editorial calendar

Jason Mudd discusses editorial calendars and how to use them to pitch to publications

Guest:

Our episode guest is Jason Mudd, CEO of Axia Public Relations. 

Five things you’ll learn from this episode:

1.  What editorial calendars are
2.  Different types of media you can find editorial calendars for
3.  How to use editorial calendars to help determine pitches
4.  How to get/find a publication’s editorial calendar
5.  How to pitch once you have an editorial calendar 

Quotables

•  “Editorial calendars are a tool that is used predominantly by print and digital publications and specifically their advertising departments to kind of help plan out and coordinate between advertising and the editorial or newsroom or features department upcoming coverage that has a theme.” - Jason Mudd
• “You want to use the calendars that determine the content/ideas that these publications are looking for.” - Jason Mudd
• “Once you have the editorial calendar in your hands, whether it's digital or you printed it out or however it might be, the first thing you want to do is you want to start being an investigator.” - Jason Mudd
• “I want to emphasize that this is a relationship business, and we in the public relations profession need to start putting more emphasis on relationships.” - Jason Mudd

If you enjoyed this episode, would you please share it with others and leave us a review?

About Jason Mudd

Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.

Resources

• Connect and learn more about Jason Mudd on LinkedIn.

Additional Resources from Axia Public Relations:

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.
• Free Blog Editorial Calendar Template
• Editorial calendars: A PR pro’s best friend 

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Copywriting is an excellent skill that we know a lot of people possess. But sometimes, even the best copywriters still experience the ever-catastrophic “writer’s block”- where the mind just can’t come up with creative written content, no matter the experience or skill. This is where an editorial calendar comes in. Today, Lacy Boggs shares the struggles of a writer and how an editorial calendar can become a game changer in beating our writer’s block! Lacy is the Director of the Content Direction Agency and an experienced content strategist who helps businesses create and implement a content marketing strategy. Tune in and learn how to ace your content strategy by building the right editorial calendar!

Grab Lacy's free editorial calendar template: https://lacyboggs.com/podcast

Follow Lacy on social:

https://www.instagram.com/lacylu42/

https://www.facebook.com/lacylu42/

Website: http://lacyboggs.com

Love the show? Subscribe, rate, review, and share! https://kendraperry.net/

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.

Here’s what you’ll learn:

• Learn key findings of three core sections from the report
• Channel choices - shifts pertaining to the social media channels being prioritized by brands
• People of persuasion - an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money. 
• The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should work
• Platforms of Persuasion - what types of content brands most rely on to influence consumer behavior and spending
• And more key findings

Link to the Report: https://www.cision.com/resources/white-papers/2021-global-comms-report/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here

Instagram: @theprbar_inc

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Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. 

Here’s what you’ll learn:

• Learn what an editorial calendar is, what it looks like, and how to read it
• Learn how editorial calendars can be used when developing your press strategy inhouse and/or for clients 
• Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calendar that will aid in helping you pitch strategically year-round
• And much more from your host in this week’s minisode

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here.

Instagram: @theprbar_inc

Go back to the homepage

Implement the Blogging System that 40x My Online Business! Click here to get the training video

Implement the Blogging System that 40x My Online Business! Click here to get the training video

Morgan Swank is a freelance fashion illustrator: how cool is that? We loved chatting with Morgan about how she chose to do what she loved even when it was a little scary, how she finds balance between making and creating, and how to stay yourself on social media. For all of you introverts out there, she also talks about the struggle to balance the desire to be alone in order to nurture creativity, with not being too disconnected from people that she goes too crazy. Relate? We sure can.

Here’s Where to Find Morgan:

Website: http://www.morganswank.com

Instagram: https://www.instagram.com/morganswankstudio/

Pinterest: https://www.pinterest.com/moswank/

Facebook: https://www.facebook.com/morganswankstudio/

Here’s where to find Ashley:

Website: www.BrooksEditorial.com

Twitter: https://twitter.com/brookseditorial

Instagram: http://instagram.com/brookseditorial

Pinterest: http://pinterest.com/brookseditorial

Here’s where to find Abbigail:

Website: www.InkwellsandImages.com

Twitter: https://twitter.com/abbigailekriebs

Instagram: https://www.instagram.com/abbigailekriebs/

Facebook: https://www.facebook.com/inkwellsandimages/

Mini Book Club:

The Gift of Asher Leve by Chaim Potok

Creative, Inc. by Joy Cho: A book Morgan found helpful for freelancing. High level, but gives you a good starting place for your thoughts.

The Artist’s Way by Julia Cameron: A book about creativity and art. It has a lot of good exercises and practices to help unleash your creativity.

Big Magic by Elizabeth Gilbert

Quotes from this Episode:

“I realized that I loved fashion and that is what I wanted to pursue.” - Morgan

“I think the desire to do fashion illustration just kept growing.” - Morgan

“Once you end up crying in a J.C. Penny’s parking lot, you realize you have to make a life change.” - Morgan

“When there is a passion like that that keeps coming back again and again, and you can’t squash it down into something more reasonable or something that earns a better paycheck, that is definitely a sign that you just need to go for it.” - Ashley

“The majority of it is being a hardworking, show up on time person. Look like you care.” - Morgan’s secret to success

“I’m not being creative. I’m not drawing anything. I’m just sitting on the couch binge-watching Netflix.” - Morgan

“I try to jealously guard my Saturdays so that, as an introvert, I can have that day to not see people.” - Abbigail

“I don’t have time to create art and market art.” - Morgan
“I made this picture. Please view it. I like it. I hope you do, too.” - Morgan

“My hope is that my pictures speak a 1,000 words and that people just enjoy seeing something pretty.” - Morgan

“The thing that turns me off is when I feel somebody is being disingenuous.” - Morgan

“Sometimes, my true self is just silent.” - Morgan

“I don’t want to put myself out there on so many streams that I feel overwhelmed.” - Morgan

“The social media part of marketing can completely take over your life if you let it.” - Ashley

“If having 140 characters or less would make people like me more, then I don’t need to go for those people then.” - Morgan

“You’re never going to do social media justice if you hate doing it.” - Abbigail

“What are the next five things I need to do. Then I do them.” - Morgan

“As a freelancer I can get really internalized. I need to stop and see what other people are doing.” - Morgan

“At the end of the day: what do I want to do? Is it a good reflection of me?” - Morgan

“Right now, what I’m doing is the closest expression of me and my style as I can be at the moment.” - Morgan

“You are following your passions. If you were anybody else, you wouldn’t be you.” - Morgan

“I don’t do it all well, but my life as a freelancer is a marathon, not a sprint.” - Morgan

“The reason you make your own job is to enjoy it. If you aren’t enjoying it, you might be doing something a little more than you ought to.” - Abbigail