doubleverify

In this episode, I interview Annie Barch the Senior Director of Creative at DoubleVerify.

We explore her fascinating journey from dreaming of a professional dance career in LA, to studying marketing and advertising at Syracuse University, to her current role as Senior Director of Creative at DoubleVerify. Annie shares how choreographing dance helped her gain skills that now guide her in managing creative teams. She believes active listening and understanding individual work styles are vital for fostering creativity and collaboration within her team. We delve into her project management process, the different software she utilizes, and her efforts to educate tech companies on the importance of design and creativity. Annie discusses the significance of alignment between departments for a company's success and reveals how her team keeps their creative juices flowing through design competitions. She discusses how she draws inspiration from TV shows, music, and dance,  and advises all creatives to be okay with their dreams changing over time.

Learn more at TheCreativeHaven.com

Beatrice Botti is the Vice President and Global Data & Privacy Officer at DoubleVerify, a leading software platform for digital media measurement and analytics. After an academic career in the EU and the US, she became a contract attorney before working in various privacy roles at Virgin Pulse, including Director of Privacy, Partnerships & Legal, Privacy Officer, and Data Protection Officer. 

In this episode…

Privacy regulations in the US are rapidly evolving, with five new laws expected to be enacted by the end of the year. But with individual governments working independently, each law is interpreted differently, making it challenging for organizations to fully comprehend privacy. So how can you build a privacy program that conforms to each law’s regulatory framework?

When it comes to privacy in the ad tech space, Beatrice Botti says that predicting the outlook of impending regulations is futile. It’s critical to prepare for uncertainty by analyzing your data’s location and categories to determine which laws apply to your business. Once you’ve collected the appropriate data, you can seek advice from a privacy consultant or attorney to help you assess possible solutions, create a compliant program, and decide on further action.

In today’s episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Beatrice Botti, VP and Global Data & Privacy Officer at DoubleVerify, to discuss how privacy regulations impact ad tech. Beatrice speaks about the most pervasive privacy challenges companies face, advice for navigating US privacy laws, and how organizations can build privacy programs.