Explore " digital fundraising" with insightful episodes like "Tips for Giving Tuesday | Echo&Co Funpisodes Pt. 3", "#62: The 3 lanes of fundraising, with Michael Dixon", "#61: Fundraising when your donors are facing inflation and political turmoil", "Planning your next fiscal year" and "#59: Creative deviations in fundraising, with John Lepp" from podcasts like ""The Something Forum", "The Build Good Fundraising Podcast", "The Build Good Fundraising Podcast", "Donor Growth" and "The Build Good Fundraising Podcast"" and more!
For the rest of 2023, we're bringing you short, fun episodes featuring the things we love! This week, we offer up some tips for digital fundraising during Giving Tuesday!
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The music you hear in this episode is "Something about Something" by Sarah, The Instrumentalist.
You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing.
But how do you move beyond fundraising communications to building personal, 1:1 relationships?
On today’s show, we’re talking to Michael Dixon from Responsive Fundraising about a framework that will help you think about how to deepen the relationship with your donors beyond just fundraising communications.
The framework is called The 3 Lanes, where each lane represents its own way of fundraising, and likely has a different meaning for your donors.
So as you listen to our chat, see if you can categorize your own fundraising activities and strategies and see which lane they fall into.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
There’s no way around it: our world is a mess.
Giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken.
Society seems to be more polarized than ever before. And the ongoing war in Ukraine is ever-present in the public consciousness.
Regardless of how serious you may think things are, make no mistake: most people are paying more at the cash register when they’re buying food and fueling up the family van.
And chances are, most of your donors are feeling a little bit of insecurity—and a little bit of lack of control over what’s happening in the world.
So what does that mean for your fundraising?
On today's show, we're sharing part of a conversation Mike had with Dan Sonners on the Dynamic Nonprofits podcast about how to fundraise when the world's a mess.
We look at the big picture, then go into some practical steps you can take today to make sure your organization is prepared for the worst.
Make sure to check out the Dynamic Nonprofits podcast, and follow Dan Sonners on LinkedIn.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Have you started planning your next fiscal year?
Chances are you're running into some common challenges:
Wherever you are in this process, Louis shares the steps he's used successfully to coordinate complex projects, gain internal buy-in, and achieve peace of mind
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.
What does a person get when they make a gift to charity?
Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.
And what they get in return is the way you treat them…and communicate with them…and update them.
So, isn’t it our duty to put a lot of thought and care into our donor communications?
Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?
Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters.
John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.
His new book is called Creative Deviations.
It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.
You can buy the book right here.
I learn something new every time I talk to John, so I think you’re going to love this episode.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
We all wish it wasn’t so, but there’s no way around it: our world is a mess.
For some of you, giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken. Society seems to be more polarized than ever before. And the ongoing war in Ukraine is ever-present in the public consciousness.
Regardless of how serious you may think things are, make no mistake: most people are paying more at the cash register when they’re buying food and fueling up the family van.
And most of your donors are feeling a little bit of insecurity—and a little bit of lack of control over what’s happening in the world.
So what does that mean for your fundraising?
On today's show, Louis and Mike get into some practical steps you can take today to make sure your organization is prepared for the worst.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He currently serves as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project.
Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.
Have you ever walked into a meeting with a prospective funder feeling nervous?
Maybe you weren't sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you felt like you were there to beg for money, rather than being there as an equal partner or peer.
If you've been there, today's episode is for you.
Meet Mallory Erickson.
Her mission is to help people like you fundraise more from the right donors WITHOUT hounding people for money. Without feeling like you’re begging. Without feeling like you’re pitching. Without feeling weird and awkward about having the money conversation.
In today's chat, Mallory walks through an powerful 5-question framework you can use at your next meeting with a prospective funder.
Connect with Mallory and learn all about her Power Partners Formula right here.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Is it time to disrupt traditional nonprofit conferences?
Louis and Mike get into the pitfalls of our sector’s conferences—from thinly veiled infomercials for vendors and sponsors, to the secretive speaker selection process—and what the future of nonprofit conferences might look like.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT
Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He currently serves as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project.
Mike Duerksen is the founder and CEO of BuildGood, a direct-response fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.
Have you heard of philanthropic psychology….or phil psych for short?
It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy.
So instead of being focused on growing revenue from your donors, it’s focused on growing your donors' human capacity to love others—as well as themselves.
And when you help people grow their love for others and themselves, well...the money follows. And you end up raising a lot more.
Today on the podcast, we get into how to thank your donors using the principles of phil psych with Professor Jen Shang—the world’s first PhD in Philanthropy, and the world’s only philanthropic psychologist.
Jen goes through 5 different levels of thanking your donors. As you listen to this, see if you can rank yourself and find out what level you’re at.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
How important is your organization's brand when it comes to the success of your fundraising? How about your culture?
Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside.
Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency.
Now they’ve written a book called "Culture Built My Brand: The Secret to Winning More Customers Through Company Culture."
And on today’s podcast, Mark and Ted join us to talk about how your internal culture—how your employees communicate and behave—defines your brand, and influences the success of your fundraising, more than your logo or website.
LINKS MENTIONED IN THIS EPISODE
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Have you ever run a phonathon?
They're a tried-and-true way of engaging donors and raising money, especially for higher education institutions.
However, running a successful phonathon in-house is no easy task.
That's why on this weeks' show, we're talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy.
Clinton signed up to make phone calls at Alma Matter College when he was a student—and was named the school’s top student caller four years in a row.
He’s never stopped calling since, and today he’s helped hundreds of organizations run their own phonathons, including PBS stations and museums.
You can find out more about Clinton and LEAD Philanthropy right here: https://www.leadphilanthropy.com/
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Is your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include a profit margin?
If that sounds like something you would like to do, but struggle to do, today's episode is for you. Because we’re not talking about generating more revenue—we’re talking about how to keep more of your revenue, using Profit First.
Simply put, Profit First is an easy method of distributing your income into different bank accounts that are designated for different purposes.
Mike Michalowicz, founder of Profit First and author of a book by the same name, joins us on the podcast today to walk through how you can implement Profit First at your nonprofit. So you can invest for the future growth of your organization.
LINKS
ABOUT BUILDGOOD
Your fundraising team is maxed out.
If you ask them to create appeals and newsletters that reliably bring in more donations… how will they have time to steward donors and build meaningful relationships?
Our done-for-you fundraising services help you avoid ignoring—and disappointing—donors. So you can raise more money, and do more good.
If you want your direct mail, newsletters, emails and landing pages created by a team of fundraising experts for less than the price of an employee, schedule a call at buildgood.com.
2021 was a challenging year for many small charities, particularly for digital and peer-to-peer fundraising.
Peer-to-peer fundraising events were heavily affected during covid lockdowns, but virtual events have proved very successful for some charities able to pivot quickly.
So, in this episode Bianca chats to social entrepreneur and digital fundraising expert Tania Burstin, about digital fundraising advice and trends for small charities in 2022.
Tania is the founder of mycause.com.au – Australia’s leading online fundraising platform.
mycause.com.au has 6000 charity partners and has raised more than $140M for charities and Australian community groups.
Tania shares insights into digital fundraising trends for 2022, and advice for small charities including:
- Key mistakes in digital fundraising
- How to engage major donors
- Why getting marketing right is so important
For more resources created specifically for small non-profits join the Small Non-Profits Alliance for FREE here: https://smallnonprofits.com.au/membership-account/membership-levels/
mycause.com.au is a Service Partner of the Small Non-Profits Alliance.
Few nonprofits are using the phone to talk to their donors and raise funds. It might seem old school. It takes time, and it can feel awkward to call somebody up on the phone and ask for their support.
But phone fundraising can be a very effective tool to not only raise funds, but also deepen your connection with your donors. And get to know them for who they are.
Today is a masterclass on how to structure a call and how to write a phone script that you can use to guide a donor toward making a gift. To help us do that, we're welcoming back to the podcast T. Clay Buck from TCB fundraising.
Clay is a fundraiser’s fundraiser, who has written hundreds of effective phone scripts and has deep expertise in using the phone to connect with donors.
Today we’ll cover:
[03:03] - The business case for using the phone as a fundraising channel
[12:40] - Introducing yourself and your organization to the donor
[16:56] - Building relationships over the phone
[23:39] - Making the case for support
[28:27] - Being transparent and respecting donors' time
[30:00] - Handling objections from the donor
[36:05] - How to end the call after a refusal
[37:55] - Ending the call with a pledge
[45:12] - Adopting the attitude that you and the donor are working together
[48:05] - Clay's encouragement for nonprofits leaders and fundraisers
Get connected:
Clay would love to connect with you. You can find him at tcbfundraising.com or LinkedIn.
Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here.
To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
Good fundraisers know that stories work better than statistics, that characters work better than calculations and that whoever tells the best story wins.
Still, we sometimes neglect the donor's personal story...the story they are writing with their life. And if we start to understand that story, and those characters, it might lead to transformation gifts.
But how do you advance your donor's hero story? What messages will resonate?
Today, we are talking to Dr. Russell James, about how to do that.
Dr. James is a Professor and Director of Graduate Studies in Charitable Financial Planning at Texas Tech University. In our chat, he gets into his research and insight on how a donor’s story affects their giving. You will leave our conversation with clarity on how to best serve donors through their story and encourage donor generosity.
Today we’ll cover:
[03:41] - Why Dr. James wants to study the brain as it does estate planning and charitable giving
[06:26] - Enhanced Identity: The value fundraising brings the donor
[12:04] - Identity, Challenge, Victory, and the donor’s story
[18:17] - Why the donor's hero story should be the dominant story of fundraising
[23:08] - Not all types of gifts tap into the hero story in the same way
[29:50] - Delivering the victory to your donor
[37:50]- The gift is not the victory in your donor's hero story
[39:22] - Understanding the value of different assets from the donor's perspective
[46:11] - Russell's encouragement for nonprofit leaders and fundraisers
Get connected:
Dr. Russell would love to connect with you. You can find him on LinkedIn, where he would love to provide all his research and resources for free.
Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here.
To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
Gift catalogues can be a great way to meaningfully engage your donors in the work you do—and they can raise a lot of money. But how do you create one?
How do you optimize it? How do you develop the offers and the price points? How do you choose which gifts to feature more heavily than others? How do you put it all together?
There's an art and a science to it all, and today we get into it all with Brian Tucker from True Sense. Brian led the development of the World Vision gift catalogue in 2006, and he saw it grow over 300% in a five-year period.
Since then he's helped lots of other organizations create effective and successful multichannel gift catalogue programs.
On today's podcast, Brian gets into all the tactics and the strategies that go into creating a winning catalogue.
Today we’ll cover:
[03:01] - Why Nonprofits should consider having a gift catalogue
[07:27] - Print Catalogues and Year End Giving
[10:08] - How large the commitment to a catalogue is
[14:40] - Why you shouldn't treat your gift catalogues like a direct mail campaign
[21:39] - How to conduct a detailed product analysis
[29:54] - Bundling gifts and add-ons
[35:38] - Optimizing your digital catalogue
[43:15] - Fulfillment of a thank you card
[45:44] - Brian's encouragement for nonprofit leaders, marketers, and fundraisers
Please consider subscribing to, rating, or sharing the Build Good Fundraising Podcast on your preferred platform. You can do that by clicking here.
To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com
You've heard it on this podcast. You've heard it at conferences, in books, and from consultants and other fundraisers: You should be using your data to make better decisions about your fundraising.
And you've likely tracked the data like retention rates, average gift, and lifetime value. But now you're looking at some numbers asking, “What do they mean and what are the next steps?”
Well, we've got some answers for you on today's podcast.
Our guest this week is both a mathematician and a fundraiser. Kirk Schmidt is the outgoing director of operations for STARS, a helicopter EMS nonprofit in Canada, where he oversees the fundraising and revenue team.
Kirk is going to go over some of the key metrics you're likely already measuring and then go further into how you can use those metrics in a more meaningful way. This is a very valuable episode if you're just getting started with data or if you've been measuring some of these numbers for a while.
Today we’ll cover:
[4:12] - Getting in the right mindset
[7:42] - Understanding retention rates
[9:34] - 3 Important retention rates
[12:20] - Understanding second gift conversion rate
[21:06] - Understanding reactivation rate and who is considered as lapsed
[28:50] - Understanding donor lifetime value
[35:54] - Avoiding lifetime value pitfalls
[40:35] - Understanding average gift numbers
[44:02] - Kirk's encouragement for nonprofit leaders and fundraisers
Get connected:
Kirk would love to connect with you. You can find him on Linkedin where he’s always sharing new things he’s learning about understanding data and nonprofit organizations.
Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here.
Do you know how many of the people that visit the donation page on your website actually end up making a gift?
If you're like most nonprofits, the answer may shock you. The industry average conversion rate on donation pages is as low 4%. That means we are failing 96% of potential donors who visit our donation page.
It also means we're losing valuable donors who might otherwise be willing to give to our cause, but for some reason are driven away or don't take action.
Today's guest is on a mission to change that. Tim Kachuriak is the founder and chief innovation and optimization officer at NextAfter — a fundraising research lab and consulting firm that works with nonprofits and NGOs to help them grow their digital fundraising.
In our chat, Tim walk through what an ideal donation page looks like top to bottom — based on extensive research, testing, and optimizing with some of the biggest nonprofits out there.
So pull up your donation page and take notes, because Tim is going to share tested tactics to reduce friction for your donors and increase conversions from people who come to your donation page.
Chances are, your donation page can use some improvement. And if you don't optimize it, you are leaving money on the table.
Today we’ll cover:
[3:32] - Good Friction vs. Bad Friction
[5:30] - The #1 mistake made on most donation pages
[8:37] - What you should see at the top of your donation page
[13:18] - How to craft the copy before the giving form
[18:27] - How video performs vs. copy on these pages
[20:25] - Making the giving form conversational
[25:40] - How to effectively offer a monthly donation
[28:45] - What information we should be asking for from the donor
[31:00] - Communicating trustworthiness during the payment process
[39:02] - Should you include a verification page?
[41:17] - Tim’s encouragement for nonprofit leaders, fundraisers and marketers
Get connected:
If you’re looking for more information and resources to optimize your fundraising efforts, you can find them at nextafter.com. You can also find their free donation page template here.
Please consider subscribing to, rating, or sharing the Build Good Podcast on your preferred platform. You can do that by clicking here.
To take advantage of our free resources and get your 5-minute fundraising fix, visit:
Building a successful nonprofit is about relationships.
The people we hire on our team, and the volunteers we work with, are not cogs in a wheel. They are human beings who bring their humanity to work: their dreams, passions, insecurities, fears, and concerns.
If we want to build a fundraising engine to sustain our mission, we need to start by building a healthy team, including a healthy us. We need to understand ourselves, and those around us.
Because building better relationships with our team has a direct impact on the bottom line.
One tool we can use to understand ourselves and our team is the Enneagram — a personality framework that helps us understand how different people cope with the world, and how they manage their own fears.
On today's show, Marc Pitman is going to walk us through each of the nine types of the
Enneagram. Mark also gets into how understanding the Enneagram can actually help you
become a stronger, more empathetic leader. And yes, raise more money.
Mark is a renowned author, an international leadership and fundraising coach. As founder of the Concord Leadership Group, he just released a book called The Surprising Gift of Doubt - How To Use Uncertainty To Become The Exceptional Leader You're Meant To Be.
Today we’ll cover:
Marc would love to connect with you. You can find him on social media or by visiting the
Concord Leadership Group’s website, as well as fundraisingcoach.com or The Nonprofit
Academy.
Become a smarter fundraiser with a FREE video mini-course at fiveminutefundraisingfix.com.
Email fundraising is one of the easiest ways you can build a deep and lasting relationship with your donors. And it remains one of the most cost-effective tools you can use to increase donor loyalty and revenue.
But most organizations struggle to acquire email addresses from donors or potential donors. And many don't have a clear strategy on how to turn leads into donors.
One of the simplest ways to increase new donor engagement is to create an automated email welcome series that runs in the background.
And today on the podcast, John J. Walsh is going to show us how he and his team have created two very successful email welcome series we can all learn from.
John is the email marketing manager at a large Christian organization, where he's in charge of sending out millions of emails every single month.
Listen along today as we hear how John tests, tweaks and optimizes his email campaigns with confidence.
Today we’ll cover:
Resources mentioned:
Please consider subscribing to, rating, or sharing The Build Good Podcast on your preferred
platform.
To take advantage of our free resources and get your 5-minute fundraising fix, visit www.fiveminutefundraisingfix.com.
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