dooh

A podcast episode providing a fascinating trivia fact about the advancements in the digital out of home (DOOH) advertising industry.

An intriguing daily trivia fact about the dynamic digital out of home industry, focusing on its diverse technologies and smart advertising capabilities.

Ari Buchalter, CEO at Place Exchange, joined Digital Signage Today editor Daniel Brown for an audio interview to share insights into the burgeoning world of digital out-of-home advertising, including trend analysis and predictions for the future.

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes.

In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic. 

We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.

See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q

Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/

And you can email brooke@doohx.io to get in touch directly.

Key Moments

• 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
• 00:07:33 How OOH is evolving into a content platform.
• 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding 
• 00:12:06 How To Measure OOH Advertising
• 00:16:08 Celebrating the Creatives. 
• 00:20:59 Global education platform launching app 9/12

Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/