Podcast summary and Notes on "eco-friendly materials"

Fast Company Innovation Festival 2022: Maxine Bédat, Shilla Kim-Parker, and Amanda Parkes

Here's another look at last year's Innovation Festival on how technology and social norms are remaking fashion. New Standard Institute Executive Director Maxine Bédat, Thrilling Cofounder and CEO Shilla Kim-Parker, and Pangaia Chief Innovation Officer Amanda Parkes discuss how conspicuous consumption is out, and the circular economy and high-tech materials are in. These innovators are leading the way to a more sustainable apparel industry.

Most Innovative Companies

enApril 04, 2023

sustainable fashion

vintage

textile mills

eco-friendly materials

secondhand business

Sustainable Jeans

“Make better. Buy better. Wear it longer.” Lots of fashion brands are including claims like this in their adverts and one item of clothing that’s really getting the stamp of supposed “sustainability” is jeans.

Maddie has asked Greg to look into what “sustainability” actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS? And, as adverts claim, do “sustainable” jeans last longer?

Greg speaks to an organisation that rates clothing brands’ sustainability credentials and visits Manchester Metropolitan University to hear the results of their ‘rub test’. Do you have a suggestion of a ‘wonder-product’ making a bold claim that Greg can investigate next?

Send us your suggestions to sliced.bread@bbc.co.uk or send it to Greg direct on Twitter and Instagram where he’s @gregfoot

PRESENTER: GREG FOOT PRODUCER: JULIAN PASZKIEWICZ

Sliced Bread

enApril 14, 2022

water conservation

brand transparency

eco-friendly materials

denim production

sustainable jeans

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eco-friendly materials

Episodes (2)

Fast Company Innovation Festival 2022: Maxine Bédat, Shilla Kim-Parker, and Amanda Parkes

Sustainable Jeans