douyin

In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy.

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson.

Η Ευρωπαϊκή Επιτροπή απαγόρευσε τη χρήση Tik Tok για λόγους ασφαλείας. Γιατί οι Κινέζοι δεν έχουν πρόσβαση στην εφαρμογή και γιατί ίσως είμαστε στην αρχή ενός υβριδικού πολέμου.

Après l’administration fédérale américaine et la Commission européenne, les gouvernements du Canada et du Québec ont eux aussi décidé d’interdire l’application TikTok sur les téléphones professionnels de leurs employés. Leur décision est justifiée par les «risques inacceptables pour la sécurité et la vie privée» que poserait cette plateforme de l’entreprise chinoise ByteDance.

De quels risques parle-t-on vraiment? Et les utilisateurs non gouvernementaux de l'application devraient-ils la désinstaller? Voici quelques éléments à considérer pour prendre une décision éclairée.

Invité : Alain McKenna, journaliste

Équipe :
Meeker Guerrier, animateur
Alain McKenna, journaliste
Xavier Kronström Richard, réalisateur
Félix Deschênes, recherchiste
Alexis Elina, composition musicale originale

Pour joindre l'équipe du balado : balado@ledevoir.com

Paris Marx is joined by Louise Matsakis to discuss the growing divide between the US and China, the long history of Western concern about the East, and why we should pay attention to who these anti-China narratives benefit.

Louise Matsakis is a technology reporter at Semafor who previously worked at NBC News, Rest of World, and Wired. You can follow her on Twitter at @lmatsakis.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.

The podcast is produced by Eric Wickham and part of the Harbinger Media Network.

Also mentioned in this episode:

• Please participate in our listener survey this month to give us a better idea of what you think of the show: https://forms.gle/xayiT7DQJn56p62x7
• Louise wrote about YouTube videos predicting China’s collapse, the rise of Shein, and the prospect of TikTok bans.
• Many US states are banning TikTok from government-issued devices.
• In 2000, Bill Clinton said that trying to place restrictions on the internet was like trying to nail Jello to a wall. China proved him wrong.
• India has already banned TikTok and a number of other Chinese apps.
• Speakers of the Khmer language in Cambodia used voice chat on Messenger because keyboards weren’t designed to work with their language.
• Shein is taking off in Mexico.

In this week’s episode: 

• Logan Paul signs with WWE, he’s playing the villain?
• TikTok is pulling back on E-commerce Plan, it's a  devastating blow to TikTok
• The Interview with Famous Birthdays’ Evan Britton, learn how it started, how they monetize and Evan's big plans for what’s next (watch out IMDB).
• Uploads and Download – Ryan Trahan Penny Challenge

Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  

Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! 

Jellysmack  is promoting its amazing  Creator Program  so please be sure to check it out. 

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK

MultipLX accueille, en direct depuis Shanghai, Rachel Daydou, qui dirige le bureau Fabernovel en Chine. Découvrez sa vision (et son expérience) de cet écosystème si particulier qu’est la Chine, ce marché qui fascine les grands groupes européens, avec un focus tout particulier sur les plateformes numériques chinoises.

TikTok has been around for a while but it didn't become a popular mainstream app until the pandemic lockdown last year. This app is similar and yet unlike any other social media app. Carol (@caroleugenepark) sat down with Rumneek (@rumneeek) to talk about why this app is different from the rest, and how some Canadian creators are making money off of it. 

Thanks to today's guests: TikToker Sara Abdul Aziz, also known as Nutrient Matters, and TikToker Sarah Jenkins (@sarahjenkinsxo).

Psst! We also have a daily newsletter, which you can sign up for at www.decomplicated.com!

Follow us on Twitter (@decomplicatedca) & Instagram (@decomplicatednews).

You likely think of TikTok as merely a form of entertainment during quarantine, but the platform has been around since 2016, and its parent company, Bytedance, is almost a decade old. While TikTok isn’t the first of its kind, it has taken teenage society by storm.

If you have any questions or comments about the information provided in this episode, please contact us at thehistoryof365@gmail.com.

Click to donate here.

Please check out our Instagram here.

Resources:

Brennan, Matthew. Attention Factory. 2020. ebook.

When the U.S. Military Banned TikTok

More About When the U.S. Military  Banned TikTok

About the Great Firewall of China

Britannica on Fascism

About TikTok Illegally Collecting Teenagers' Information

About When Microsoft Almost Bought TikTok

About CCB

China Tech Investor is a weekly look at China’s tech companies through the lens of investment. Each week, hosts Elliott Zaagman and James Hull go through their watch list of publicly listed tech companies and also interview experts on issues affecting the macroeconomy and the stock prices of China’s tech companies.

Make sure you don’t miss anything. Check out our lineup of China tech podcasts.

Elliott and James welcome back Matthew Brennan to the show to discuss his new book: Attention Factory: The Story of Tiktok and China’s Bytedance. Matthew shares insights into the company’s beginnings as well as its meteoric rise, the people and personalities that define its culture, and how Tiktok came close to failing in the US. 

Hosts may have interest in some of the stocks discussed. The discussion should not be construed as investment advice or a solicitation of services.

Watchlist:

• Tencent
• Alibaba
• Baidu
• iQiyi
• Xiaomi
• JD
• Pinduoduo
• Meituan-Dianping
• Luckin Coffee

Hosts:

• Elliott Zaagman– @elliottzaagman
• James Hull– @jameshullx

Guest:              

• Matthew Brennan– @mbrennanchina

Editor:

• Peter Isachenko

Podcast information:

• iTunes
• Spotify
• RSS Feed
• Music: “Hey Ho” by Steve Jackson, Royalty Free Music

China’s economic and military rise are well documented, but their ‘soft power’ strategy, which involves boosting their image as one of the good guys in the global mind, is more complicated. As China emerges from the pandemic relatively well, can they maintain their ‘peaceful rise’ narrative, particularly while the western world, including Australia, casts a skeptical eye on Chinese platforms such as TikTok and WeChat?

In this episode, Tom is joined by Professor Michael Keane to discuss the future of China’s international influence and global standing.

• What is ‘soft power’? [00:55]
• The narrative China wants to tell [02:17]
• The role of apps like WeChat and TikTok in China’s storytelling [04:17]
• Should people be suspicious of Chinese apps like TikTok? [08:55]
• Understanding Chinese culture [21:25]
• Will Australia see a rise of Chinese pop culture? [26:22]

Learn more

• Professor Michael Keane
• Is China’s soft power strategy working?
• From cultural presence to innovative nation

Got any questions, or suggestions for future topics?

Email thefutureof@curtin.edu.au.

Curtin University supports academic freedom of speech. The views expressed in The Future Of podcast may not reflect those of the university.

Music: OKAY by 13ounce Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Music promoted by Audio Library

You can read the full transcript for the episode here https://thefutureof.simplecast.com/episodes/chinas-soft-power-strategy/transcript.

Welcome back to the only podcast to ask: China, WTF?! What’s The Future?

In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands need to jump on the social train, so now is the right time to be looking at Douyin when you’re thinking about China marketing. 

Although Douyin and TikTok are owned by the same Chinese giant Bytedance, they are rather different in many ways. We touch on the different features and focus, as usual, on the people that use Douyin, their user behaviour and how that influences the content on the platform. Of course, brand strategies and monetisation models are also introduced. 

Here are some time stamps for reference:

02:00 Differences between TikTok and Douyin
03:10 The figures on short form video in China
04:28 Douyin’s AI and interest-driven content feed
07:24 China’s other popular short video platforms (Kuaishou, Xigua, Huoshan, etc.)
08:19 Kuaishou and the competition between Tencent (WeChat) and Bytedance
10:49 Difference in content and users on Douyin and TikTok
14:13 User motivations (‘Uses Gratification Theory’) and clever ‘undercover’ adverts
16:34 Seamless E-commerce on Douyin: ‘see now buy now’
19:02 The future of social media: combining the best part of social media and the best part of e-commerce
19:46 Influencers / ’content creators’ on Douyin and how to work with them
21:49 Meritocracy and the global influencer movement from lifestyle and commentators to talent and creators (led by Douyin)
25:26 The importance of Douyin search, trends and rankings
27:37 Paid media and monetization of platforms in the West vs China
29:11 Brand accounts and stores on Douyin (low barrier to entry)
31:02 Myths and huge missed opportunities: You needn’t focus on WeChat and Weibo and pay to play - Douyin is a good platform to gain organic traction
34:09 What’s the future?! Influencer fraud and click farms, platform competition and innovation

If you like this episode, follow us/subscribe for more. You can also watch the full video on YouTube: https://youtu.be/QNcRZIJvFTc  
Feel free to contact us on China.WTF@qumin.co.uk with comments, thoughts and suggestions. 

The next episode will be on wealthy Chinese consumers!

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? 

Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.

For Episode 4 Qumin take a journey through time and replace the magic carpet with a phone. Arnold, Sam and Louisa whizz through 24 hours on both a UK and a Chinese phone and pinpoint differences and similarities. They look at user behaviours and habits, as well as the platforms these manifest on. 

Sam Phillips is Qumin’s Account Director who looks after all the global brands, while Louisa Loehrig takes care of Qumin's marketing.

Topics include:

3:37 The Chinese Dream vs ‘Generation sensible’ 

6:15 Why mobile apps are so powerful in China

9:30 Mornings in the UK vs in China

12:34 ‘Jinri Toutiao’, Bytedance’s hyper-powered news platform

13:19 How WeChat replaced email: The convergence of professional and social spheres

16:03 How AI algorithms and interest-driven content feeds cater to heightened user expectations

19:01 The commute to work: transport, in-transit entertainment and breakfast 

20:42 Omnipresent signal: zero downtime in China

23:41 What the fierce competition between Chinese corporations (e.g. Alibaba vs Tencent) means for consumers

33:01 The biggest difference between Western and Chinese platforms: Social operating systems

34:01 ‘Digital self’: Profiles and online identities in China vs in the West

35:27 The importance of desktop in the UK 

37:21 Work in the West is doable without a phone, but in China: no phone/no WeChat, no business

40:50 The Chinese favour culture

42:07 Red envelopes and social currencies connect life and work on WeChat

45:29 Ordering a takeaway for lunch in China: Cheap, quick, convenient services enabled through manpower

47:01 Saving time and convenience are key with mobile service design in China

48:24 The importance of food in China 

53:01 The death of TV in China and the rise of mobile short form videos

56:50 China’s content marketing is a preview of the future

If you like this episode, hit subscribe for more and follow 'Qumin' on LinkedIn for the latest updates. 
You can also watch the show on YouTube: https://youtu.be/avrSGAjOVlw 

Key Opinion Leaders (KOLs)—or "influencers" as they are often called—are a vital part of online marketing today. And their reach is only getting bigger: According to an iResearch report, last year the number of KOLs in China with a fanbase of over 100k was increased by 51%, of which 23% have over 1 million fans. According to Weibo big data, the KOL market is valued at over 100 billion RMB.

The KOL industry in China is more advanced than anywhere else in the world, according to today's guest Hillary Han. Hillary runs a KOL training program at iResearch, one of the country's leading market research firms. In today's episode, we're doing a deep dive into the industry, from the basic concepts, like how brands utilize KOL resources, to practical suggestions about KOL marketing on different platforms. Hillary not only has experience working with many KOLs, but also she is KOL herself, so we're thrilled to have her as our guide to this fascinating topic.

Timestamps:

[01:30] Introducing Hillary Han
[02:30] What is iResearch
[03:19] What is KOL
[04:18] The importance of KOL marketing
[05:48] The differences between Chinese KOLs and Western influencers
[07:30] Monetizing your presence on social platforms in China
[08:58] KOLs signed with MCNs
[10:30] China’s advantage of understanding the KOL industry and the variety of platforms
[13:00] Why there is no Youtube in China
[14:00] The powerful KOLs in China and how much money they make
[16:15] When to use a KOL for your own brand
[22:35] How to choose the right KOL

Many thanks to our host Ryan Shuken, guest Hillary Han, editors David and Geep, producer Eva Shi, organizer Chinaccelerator, and sponsor People Squared. Make sure to check out our website www.chinaccelerator.com

If you like us, please give us a 5-star review and share with your friends!

Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/

Email us: team@chinastartuppulse.com

Music Credits: Adam Place founder of NUSIC (https://nusic.fm/)

In today's episode we are talking about a very popular topic over the last few years in Digital Marketing which is Influence. Which in Asia is the one of the most cost-effective customer acquisition channels. And to talk about it, we invited a fellow China-preneur, Fabian Bern who will explain his way of reimagining Storytelling in Asia through Influencer Marketing.

About Fabian Bern:

• From Netherlands like Jons - 25 years old - studied - passionate by marketing, technology, and mental health.
• Fabian travelled the world, lived in different countries, spoke at events and worked with people from different cultures.
• For over 5 years he has helped brands and people with growth marketing and business development. From starting a media-company and giving people access to affordable sports clothing, to help people make their dreams come through while working for venture capital.
• Today, he spend most of his time on UPLAB, a creative & influencer agency where they help brands tell their story to the new generation.
• On the side, he manages Lively, a place where people can understand more about their feelings and help them find the right professional help.

About UPLAB:

• They focus on Douyin and influencer marketing.
• Just rebranded to do just that, but not only for China, but for Southeast Asia
• They are organising 'China Influencer Summit'
• And launching 'Influencer Network'

Episode content:

• Fabian Bern introduces himself and UPLAB's activities in Asia and China.
• We define Influencer Marketing and why according to Fabian and his expertise this marketing segment is so popular in Asia - and for the new generation UPLAB targets
• Fabian talk about the Younger Generations
• Talk about Douyin (TikTok) and explain the massive success of this platform first in Asia and now all around the world
• Fabian is a Douyin user, is he influencer himself? We explain how people become influencer with a 10-15 secondes video content sharing
• Talk about China Influencer Summit UPLAB is organising this year - the goal and the expectations
• Explaining the process when brands want to engage and build relationship and create content with influencers
• How much does an Influencer Marketing operation costs? Minimum budget for brands
• Talk about the Influencer Network created by UPLAB - needs and process
• Differences compare to PARKLY (other agency).
• Best cases sharing - Brilliant Influence/Douyin campaign in Fabian’s opinion and tips to create a successful campaign
• Ways people can reach Fabian and his business

Episode Mentions:

• UPLAB
• UPLAB China Influencer Summit Event
• UPLAB Influencer Network
• Douyin playbook - to understand the platform
• Parklu - other Influencer Marketing agency
• HaiDiLao - Famous HotPot place in China who did Douyin campaign
• Find Fabian on LinkedIN
• Email Fabian on Fabian @ uplab.asia
• Join China Business Cast WeChat group
• Find Jons on LinkedIN

Download and Subscribe

• Download this episode: right click and choose "save as"
• Subscribe to China Business Cast on iTunes
• Or check out the full list on subscription options
• Add Jons ('jslemmer') on WeChat to join China Business Cast WeChat group

Thanks to the production team that made this episode happen: Grace, Laurine and Boban.