ads for authors who are published exclusively to Kindle (KDP Select and part of Kindle Unlimited) VS authors who publish their books "wide" to all retail platforms
    • Why an author shouldn't spend more than 90 seconds writing up their advertising copy
    • What is a good place to start or to learn how Amazon Advertising works for you
    • The critical importance of patience and setting expectations and how much investment of time and energy it takes to perfect the process
    • How "Bid Plus" is a terrible idea for authors to use in Amazon Advertising
    • How Brian gives about 7 to 10 days for an ad to see if they are "getting turned on" and, if it isn't, he kills it
    • The differences of playing within the Amazon Advertising world today compared to how it used to be

     

    In his post-interview reflections, Mark talks about three things from the chat that stuck with him.

    • The idea of NOT using the "Bid Plus" option when creating Amazon Advertising Ads
    • The concept of having a first line / log line of 4 to 6 words to grab the attention of a potential reader in your book description
    • The methodology of incorporating elements from reader reviews of your book when revising your book's blurb

     

    Links of Interest

     

    Brian D. Meeks is an author who writes under his name and the pen name Arthur Byrne.

     

    The music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    SPA Girls Podcast - EP180 - Book Descriptions with Brian Meeks

    SPA Girls Podcast - EP180 - Book Descriptions with Brian Meeks

    Ever wondered if your book description could be better?

    Ever thought it should sell more books? 

    Then this is the episode for you. 

    This week, Brian Meeks, description-writer extraordinaire talks with us about how to write a kick-ass description that will sell more books, and help amp up your advertising sales to the next level. 

    Turns out, it's all about copywriting. 

    And writing the best hooks you possibly can. 

    Lucky for us, Brian takes us through every aspect of writing hooks to help you write your next description. 

    In fact, we get him to do it on the fly, by giving him a description to fix, on air, as we listen. 

    Here's the original description for you to read as he re-writes it: 

    Maddie’s best friend is in danger!

    A killer on the loose makes hairdresser, Angel, lose her appetite and because we’re talking a batch of her favourite jelly doughnuts this means the gloves are off for Maddie and her friends.

    Wanting to make amends in theory sounds like a positive thing, but when someone who is part of Angel’s past arrives in town, that’s why things begin a slippery slope into disaster.

    An ugly murder has Maddie, the Sheriff, Big Red – her faithful Maine Coon cat – and the Girlz back in action as they try to protect Angel from a mystery stranger.

    Or is it someone she knows?

    There are clues a-plenty and maybe a few red herrings in the fourth book in the Maple Lane Mysteries.

    For the new version completed by Brian on the show, go to the SPA Girls website, www.spagirlspodcast.com and check out the notes for episode 180. 

     

     

    Creative Recruitment Marketing That Makes Great People Apply

    Creative Recruitment Marketing That Makes Great People Apply

    We teamed up with Katrina Kibben from Three Ears Media for this episode of The Hire Talent Podcast. 

    Katrina is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters to be better communicators and writers. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver creative, strategic recruitment marketing that makes the right people apply. Katrina has also spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications.

    You can check out Three Ears Media here at www.threeearsmedia.com. Also be sure to find and follow Katrina on Twitter here @KatrinaKibben for tips on getting the right candidates to apply to your open positions. 

    Season 2: 004 -Job Descriptions & Accidental HR Manager

    Season 2: 004 -Job Descriptions & Accidental HR Manager

    Job Descriptions are the most unlikely topic for a fun but informative podcast. And yet, our guest today, Karen Young, CEO of HR Resolutions, managed to turn the dull, dreaded job description into a lively conversation. Listen to Karen share why the job description is the hub of talent management, not a legal document only taken out of the drawer only when it's time to post jobs and terminate employees. Karen is also the author of Stop Knocking on my Door: Drama Free HR to Help Grow Your Business

    Karen’s book is also known as “the primer for the accidental HR manager.” In case it’s not clear, Accidental HR Managers are the people that have either fallen into their HR position because of the way they moved up in a company or because of their experience in a similar position- the managers who have “fallen” into the position and didn’t necessarily start out with the intent to ever work in HR. Without prior recruitment training or experience, these are the Human Resource Managers that are Googling answers to their HR questions and crossing their fingers.

    Helping these “accidental managers” to succeed, is Karen. The first item on her list of advice? The proper writing of the dreaded job description, aka the “hub of the wheel” when it comes to recruitment.

    On the show, we go in depth about the information a job description should include, as well as what’s important and what isn’t when it comes to the “essential skills” that should be listed.

    Additionally, we discuss how a job description can be the key to a drama free HR department.

    You might be asking how a drama free HR department could EVER be a possibility. Turns out, a drama free workplace starts with a clear job description. When written well, job descriptions can be used for discipline, medical issues, and in workman’s compensation cases. Karen states that “If we have crystal clear expectations from the start between the employee and employer, when things go awry we have an easy way to approach the employee.”

    The conversation with this employee might go as easily as asking the question, “do you remember when we discussed your responsibilities as written in the job description? Let’s revisit that conversation and get back on track with our mutual expectations of each other.” Having a clear set of written expectations laid out before the candidate is even hired gives one the ability to be able to avoid large amounts of drama as well as have an easy segue into a conversation that involves correcting behaviors.


    Another important thing to remember when it comes to writing a job description is to involve current employees in the writing. Why?

    • Because no one knows the ins and outs of the position like the employees who work it!
    • It’s an easy way to increase your employee’s sense of well-being by letting them feel listened to and needed.

    Want to contact Karen Young?

    Email her at: karen@hrresolutions.com

    Or visit: www.hrresolutions.com


    This show is broadcast live on Wednesday's at 1PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

    You can reach Karen at karen at HRResolutions.com or visit HR Resolutions.

    You can purchase "Stop Knocking on My Door: Drama Free HR" on Amazon.

    Audra Knight's Job Description Panel from HIREconf

    Audra Knight's Job Description Panel from HIREconf

    This is the 2nd piece of audio I recorded at #HIREconf NYC which took place on Nov 7-8 in New York City. In this audio you will hear Audra Knight introduce and moderate a panel of recruitment marketing folks such as Katrina Kibben, and others as they chat about job descriptions and more.

    This episode is brought to you by our friends at WorkHere & Emissary.

    https://workhere.com/

    https://www.emissary.ai/

    010b. Enneagram Type 8 (Protective Challenger) Coaching Session with Beth McCord

    010b. Enneagram Type 8 (Protective Challenger) Coaching Session with Beth McCord

    Our last bonus episode!!! This special bonus episode highlights what it is like to be an Enneagram type 8, the Protective Challenger.  Beth McCord helps inRelationship host, Lindsey Castleman, express what it is like inside the world of a Protective Challenger…….and if you know type 8s, that is a vulnerable thing to do. And vulnerability can feel really scary.

    Usually type 8s can come across as intimidating, but there is so much more below that exterior. Listen in on this conversation and let us know your thoughts at inrelationship.us!

    009b. Enneagram Coaching Session (Type 5) with Beth McCord

    009b. Enneagram Coaching Session (Type 5) with Beth McCord

    Bonus Episode!!

    Yes! The live coaching session with Beth McCord (Enneagram coach, speaker, teacher extraordinaire) is back!  This time we are focusing in on type five (the Investigative Thinker) and Aron (our inRelationship host) is a type five!

    Beth really opens up our eyes to how to better be in relationship with Aron and those lovely type fives! If you have an Investigative Thinker in your life, you MUST listen because it helps you know what is happening beneath the surface for type fives (especially since they do not typically share ALL that is happening!). Enjoy!

    If you are in relationship with a type five, would love to know what resonated with you in this podcast.  Comment at inrelationship.us

    008b. Enneagram Coaching Session with Beth McCord

    008b. Enneagram Coaching Session with Beth McCord

    Bonus Episode!!

    Sooooo we had a brilliant idea to invite Beth McCord to sit with the three of us for the ending of the podcast episode. What we thought would be a quick 15-minute chat turned into a 30+ minute live Enneagram coaching session. It was amazing (because Beth is amazing!)! 

    If you like to listen in on people’s personal conversations, this bonus episode is for you! Beth starts to coach Mariam and discovers that she was mis-typed! For those of you who can’t decide if your Enneagram number is a 2 or a 9, tune on in as Beth pulls back the veil of what it is like to be a type 2 and a type 9.

    To learn more about Beth, visit: www.yourenneagramcoach.com

    To take the free Enneagram assessment, visit: http://www.yourenneagramcoach.com/p/yecassessment

    For more about inRelationship, visit: inRelationship.us

    008. Enneagram Descriptions 1-3 Easily Understood with Beth McCord

    008. Enneagram Descriptions 1-3 Easily Understood with Beth McCord

    We are all in relationship with someone—friend, spouse, parents, children, co-worker, neighbor, even your grocery cashier---and each relationship feels different because each person is different (whether we like it or not 😊).

    It is easy to see someone who is different than you and start to dismiss them, however there is so much power and health in noticing differences in each other and embracing or understanding them. The Enneagram is an incredible way of noticing the lens we look at life through and shining a light on how others look through life as well.   In this episode, Beth McCord, Enneagram expert, speaker, teacher and coach breaks down the first three Enneagram types in an easy-to-understand way.

    Tune in because we guarantee you will begin to look at yourself and/or others in a new and much more accepting way.

     

    To learn more about Beth, visit: www.yourenneagramcoach.com

    To take the free Enneagram assessment, visit: http://www.yourenneagramcoach.com/p/yecassessment

    For more about inRelationship, visit: inRelationship.us

    This podcast episode is brought to you by thera-LINK. thera-LINK is an easy to use telehealth and practice management platform for therapists, coaches, and mental health providers. The platform has HIPAA compliant telehealth video, scheduling payment, notes, and file sharing with more new features being added all the time! Visit http://www.thera-link.comand use code inRelationship to get 20% off your first SIX months of service after your free 15-day trial! https://www.thera-link.com/

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