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    dirty dough

    Explore "dirty dough" with insightful episodes like "How Ordinary Franchises Are Using AI To Help Their Franchisees" and "785: Bennett Maxwell - "Dirty Dough"" from podcasts like ""Franchise Secrets Podcast" and "Thrive LouD with Lou Diamond"" and more!

    Episodes (2)

    How Ordinary Franchises Are Using AI To Help Their Franchisees

    How Ordinary Franchises Are Using AI To Help Their Franchisees

    We've all seen the explosion of AI in recent months.

     

    There is lots of talk about how to use it, dos and don'ts, and all kinds people trying to figure out how to monetize it as quickly as possible.

     

    How is AI being used in franchising?

     

    That's where my friend @bennettmaxwell6367 comes in.

     

    Many of you know that Bennett has been crushing it as the franchisor of @dirtydough cookies, but you may not know about the steps he is taking to implement AI tech into his process to put money back into the pockets of his franchisees.

     

    In this episode, Bennett and Mike Norton join me to talk about the creative strategies they are using to put AI technology into Dirty Dough's processes to cut costs and ultimately foster a culture of happy franchisees.

     

    If you're a franchisor looking to implement AI into your brand, this episode is sure to spark some great ideas!

     

    If you're a franchisee wondering how AI could help your franchisor, this will be a great episode for you too!

     

    Enjoy the show!

     

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    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    785: Bennett Maxwell - "Dirty Dough"

    785: Bennett Maxwell - "Dirty Dough"

    A natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school.  Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives and The Power Room. You might even say that from a business perspective, Bennett is one tough cookie.

    Knowing that entrepreneurial ventures only succeed with a purpose, and having to work in the business instead of on the business can mask that goal, Bennett believes that building a business should mean eventually working yourself out of a job.  Beyond working with purpose, businesses should also be heart-centered, which is why he bought Dirty Dough, a single location cookie company - which he’s now franchised into over 60+ locations.

    Bennett saw the company’s potential to address self-image issues contributing to mental health problems in kids and teens. The name Dirty Dough refers to the inside of the cookie being "dirty" with more goodies and fillings than any other cookie. A Dirty Dough cookie is messy and imperfect, exactly how they were meant to be. Our cookies embody our life motto––“it’s what on the inside that counts!”.