disrupted

A round-up of the main headlines in Sweden on January 4th 2024. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio Play.

Presenter: Michael Lindgren
Producer: Sujay Dutt

Today, I want to dive into the exciting world of digital marketing and share some insights that will help you stay ahead of the game. Trust me, you don't want to miss out on this!

So, let's talk about the impending shift in marketing. We're on the verge of a major revolution in the digital marketing landscape, and it's crucial that we adapt to these changes. One of the big disruptors in the industry is Google's AI, known as Search Generative Experience (SGE). This AI is going to completely transform the way people use search engines, making them more conversational and interactive. And that means the old ways of marketing might not cut it anymore.

Now, here's the thing - data and audience are going to be the keys to success in this new era of digital marketing. You need to master data reporting and understand where your clients are coming from. Platforms like Google rely on data to find more of your target audience, so it's essential to get a handle on it. But it's not just about data, my friend. Building an audience through content creation on social channels is equally important. It's a way to connect with your audience on a more personal level and not solely rely on Google.

The changes brought by SGE and other advancements are just around the corner. In fact, I predict we'll start feeling their impact this year. So, it's time to take action and set up accurate conversion tracking. This will help you understand your audience better and make smarter marketing decisions. And hey, if you're feeling overwhelmed, don't worry. I'm here to help you navigate through these changes. If you need assistance or know someone who could benefit from this information, feel free to share this episode.

In conclusion, the future of digital marketing is bright and full of opportunities. But to seize those opportunities, we need to adapt and evolve. Let's embrace the future together and make the most of what's to come.

The Three Old Hacks, aka Sunday Times Economics Editor David Smith, former Sports News editor at the BBC and author of many books about sport, Mihir Bose, and political commentator Nigel Dudley, have been chewing over the week's news - in particular the cricket, and whether or not the Australians have behaved abominably.

Warming to their theme, they discuss gamesmanship, colonialism, the Just Stop Oil protests and the efficacy of protests at international sporting fixtures in general, recalling disrupted matches now lost in the mists of time. (And yes, irritating though they may have been, they were quite successful). 

Get in contact with the podcast by emailing threeoldhacks@outlook.com, we’d love to hear from you!

Lois Letchford is a model for transforming a negative into a positive. She became aware of her abilities which inspired her to learn her son’s abilities to achieve what others thought was unachievable. Learning can be very laborious when teaching and learning are “forced” onto a person without adapting to their learning style. However, learning can be fun when we learn our and others’ learning styles. Lois and her husband dedicated themselves to learning their son to help him achieve a doctorate when others thought he was incapable of learning. With the right mindset, we can turn negative portrayals into positive actions. Lois did. You can learn more about Lois and Nicholas (her son) at DisruptED TV Education at https://www.youtube.com/watch?v=y8eHLdGBjVg “When Learning is Trauma” podcast https://www.loisletchford.com/when-learning-is-trauma#:~:text=This%20free%2C%2010%2Dweek%20series,August%2028%20to%20November%202 and at https://www.loisletchford.com/.

Lois Letchford is a model for transforming a negative into a positive. She became aware of her abilities which inspired her to learn her son’s abilities to achieve what others thought was unachievable—words matter. Some people believe how others characterize us, but some consider such characterizations unwarranted labels. With the right mindset, we can turn negative portrayals into positive actions. Lois did. You can learn more about Lois and Nicholas (her son) at DisruptED TV Education at https://www.youtube.com/watch?v=y8eHLdGBjVg “When Learning is Trauma” podcast https://www.loisletchford.com/when-learning-is-trauma#:~:text=This%20free%2C%2010%2Dweek%20series,August%2028%20to%20November%202 and at https://www.loisletchford.com/.

the Disruptive Pod, Episode 6 delivers a respected 'doer' to our Entrepreneur Series, continuing with a Community Disruptor; highlighting Founder & CEO Maurelhena Walles, of Equity Design LLC, based in New York City. 

Jana Loveless shares something that we’ve never talked about on the podcast before. No spoilers: just hear it for yourself. “I had to go on Clomid. He had to go on Clomid. I was yelling. He was crying. It was a fun time in our house.” This is her story.

The Hope Narrative is coming to Jesup, Georgia on April 30, 2022! Visit hopenarrative.org to register.

For more about Sarah’s Laughter, please visit our website at sarahs-laughter.com. You can follow us on social media linked here: Sarah’s Laughter on Facebook & Instagram, and @sarahs_laughter on Twitter.

Sarah’s Laughter is a 501(c)(3) non-profit public charity. If you’d like to help support what we do, including this podcast, please visit sarahs-laughter.com/give. Thank you.

Want to share your infertility story on this podcast? Email us at podcast@sarahs-laughter.com

the Disruptive Pod, Episode 4 explores how rapid the market place, for all industries, is evolving at a rapid pace.

Series: Disrupted
Message Text: Acts 1-15
The invitation in our disruption is to accept God’s invitation to grow more into the church God desires for us to be. God is ahead of us inviting us forward. Let’s accept His call!

Series: Disrupted
Message Text: The Gospels
Our expectations of how God will appear carry the danger that we might miss the presence of God in this disruption. Pay attention! God shows up in the most unexpected ways.

Series: Disrupted
Message Text: Jeremiah 29:4-14
Don’t be idle while you wait. Plant trees others will sit under. Build houses others will occupy. Sow what you will not reap. The New Jerusalem awaits!

Series: Disrupted
Message Text: 1 Samuel 8-2 Chronicles
Longing for a king "like all the other nations" will lead you to look "like all the other nations." Human rulers will fail us. God will never fail us.

Series: Disrupted
Message Text: Exodus 1-16
God’s laws were given to Israel to rehumanize them after slavery. In the same way, the commands of God remind us who we are to be after sin has done its work on us. The way of Jesus is the way to an abundant life.

Series: Disrupted
Message Text: Exodus 1-16
We can remain rooted in the bitterness and anger of our past or we can choose to follow God into the beautiful uncertainty of His path for us. Stay on the path. There are better days ahead!

Series: Disrupted
Message Text: Genesis 1-12
Disruption often includes an invitation into the unknown. But on the other side of disruption is a blessing and a mission.

Shawn and Shannon’s story began with multiple heartbreaks, but their desire to create and grow a family persevered past the disappointments, and they are now parents to three beautiful children.

After failed fertility treatments left them feeling disheartened, they were told that adoption was the best option. They decided to pursue foster care first but landed on private infant adoption. At the same time, an episode of ADOPTION NOW got them interested in embryo adoption. On this episode, Shawn and Shannon dive deep into their story and the heartbreaking and heartwarming decisions one is faced with when trying to have children. They share why they decided to listen to their heart and God for answers, and how their ‘empty car seat experience’ ultimately ended up leading to the creation of their family.

Here are just a few of the most impactful parts of the episode:

[#1 The Devastating Nature of Shawn and Shannon’s Failed Fertility Treatments ]

• Since her first date with Shawn, Shannon expressed her strong desire to be a mother. And shortly after marriage, they tried their best to have children. But after a year of not conceiving, they decided to see a fertility specialist.
• They started with fertility treatments and then went to IUI, but were again unsuccessful.
• Still steadfast and determined to get pregnant, Shawn and Shannon would begin In Vitro Fertilization (IVF) treatment. And despite the confidence of Shannon’s doctor, they were not successful.
• Yet despite the hardships faced and the tragedy of being called the night before their last round of IVF, when Shawn and Shannon were told not to come in because none of the embryos had continued to divide, they still didn’t lose hope.
• Shawn and Shannon were overwhelmed with emotion and frustration during their fertility treatments--feeling helpless but ultimately, they maintained faith and hope despite the tribulations they experienced.

[#2 Their Decision for Adoption ]

• Shortly after suffering a year and a half of frustration and tribulation with failed fertility treatments, the newly-married couple set their sights on adoption as a viable option for parenthood.
• They went through the state first, but this proved to be the wrong route for Shawn and Shannon because the state forbade fertility treatments alongside the foster-to-adoption process.
• Also, Shawn points out the difficulty of not being able to finalize the adoption for a couple of years with the possibility that the child would be reconnected with their biological parents. As a first step, they decided they weren't emotionally comfortable with a foster-to-adopt dynamic.

[#3 Finding the Right Agency and the Importance of Leaving Good Impressions ]

• For Shawn and Shannon, it was Bethany Christian Services that became the adoption agency they would immediately fall in love with. And just two months later they were matched with an expectant mother!
• Despite suffering hardship and tragedy with the disruption of their first private infant adoption, they showed the necessary resolve and persevered despite all odds. In the episode, they chronicle just how difficult this period of their lives was. But it was also because of their positive mentality and patience that they were ultimately rewarded in the end.
• Truly, as Shawn and Shannon have shown through their story, showing grace in the face of disappointment can become very tangible blessings. It’s all about maintaining faith and understanding that your baby’s on the way. It’s only a matter of time!!

[#4 Details on Their Overseas Embryo Adoption Experience]

• As shared in the episode, embryo adoption is a way to adopt a baby with DNA different from your own, but of course, you still get to carry and deliver the baby yourself!
• Shawn and Shannon decided on going to Prague to undergo the process. They were sent the medication through the mail and it was all needle-free, unlike the IVF treatments that Shannon had undergone.
• The embryo adoption, including the plane tickets to Prague, was only around $7,000 to $9,000, which is so much less expensive than in the U.S. And the couple has nothing bad to say about the whole process. It was smooth and now, because they had twins they’re an extremely happy family of five!!

More details at:

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