digitalmarketingagency

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer service needs, and more. 

00:00 – Introductions and overview.

01:04 – Developers Desk: Connecting your CRM to your website and customization.

03:41 – The Corner Office: When is the right time to look into a CRM system?

07:51 – Roundtable: Today we welcome Lidiane Mocko from CRM Growth Strategy. We spoke about how CRMs work, why they’re so important, some pitfalls to avoid, and what to look for when you’re ready to begin using one. We also share our favorite digital tools and applications.

38:22 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

WordPress - https://wordpress.com/

HubSpot - https://www.hubspot.com/

OptinMonster - https://optinmonster.com/

ActiveCampaign - https://www.activecampaign.com/

Salesforce - https://www.salesforce.com/

Zapier - https://zapier.com/

Clockify - https://clockify.me/

Calendly - https://calendly.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Lidiane Mocko 

CRM Growth Strategy 

lidiane.mocko@crmgrowthstrategy.com

https://crmgrowthstrategy.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use various domains, what other options you have, and some things to be careful of.

00:00 – Introductions and overview.

01:35 – Developers Desk: How to spot scams that are trying to dupe you into switching your domain registrations.

05:47 – The Corner Office: Is your domain name considered intellectual property? You may be surprised.

11:27 – Roundtable: Benjamin Wilson from Deliverypath joins us today to talk about the various ways creative agencies can use domain names as a branding tool. Do you really have to register with multiple domains? Maybe. But there are other options. We also share our favorite digital tools and applications.

38:27 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

“Four Domain Trends to Expect in 2023“- https://www.inc.com/inc-masters/four-domain-trends-to-expect-in-2023.html

ICANN - https://www.icann.org/

Google Domains - https://domains.google/

MxToolbox - https://mxtoolbox.com/

WP Engine - https://wpengine.com/

Internet Archine - https://archive.org/

Dig - https://toolbox.googleapps.com/apps/dig/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Benjamin Wilson

Deliverypath Wireless, LLC

ben@deliverypath.com

https://deliverypath.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers. 

00:00 – Introductions and overview.

01:08 – Developers Desk: Why your contact form may be the most important thing on your website. 

05:23 – The Corner Office:  What is the difference between an employee and a contractor, when should you deal with one or the other, and what laws are you breaking if you treat a contractor like an employee?

15:16 – Roundtable: Michael Cinquino, from SoHo Creative Studio, joins us this week to talk about companies needing a strong employee value proposition. What attracts potential employees to your company, and what repels them? We also share our favorite digital tools and applications.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

Google reCAPTCHA v3 - https://www.google.com/recaptcha/intro/v3.html?ref=techmoon

How the IRS Determines Independent Contractor Status - https://www.thebalancemoney.com/how-the-irs-determines-independent-contractor-status-398618

The Employer Toolkit - https://www.sohocreativestudio.com/employer-toolkit

NH Union Leader Article “Hiring is the New Marketing” - https://www.unionleader.com/news/business/ask_the_expert/ask-the-expert-hiring-is-the-new-marketing/article_3e31d087-c99e-5de0-a8da-1981f41ee204.html

Sharp Careers - https://business.sharpusa.com/Careers

Jotform - https://www.jotform.com/

Jotform Smart PDF - https://www.jotform.com/products/smart-pdf-forms/

Canva - https://www.canva.com/

Vidyard - https://www.vidyard.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Michael Cinquino

SoHo Creative Studio

michael@michaelcinquino.com

https://www.sohocreativestudio.com/

Eric Goldstein, Creative Director of EGD+ in Atlanta, joins The Ego Project Podcast to discuss masculinity, healthy communication, and how feedback from his daughters has helped him heal his ego wounding.

Listen to full podcast episode with Eric

Learn more about Eric and EGD+: www.egd.agency

Disclaimer:
The Ego Project Podcast is for entertainment, educational, and informational purposes only. The opinions shared should not be considered  psychological or medical treatment. If you are experiencing a mental health emergency, please seek professional help or call 911. 

Thank you for listening! Learn more about The Ego Project on our website. Follow us on Instagram and TikTok!

The Everything Matters Podcast is hosted by High-Performance Effectiveness and Leadership Development Coach, Bradford Speaks. "Coach B" is the CEO and Founder of BeLegendary.Coach. He works primarily with leaders - Business Owners, Executive and Senior leaders, to improve overall performance effectiveness, both at work and at home.

If you are a high-performing leader and are dealing with issues around Managing Stress, Imposter Syndrome, Overall Performance Effectiveness, Time Management, Change Management and/or creating Balance and Harmony between home and work, schedule a Free Performance Analysis with Bradford and begin the work of becoming an extraordinary leader...a Legendary Leader.

Fix your marriage and create harmony, restore intimacy and connection at home in just 12 Weeks or less. See how we get the results here.

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is asking about the responsibility of communication when it comes to creative clients. 

00:00 – Introduction and why communication is so important for creative agencies.

01:38 – Developers Desk: Discussion about the introduction of Google Analytics 4 and why it’s important to upload Google Tags Manager first.

06:25 – The Corner Office: Why having a human answering your phones is imperative for client communications and customer service.

18:34 – Roundtable: We speak with special guest Patrick McLean on the responsibilities creative agencies owe their clients when it comes to communications. We also share some of our favorite business apps and programs.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

Patrick’s Article - Creative Responsibility Beats Creative Freedom - https://reinforcements.substack.com/p/creative-responsibility-beats-creative

Google Analytics - https://analytics.google.com/

Google Tag Manager - https://tagmanager.google.com/

Tag Assistant Legacy - https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk

Grasshopper - https://grasshopper.com/

Grammarly - https://www.grammarly.com/

Keynote - https://www.apple.com/keynote/

Dropbox Paper - https://www.dropbox.com/paper/start

Bear - https://apps.apple.com/us/app/bear-markdown-notes/id1016366447

Ulysses - https://apps.apple.com/us/app/ulysses-writing-app/id1225570693

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Patrick McLean

Reinforcements, Inc.

https://www.sendreinforcements.com/