digital product strategy

 In this episode of the "UX Leadership by Design" podcast hosted by Mark Baldino of Fuzzy Math, Greg Thomas, Director of User Experience at TaxSlayer, shares how his team captures user data at specific times to make data-driven decisions and presents a strong case to executives, business owners, and product leaders. By using a one-question survey with a one-to-seven scale (Single Ease Question or SEQ) , they prioritize fixes in the backlog and give users a voice without adding any overhead to the team. This episode is a valuable resource for UX design leaders seeking insights into capturing customer data and making better decisions.

Topics Covered:

- Making data-driven decisions in UX design

- Benefits of user-centered design for business success

- Importance of data capture tools and user feedback in UX design

- Understanding and using Single Ease Question (SEQ) Scores to improve UX design

- Prioritizing fixes and challenges in UX design

- Building and leading UX research teams

- Driving design decisions through in-context data capture

- Strategies for Prioritizing Fixes in a UX Design Backlog

About our Guest:
Greg is a software industry veteran with an extensive background in researching and creating user-centered omnichannel customer experiences and in managing, advising Product Management and helping set strategy going forward.
Examples of his work can be found on a wide array of platforms including; web, mobile apps, tablet apps, mobile web, point of sale, pin pad, kiosk, voice systems, mobile payment, and internal employee operation systems.

Currently, he is the Director of User Experience Design at TaxSlayer.com where he reports to the CEO and works directly with Senior leadership.  Prior to joining TaxSlayer, he worked for Fortune 500 companies such as Walgreens, Motorola and for other industry leaders such as Peapod, and Legacy.com.

He holds a Master’s Degree in Human-Computer Interaction from DePaul University in Chicago, a Bachelor’s Degree in Marketing from Butler University, and an executive certificate in Product Management from the Haas School of Business at the University of California, Berkeley.

His innovations have led to him being listed as a co-creator of one patent and sole creator of another.

Resources & Links

 - Find Greg on LinkedIn: https://www.linkedin.com/in/gthomas10/

- More about Single Ease Question  (SEQ): https://measuringu.com/seq10/#:~:text=The%20Single%20Ease%20Question%20(SEQ)%20is%20a%207%2Dpoint,was%20the%20task%20to%20complete%3F

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

On this episode of "UX Leadership by Design" join host Mark Baldino as he interviews Bryan Garvey, the Associate Director of User Experience and Insights at Radio Systems Corporation. Discover Bryan's multi-year journey in bringing UX design to the company, the crucial role of stakeholder management, and the power of fostering a growth mindset among his team. Hear about the challenges of balancing multiple focuses from E-commerce to marketing to physical product design. Learn why it's important to not get too caught up in titles and instead focus on growing the UX department within the organization. Bryan emphasizes the importance of empathizing with stakeholders and understanding the business. Enhance your UX leadership skills today.

Topics covered:

1. How to get initial buy-in from stakeholders

2. Identifying the right people to back your plans

3. Collaborative approach between design and development

4. UX design for marketing, websites, apps, to physical product

5. How to expand the role and function of your UX tea

6. Encouraging a "push mindset" in your team

7. Importance of small details to solving design challenges

8. The value of evangelizing

9. Empathizing with Stakeholders

About our guest:
Bryan first started obsessing over experience details by putting on Star Wars plays in neighborhood backyards. Today he pushes to make things better through research, UX, and industrial design in the world of pet products. In his spare time, he creates different kinds of experiences on live music stages and in the outdoors.

Resources & Links:

• Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryan-garvey-8a02a313/
• Book Recommendation: Crucial Conversations: Tools for Talking When Stakes are High https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474216/

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/