dulma altan

Today’s guest is Dulma Altan. She’s a great example of a creator who has quickly found content-market fit. I find it interesting how her influence far exceeds her follower count. Currently, she has 95k on TikTok, which is nothing to scoff at, but through her content, she’s got to meet her heroes, take on unique consulting opportunities and had the chance to work with brands she loves. Having previously run a start-up, Dulma has a founder mentality and is on a mission to help people understand the world of brands and branding. 

As always, before we get to the episode, here are three things about Dulma that you should know:

1. Sometimes she does 2-3 weeks of research for one video — this is someone who cares!
2. Dulma’s only been creating for a year, and her impact on the direct-to-consumer industry is massive 
3. She’s created her own podcast where she breaks down the brands and founders she highlights in her TikTok videos

If you want to learn more about Dulma, I recommend listening to her episode on The Danny Miranda Podcast --> https://youtu.be/IcrVaSWD7io 

Make sure to follow Dulma on TikTok, Instagram and check out her podcast, too!

Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, improve their cash flow and grow their online following. She shares her journey with her businesses and her growth on social media, advice for celebrities and influencers looking to start a brand and cautionary tales for business owners. Dulma also shares stories from her “100-day challenges,” including when she ended up in the hospital during a challenge. If you’re interested in starting a business, or are looking for advice for your existing one, this episode is packed with advice for you.

Shop Waves Social merch: https://www.wavessocialpodcast.com/merch 

Show Notes:

1. Meet Dulma! Where her experience in the D2C space comes from, her career history and her love for social media.
2. How Makelane got started after she chose to close another business. 
3. Advice on walking away from your first business. When it’s time, the two main points of resistance you’ll feel and how to move on. 
4. What are business showers?
5. Talking about Dulma’s TikTok: how she got started, her “100-day challenges,” and choosing a niche. 
6. The mission behind Dulma’s TikTok page. 
7. How long does it take for Dulma to create one of her videos?
8. Tips for creating a space online that energizes you. 
9. What are identity-based brands and how can they cultivate community?
10. What brands are doing a great job in the identity-based market? 
11. Can a brand reverse engineer their values?
12. What is the “curse of capital?”
13. Talking celebrity and influencer brands.
14. Other revenue streams celebrities and influencers should consider. 
15. One piece of advice that’s stuck with Dulma. 
16. Who is Dulma seeing make waves online?

Discussed in this episode:

1. Dulma on TikTok and Instagram: @iamdulma
2. Makelane: https://www.makelane.com/ 
3. Startup Stork: https://www.startupstork.co/ 
4. Topicals: https://mytopicals.com/ 
5. We’re Not Really Strangers: https://www.werenotreallystrangers.com/ 
6. Emi Jay - https://www.emijay.com/ 

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.