electionoutcomes

Next week millions of voters will go to the polls as more than 8,000 council seats in England are contested in the local elections – the most significant gauge of public opinion before Rishi Sunak faces Keir Starmer at a general election. And behind the scenes, politicians and pollsters are desperately trying to figure out exactly who they need to win over, and how they can do it without losing their core supporters.

This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: thetimes.co.uk/storiesofourtimes.

Guests:

- Lara Spirit, Red Box reporter, The Times.

- Peter Kellner, former president of YouGov.

Links:

- Find out whether there are elections in your area: https://www.electoralcommission.org.uk/i-am-a/voter/your-election-information

- New photo ID requirements to vote: https://www.electoralcommission.org.uk/i-am-a/voter/voter-id/accepted-forms-photo-id

Clips: Sky News, GB News, The New Statesman, LBC, BBC News, Channel 4 News.

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We're used to the idea that rhetoric sways voters. But what about another element of language: a candidate's voice? This week on Hidden Brain, what happens when our political system and ancient biological rules meet. For more information about the research in this episode, visit https://n.pr/2Pe1Fog.