digital events

In this episode, host Lev Cribb is joined by guest Matt Ley (Chief Operating Officer at Webinar.net). Matt shares his story and experience of over 20 years of working in live streaming, webinars, and virtual event production.

Matt and Lev draw from 40+ years of combined experience in this space and share their stories and insights for your benefit.

Watch this episode to find out:
- how different webinar formats can appeal to audiences in different ways
- how to strike a balance between making your webinars and live digital communications informative AND engaging
- how to stay authentic without being ad-hoc
- how to stay ahead of the competition with your webinars and live digital communications
 
And don't miss out on the "Virtually Anything Goes Question" at the end of the episode when Matt puts Lev on the spot with an unscripted and unexpected question of his own.
 
In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.
 
In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.
 
For more content, including the video episodes of this podcast, go to WebinarExperts.com
 
Copyright 2023 Webinar Experts Ltd

If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results.

Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers  (read: whether or not it actually delivers on what you're promising).

Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!

Quick overview of what we cover:

• The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)
• Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profit
• Why the 'fixes' you're employing to keep clients are probably making your client retention problem even worse
• Why Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut' 
• The worst thing you could possibly do when approaching course creation
• How video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'
• Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming course
• How a marketer and an educator have vastly different answers to 'How can I improve my course?' 
• Why you must fall out of love with your courses in order to improve them
• Why reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)
• How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yours
• Why Vanilla Ice is the ultimate client retention expert we're all overlooking

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
•  Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
•  Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
•  Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

• Click here to join Adriane’s $7 Marketing Strategy Membership

It's confession time... Lanching a new podcast with a (perhaps controversial) confession is risky. But that's what we decided to do in this launch episode of the "Virtually Anything Goes" podcast.

Podcast host and Managing Director of WebinarExperts.com, Lev Cribb, shares a piece of information he's never publicly shared before. It may seem completely counter-intuitive, but it brings him to a point where he's able to pursue his strongest passion in business.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of guest speakers, but in this first episode Lev gives an insight into his own background, what drives him as a business owner, and why his passion has brought him to do what he does today.

For more content, including the video episodes of this podcast, go to WebinarExperts.com

Copyright 2023 Webinar Experts Ltd

Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. 

What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. 

Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company. 

She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape.

Show Topics

• How public relations helps content marketers frame a story
• Structuring content to align all initiatives through integrated marketing
• Operating efficiently with lean marketing teams
• Adapting to global changes through in-person, virtual, and hybrid events
• Building a brand voice

Check out Splash

Follow Rebecca Miller on LinkedIn

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Real quick ask. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. 

Rates and reviews help us grow and attract new guests, so we’d really appreciate it.

With the pandemic forcing many businesses to shut down in-person conferences and events, companies have turned to a different avenue: virtual meetings. But tapping into technology requires a different approach than in-person event-planning if you want good engagement from your virtual attendees. 

Vasil Azarov of Growth Blazers is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. Formerly, he was also the founder of the Growth Marketing Conference, one of the leading growth marketing events in the industry. Now he is building Growth Blazers, a community for modern marketers.

In our latest episode of The Long Game, Vasil shares his expertise on building a quality event experience, transitioning from in-person to digital, and how to build an online community that lasts.

Show Topics

• Take advantage of unexpected opportunities
• Focus on your agenda
• Get to know your community
• Offer interaction to prevent webinar fatigue
• Encourage conversation within the community

Check out Growth Blazers

Follow Vasil Azarov on LinkedIn or Twitter

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.

On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company. 

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“Every company needs to start acting like a media company or risk going out of business, pure, plain and simple. And when the cookie-less future that we're all staring down comes to light, the companies that survive are the ones that caught this early and were able to start investing in building their own content moat around the business.” — Anthony Kennada

-------------

Episode Timestamps:

*(2:05) - Anthony’s first job in marketing

*(2:45) - More about Anthony’s role at Hopin as CMO

*(4:05) - Segment: The Trust Tree

*(6:41) - Who’s the buying committee for Hopin 

*(8:37) - How Anthony’s marketing team is organized 

*(14:23) - How events have changed over the last 18 months

*(25:15) - Segment: The Playbook

*(29:45) - The investments Anthony makes into brand

*(31:54) - How to think about investing in content

*(35:30) - Segment: The Dust Up

*(38:45) - Segment: Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Anthony on LinkedIn

Follow Anthony on Twitter

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com

In this episode, Queen Margaret University Professor Joe Goldblatt discusses his theories on events,  citing his texts, and proposes there will be an optimistic future in the world of digital and  hybrid landscapes. 

This week, we're talking about how events have changed, based on how the world has changed. With an event as huge as the Olympics having to navigate around Covid, how different are things now?

No spectators, fake audiences, virtual tradeshows, and so on. Will these be part of a blip in time? Are things like these going to continue moving forward?  Or will online options thrive in the future? What about audiences, have they changed?  Have they adapted?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on July 23, 2021.

Susie Huang, radiologist at Massachusetts General Hospital and assistant in radiology at Harvard Medical School, and MUSC medical student Emilie McKinnon discuss the place of events in the medical profession, and the strides that have been made in digital conferencing, and how medical students are working in clinical research in a time where we couldn't be face-to-face. 

I'm delighted to have Nyna Caputi,  Founder of The Expat Woman and Digital Event Academy as a guest on the podcast. Nyna has an inspiring story of purpose that starts as she settles into her first years in America.

Nyna imagined a world in which she would bring together a network of women, that are also experiencing this country for the first time. This network became The Expat Woman. Nyna is also the creator of The Digital Event Academy, Start Yours Bootcamp, Empowered Women’s Leadership Conference, Survive and Thrive Abroad Summit and All-Women Hackathon. We had a great discussion, check below for some highlights.

Episode Highlights

• Learn about Nyna and how she found her voice, her courage, and a new country.
• Discover how passion can fuel your dreams.
• Uncover how Nyna got out of her comfort zone to pursue her vision.   
• Learn how Nyna got the courage to be the face of her brand 
• Listen in on how Nyna has been able to look at social media platforms in a refreshing new way.

Links and Resources
Nyna Caputi website
Get Nyna's 4 Key Tips to Host Wildly Successful Digital Events Guide + Workbook
Digital Events Dreamers and Doers
Planners on Purpose website
Perfection is Defection by Joseph Norie 

Thank you so much for listening to this podcast, don't forget to give it a follow. 

In this third episode of Flipping the Tin, Dr. Miguel Moital, Principal Academic in Events Management, muses on  consumer psychology, and explores the motivations behind event participation, and how this has all changed within the last year by going digital. 

https://www.broadcastsportscourse.com/

https://www.viridityentertainment.com/

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In this second episode of Flipping the Tin, research assistant and Deaf Studies specialist Rachel England joins English Language and Linguistics lecturer Gerardo Ortega in discussing the challenges  of digital conferencing, and how to facilitate these events to be more accessible, and  deaf aware. 

In our first episode, we have distinguished guests Professor Susan Nacey and Dr Bodo Winter on to discuss their experiences of digital events and the route to sustainability within academic conferencing. 

 Today, we are talking about creative pivots and the Event Design Collective has been shaping the way towards better events. The whole events industry got massively disrupted and we want to ask Ruud Jansen about the state of the union of events: The Switzerland based Entrepreneur Ruud Janssen has been an innovator and game changer in the Hospitality and Meetings & Events Industry since 1994. With his business partner Roel Frissen he co-created Event Canvas methodology and with an evergrowing community, this collective aims at creating common language for Meetings & Events. 
Ruud shares with us with story of growing up in different countries around the globe and experience a variety of cultures with a fascination for learning languages. 
For him the event canvas is what sheet music is to musician. A way to decode and collaboratively understand that the goal of an event is to create a certain change within the stakeholders and ultimately create value.

The power of a piece of paper lays in the context that people can relate to it and how memories and stories used to be shared, the printing press allowed the further spreading and learning of the past knowledge beyond verbal storytelling. The event canvas takes the gut feeling that we all have and makes it more accessible and visible.

In the process, that I have gone through as well to be come a Certified Event Designer, there are certain challenges as a team but this process showcases once more that if you are learning together, you are staying together as the curious way of learning something also bonds synapse and at the same time powerful human connection are built. 
Nobody likes to change but in the present moment we need to get digital dexterity to stay on top of our game what Ruud accomplished with his team through continuously testing, prototyping and setting a certain standard. (e.g. a spare modem!!)
He stays motivated through learning and in his mastermind practise he appreciates the work of Paul Rulkens and his theme of strategic quitting.
An interesting way to discover the digital pivot is for Ruud that awareness that the from home facilitation allows him some 60-70 days due to no travelling. He recommends to use these times for new experiences and not doing more of what has already been done. HIs master decompression hack is the alphorn which also helped him to become a more reliable member of the local musical community.

He recommends to hack your own creativity in talking and listening to inspiring persons and explore unexplored spaces together with them. Meanwhile, he loves these adventures, there is also some highly systemic parts of his life e.g. the rhythmic clock of his dogs.

The main chance of events from an organisational perspective is as well that is gives an outside person a DNA of the company - a gradient of the abilities and on the long run, events can be also viewed as "living organism" with a certain human note to it - meaning that events that have happened for more than two decades might be in a mid-life crisis with the need to reinvent and other events going through a teenage phase or are still in a diaper-start-up mode. It is interesting to discover the rejuvenation potential or at least stay young at heart.

For the online facilitation, it requires some ability to improvise and think three steps ahead, but at the same time one hack is to point out upfront that "if we don't break anything, we aren't experiencing" hard enough as a kind of jail free card with connotation to celebrate failure.

More information about the Event Design Collective with great free resources www.eventdesigncollective.com

#EventCanvas

In this episode, YS Chi speaks to Lance Fensterman, pop culture fanatic, entrepreneur and global head of Reed POP.

ReedPOP celebrates pop culture around the world and runs events like New York Comic Con, EGX Berlin, the Minecraft Festival and the Star Wars Celebration to name just a few.  As a leader in an affected industry, YS asks Lance about the challenges of navigating change and unfamiliarity and finding the right balance between passion and calm. Lance shares his insights into creating community engagement and existential experiences in a digital world and his prediction for the events industry post Covid.

This podcast is brought to you by RELX.

Join Colin Jacobs in this episode of Serious Social, exploring the world of digital-only events - how to promote them on social media and what you need to be doing to prove value back to business.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Welcome to the Truth in This Art. I'm your host, Rob Lee, and I’m thrilled to be in conversation with my next guests: Gerald Watson and DJ 2-Tone Jones from Shaolin Jazz. Shaolin Jazz, co-founded by Gerald Watson and DJ 2-Tone Jones, produces content and events that highlight the parallels between Hip-Hop, Jazz, and Martial Arts. Learn how the two turned a mutual admiration of Wu-Tang Clan and Jazz into a mixtape, event series and so much more.

Join us as we discuss:

• An exciting exploration of the interconnected worlds of hip-hop, jazz, and martial arts as Shaolin Jazz curates mesmerizing events and content that draw attention to their fascinating parallels.
• One-of-a-kind event series titled "Can I Kick It?" where classic martial arts movies blend seamlessly with the captivating beats of DJ 2-Tone Jones' live music. Expect a truly immersive and unforgettable experience!
• How Shaolin Jazz has gracefully adapted to the challenges posed by COVID-19, pivoting to digital events while continuing to deliver their mission of offering unique and engaging experiences to audiences worldwide. Embrace the innovative ways they've found to keep the magic alive in the virtual realm.

Gerald Watson and DJ 2-Tone Jones discuss their creative platform, Shaolin Jazz, which explores the connections between hip-hop, jazz, and martial arts. They create events and content that highlight these parallels, including live music performances and the event series "Can I Kick It?". They talk about how COVID-19 has forced them to pivot to digital events and the importance of finding outlets for creativity during these challenging times. They also share their favorite martial arts movies and hip-hop/jazz albums.

Mentioned in this episode

Gerald Watson and DJ 2-Tone Jones.  from Shaolin Jazz.

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.

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Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

Connect with me:

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Fundraising events canceled?  You're in good company, but in the age of zoom you have more options than ever before.

 I'm joined by Oliver Hibbs, Director, Digital and Strategy Integration at Blakely Inc, to discuss strategy for how to not only bring your offline events online but also to engage new groups of donors with virtual event options.

Resources:

Digital engagement in 2020 and Beyond from Blakely

Creating an Amazing Donor Experience from Blakely