How to start, scale and dominate on social media?
Social media is the cheapest and best way to grow your business. Those businesses and personalities who are dominating social media are the ones who are dominating business. Rob talks through the different ways you can transform your strategies to enhance your reach, leads and sales. Increasing your content, getting over your phobias, and learning to leverage your posts on all your platforms. If you aren’t taking advantage of social media in your business, this is the podcast for you.
Key Takeaways
Why wouldn’t you want to leverage social media? Kids don’t use email anymore, they use Whatsapp, and other forms of social media to communicate. Social media is just a mechanism for communication, like ten years ago when we were gathering emails for email marketing. I do not use social media a lot because I intended to, but because it gives me the reach I need to grow my business.
Set Up all your platforms. Have a Facebook, LinkedIn, podcasts and others all set up. It depends on your business model on which ones you use. If you are a visual business like cake making then you might want to use Instagram or Pinterest. Facebook now, is more of an older demographic compared with Snapchat or Instagram. You can ask an outsourcer to set up all this for you, so you can copy and paste the content from different platforms.
Get your platforms populated. You need to make sure that they are built up. Whether its adding photos on your Facebook page or your career history on LinkedIn, make sure they look like credible pages. You can get an outsourcer to collate all this into one word document so when you set up a new platform, it is all in one place.
Increase the amount of content you put out. Whatever your doing you should start increasing the number of content. Quality is better than quantity, but often the algorithms work best when you put out a lot of content. Then you will be getting a large amount of reach. Everyone can increase their amount of content. The best way to do this is to repurpose your content, so my Facebook lives, can be added to Facebook groups, made into a podcast and drip fed over various different platforms.
Plan content marketing. Compartmentalise 15-30 minutes a week/day to create and deliver your content marketing. If I have the time or have random ideas when you have the energy just make a note of them all in one place. Pick out things during your day that might be of interest to your followers and clients, note them down. In the end, you’ll have a bank of ideas for podcasts etc. Place the work out there without worrying about it being too polished. When you get the feedback from people, take it on and change it for future content.
If you are credible then you won’t necessarily have to plan. You can find content from your community by asking them. You can do bits of different research on Google, and Twitter, for larger more in-depth pieces. This could be a top ten list, and bullet points these are a good way of planning. Place this right behind the camera so you can see it without looking away from the camera. This means that your not bumbling live in front of an audience.
Overcoming fears, and phobias of putting yourself out there. You don’t know what the best content is until people feedback on it. For every one critic, you’ll have 100 fans. Social media is free so why not use it for your business if it’s going to increase your reach. What’s the worst that’s going to happen? No one will remember if it goes wrong. Video/podcasts can always be edited.
You need to have a variety of content. Mixing up images, videos, quotes and case studies are a good way of ensuring that you produce a variety of content. Start a debate on a controversial topic or news-jack a viral story to increase your followers.
Use your platforms to grow your other platforms. Grow your different platforms through your other platforms. I talk about my Facebook live’s on my podcast. Ask your listeners or viewers to follow your other platforms.
Best Moments
‘My social media following is growing 600 people a day without ads.’
‘It’s a frictionless way of getting reach into people.’
‘You should be focusing on the content. The other stuff should be outsourced.’
‘Quality is better than quantity.’
‘You must get into the habit of increasing your content.’
‘The best way is to repurpose content over different platforms.’
‘I’m doing 15 parts of content from one video.’
‘You want to outsource as much of the technical stuff as possible.’
‘Your reach, shares and trickle down followers will compound.’
‘Engage with the feedback of what works well, and what makes really good content.’
‘Don’t worry about being getting it right at first, just get it out there.’
‘There are lots of ways of making content.’
‘You don’t know what the best content is until people feedback on it.’
‘For every one critic, you’ll have 100 fans.’
‘Peoples, fears and phobias are easy to overcome.’
‘Start to share other content that is more viral.’
‘Use your podcast to grow your Facebook lives, and it compounds.’
‘If you do it long enough then you get a compounded momentum.’
‘Social media is all personal, unlike old media.’
‘You can consume however many hours of a person’s content where and when you want.’
‘You have zero friction and increased trust so you don’t have to do the hard pitch.’
‘I have not met millions of people who follow me on my platforms.’
‘You get lots of benefits from developing your social media.’
‘Using social media effectively will help to develop and grow your business.’
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
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