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    digital shelf

    Explore " digital shelf" with insightful episodes like "A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo", "People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports", "Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara", "Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens" and "New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero" from podcasts like ""Unpacking the Digital Shelf", "Unpacking the Digital Shelf", "Unpacking the Digital Shelf", "Unpacking the Digital Shelf" and "Unpacking the Digital Shelf"" and more!

    Episodes (100)

    A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo

    A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of Retail Media, Americas at Criteo
    Keeping up with the rate of innovation and investment flowing in the retailer ad space is almost an impossible task. It requires both brand and retailers to stay focused on building the capabilities to make the right decision to take greatest advantage of the right opportunities. From her role as Managing Director of Retail Media, Americas at Criteo, Sherry Smith brings her experience running global media agency Triad to the tech space, which gives her a 360 degree view of the ecosystem and best practices in the space.
    Unpacking the Digital Shelf
    enJuly 12, 2021
    podcast
    innovation
    b2b
    ecommerce
    interview

    People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports

    People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with Rachel Tetreault, Vice President of Sales and Marketing Digital Commerce at EastPoint Sports
    From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mindset and a fierce commitment to continually refining the organization, the processes, and the key KPIs it takes to win. Rachel joined Peter to share her key learnings and best practices from across her adventures in ecommerce.
    Unpacking the Digital Shelf
    enJune 28, 2021
    podcast
    marketing
    sales
    b2b
    ecommerce

    Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara

    Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara
    The opportunity for brands to drive revenue through cross-border commerce is greater than it's ever been. But the complexity keeps rising. The taxman cometh wherever you sell. Craig Reed, SVP of Global Trade at cross-border technology provider Avalara joined Peter and Rob to talk through some of the complexities and the innovations that make it possible to sell globally at the scale that’s right for you.
    Unpacking the Digital Shelf
    enJune 21, 2021
    podcast
    scaling
    b2b
    ecommerce
    interview

    Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens

    Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens
    The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of the brick and mortar store. The grail is on its way. Arsen Avakian, formerly CEO and CO-founder of Argo Tea, and now CEO and Co-founder of Cooler Screens, joined Peter to talk about how his company is providing a new digital retail media opportunity in stores that is driving tremendous growth and consumer delight.
    Unpacking the Digital Shelf
    enJune 14, 2021
    podcast
    b2b
    ecommerce
    interview
    brand identity

    New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

    New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero
    The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right time? The actual answer  is always, it depends. But  there are clear guideposts and  a maturity curve  to consider along the way. This episode features two people on this topic: Christina Vail, Director of Client Strategy at Profitero, who has just published a new research report on  the topic entitled Building a High-Performance CPG eCommerce Organization. She joins Peter along with guest co-host, Lauren Livak, who ran North American Digital shelf strategy at Johnson and  Johnson and is now a Commerce Strategist for Salsify.
    Unpacking the Digital Shelf
    enJune 07, 2021
    podcast
    b2b
    ecommerce
    interview
    roi

    Interview: Optimizing the Shopper’s Visual Experience, with Jehan Hamedi, Founder and CEO of Vizit

    Interview: Optimizing the Shopper’s Visual Experience, with Jehan Hamedi, Founder and CEO of Vizit
    Having the right images on the digital shelf wins search and drives conversion on the product page. Optimizing images for performance, at scale, is no longer an art, but now a science at the fingertips of digital marketers. Jehan Hamedi, founder and CEO of Visual Brand Performance platform provider Vizit, joined Peter and Rob to explain how brands are perfecting what your consumer sees.
    Unpacking the Digital Shelf
    enJune 01, 2021
    podcast
    ai
    b2b
    ecommerce
    interview

    100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group

    100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group
    It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach their consumers in a more targeted and trustworthy way. Walgreens is bringing 100 million consumers to the fore with new tech and nimble ways, and Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group, joined Rob and me to talk about it and the rapidly evolving retail media landscape.
    Unpacking the Digital Shelf
    enMay 24, 2021
    podcast
    b2b
    ecommerce
    interview
    brand identity

    Surfing the Wave of a Viral TikTok Sensation, with Trace Rutland, Digital Hub Director at Ocean Spray Cranberries

    Surfing the Wave of a Viral TikTok Sensation, with Trace Rutland, Digital Hub Director at Ocean Spray Cranberries
    Every brand leader dreams of that truly authentic viral social media moment that will juice sales and transform the brand for a new audience. Turns out, if it happens, managing that fleeting moment is a tricky exercise, for which there are no rule books. Trace Rutland, Digital Hub Director at Ocean Spray Cranberries, was the leader in the hot seat when Nathan Apodaca, DoggFace208 on Linkedin, showed up on TikTok with a longboard, some Dreams, and a 64 ounce bottle of Ocean Spray Cran-Raspberry. The rest of the story is now marketing legend, and we’ve got Trace here to talk about it.
    Unpacking the Digital Shelf
    enMay 17, 2021
    podcast
    tiktok
    b2b
    ecommerce
    interview

    McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels

    McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels
    Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.
    Unpacking the Digital Shelf
    enMay 10, 2021
    podcast
    b2b
    ecommerce
    interview
    brand identity

    How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

    How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing
    Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.
    Unpacking the Digital Shelf
    enMay 03, 2021
    podcast
    b2b
    ecommerce
    interview
    brand identity

    What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

    What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick
    With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.
    Unpacking the Digital Shelf
    enApril 26, 2021
    podcast
    strategy
    brand
    b2b
    ecommerce

    Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company

    Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company
    There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. Sean Donovan, Digital Channel Manager for the Americas at MSA- the Safety Company, sat down with Peter and B2B Whisperer Justin King to discuss his strategy for making sure every channel partner has the data they need to build the trust needed to buy.
    Unpacking the Digital Shelf
    enApril 19, 2021
    podcast
    b2b
    ecommerce
    interview
    brand identity

    Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy

    Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy
    From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of the consumer commerce journey. Edward Kim, Managing Partner of the Commerce practice at Ogilvy and Dan Saltzman, their VICE PRESIDENT, DESIGN + USER EXPERIENCE joined Rob and Peter to discuss how teams of misfits at global manufacturers are coming together to reinvigorate the role of brand in commerce.
    Unpacking the Digital Shelf
    enApril 12, 2021
    podcast
    brand
    b2b
    ecommerce
    interview

    Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser

    Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform Provider Bambuser
    If you heard there is a commerce experience driving conversion rates of 20-40% on average, wouldn’t you want in? That’s what many brands worldwide are seeing through their live video shopping experiments, and many are doubling down in 2021. Mary Ghahremani, CEO of live video shopping platform provider Bambuser, joined Peter Crosby and Rob Gonzalez to outline the strategies that are working and how brands can test and learn their way into this exciting new commerce experience opportunity.
    Unpacking the Digital Shelf
    enMarch 29, 2021
    podcast
    ceo
    b2b
    interview
    brand identity

    Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

    Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain & Company, creator of the Net Promoter System
    The trend of brand manufacturers going direct to consumer has created more opportunities than ever for them to delight their consumers with moments that matter. That delight turns into consumer advocacy and loyalty, which drives margin and revenue. Fred Reichheld, creator of the loyalty practice at Bain & Company, and the legendary creator of the Net Promoter System, spoke with Peter Crosby about what it means to be a promoter-based business and the path to turning consumer delight into business success.
    Unpacking the Digital Shelf
    enMarch 08, 2021
    podcast
    b2b
    interview
    brand identity
    customer first

    Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

    Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics
    In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.
    Unpacking the Digital Shelf
    enMarch 03, 2021
    podcast
    b2b
    interview
    brand identity
    b2c

    Interview: A 21st Century House of Brands with 1.8 Billion to Spend, with Carlos Cashman, Co-Founder and Co-CEO at Thrasio

    Interview: A 21st Century House of Brands with 1.8 Billion to Spend, with Carlos Cashman, Co-Founder and Co-CEO at Thrasio
    The digital upending of almost every dimension of commerce has created the opportunity for a new kind of P&G for the digital age, powered by the acquisition and constant performance optimization of thousands of small challenger Amazon marketplace brands. Thrasio is the leading example of this business model, and Carlos Cashman, Co-founder and Co-CEO sat down with Peter and Rob to discuss the innovations in branding, performance marketing, supply chain and most importantly, culture that are creating a 21st Century House of Brands.
    Unpacking the Digital Shelf
    enFebruary 22, 2021
    podcast
    ceo
    founder
    b2b
    interview
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